04 business model
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A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts.
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04 business model
- 2. Study : EN001 – ENTREPRENEURSHIP 1 Year : 2013 Topic : BUSINESS MODEL 7 SEPTEMBER 2013 – HENDRY HARTONO, SE., MM SOSIALISASI DOSEN ENTREPRENEURSHIP
- 3. What is Business Model? A business model articulates the logic, the data and other evidence that support a value proposition for the customer, and viable structure of revenues and costs for the enterprise that delivering that value. (Teece, 2010)
- 4. Bina Nusantara PART 1 BEYOND PROFIT A BUSINESS MODEL DESCRIBES THE RATIONALE OF HOW AN ORGANIZATION CREATES, DELIVERS, AND CAPTURES VALUE
- 5. Business model types: 1. E-shop 2. e-procurement 3. e-malls 4. e-auction 5. virtual communities 6. portals 7. brokers 8. advertising
- 6. The nine building block 1. Customer Segments (CS), an organization serves one or several customer segment 2. Value Proposition (VP), it seeks to solve customer problem and satisfy customer needs with value proposition 3. Channels (CH), value proposition are delivered to customers through communication, distribution, and sales channels 4. Customer Relationship (CR), are establish and maintained with each customer segment
- 7. 5. Revenue Streams (R$), result from value proposition successfully offered to customer 6. Key Resources (KR), are the assets required to offer and deliver the previously described elements 7. Key Activity (KA), by performing a number of key activities 8. Key Partnership (KP), some activities are outsourced and some resources are acquired outside the enterprise 9. Cost Structure (C$), the business model element result in the cost structure
- 9. Bina Nusantara OFFER = VALUE PROPOSITION ?
- 10. OFFER = VALUE PROPOSITION ? Value Proposition The bundle of products and services that create value for a specific customer segment Bina Nusantara Source: BMG page 22-23 Question: 1. What value do we deliver to the customer? 2. Which one of our customer’s problem are we helping to solve? 3. Which customer needs are we satisfying? 4. What bundles of products and services are we offering to each customer segment?
- 11. Bina Nusantara What does she say and do? What is her attitude? What could she be telling others Pay particular attention to potential conflicts between what a customer might say and what she may truly think or feel What is the customer’s pain? What are her biggest frustrations? What obstacles stand between her and what she wants or needs to achieves? What does the customer gain? What does she truly want or need to achieve? How does she measure success? Think of some strategies she might use to achieve her goal
- 12. Bina Nusantara What does she see? What does it look like? Who surrounds her? Who are her friends? What type of offer is she exposed to daily? What problems does she encounter? What does she hear? What do her friends say? Who really influences her and how? Which media channels are influential? What does she really think and feel? What is really important to her? Imagine her emotions. What moves her? What might keep her up at night? Try describing her dream and aspirations.
- 13. TEAM EXERCISE • Please take Business Model Canvas A3 • Watch the video • Present in front of class
- 16. References • Alexander Osterwalder & Yves Pigneur, Business Model Generation, John Willey & Sons. Inc. Hoboken, New Jersey, United States of America, 2010, ISBN: 978-0470-8764-1 • Donald F. Kuratko, Jeffrey S. Hornby (2009). New Ventures Management, The Entrepreneur’s Roadmap. Pearson Prentice Hall, New Jersey, ISBN 0- 13-135530-9