Henkel announced an agreement to acquire hair care brands from Procter & Gamble, including Blendax, Pert, and Shamtu, which are leaders in the entry-level price segment in Eastern Europe, Africa, and the Middle East. The acquisition will solidify Henkel's market position in those regions and strengthen its portfolio of brands focused on consumers there, with the acquired brands generating $100 million in sales in 2015 alone.

1. Henkel Expands Products with
Acquisition of Leading Hair Care
Brands
Harvey Goldstein, Indonesia

2. Introduction
• Since 2006, Harvey Goldstein has been serving as the
director of the Singapore-based firm Business-Link
Consultancy PTE LTD. While based in Singapore,
Harvey Goldstein continued to serve as the president
and director of PT Harvest International Indonesia.
During his time with that organization, Harvey Goldstein
served a number of clients from both Indonesia and
abroad, including Henkel.
In a recent press release, Henkel announced that an
agreement had been reached with Procter and Gamble to
acquire some of that company’s hair-care brands.

3. Henkel
• These brands have been targeted toward consumers
in Eastern Europe, Africa, and the Middle East, and
their acquisition solidifies Henkel’s market position
in those regions.
The brands to be acquired lead in the entry-level
price segment, and include major names such as
Blendax, Pert, and Shamtu. In the year 2015 alone,
sales of those acquisitions have reached up to $100
million. Henkel is expected to continue their focus
on marketing these brands in Russia, Saudi Arabia,
and Turkey.