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Activist Communities
     Using Social Media
for Net Tuesday, July 7, 2009

          Chris Bartlett
          @harveymilk

      Thanks Ivan and Seth
A community thrives by its
connections, not by its collections! It's
the relationships, and the prospect of
future relationships, that keep
members active and excited.

@valdiskrebs
http://www.orgnet.com/community.html
On-line community network




@valdiskrebs
http://www.orgnet.com/community.html
On-line community network
 Outer Orbit- Blue nodes- not
  connected/lurkers. More than 60% of the
  group.
 Middle Orbit- Connections to prior
  acquaintances- no sense of belonging yet.
  Likely to leave or become passive and will
  do so in unison. About 20% of the group.

  @valdiskrebs
  http://www.orgnet.com/community.html
The core of the network




@valdiskrebs
http://www.orgnet.com/community.html
The core of the network
 “They are very involved and have formed a
  connected cluster. The leaders of the OLC are
  embedded in the core. The core members will stay
  and build the community. Unfortunately they are in
  the minority. The core nodes are usually less than
  20% of most on-line groups. Although small, they
  are a powerful force of attraction. It is the core that
  is committed and loyal to the OLC and will work on
  making it a success. They see a win-win for
  themselves and the group -- better connectivity will
  help the individual and the group simultaneously.”

     @valdiskrebs
     http://www.orgnet.com/community.html
 We are all bundles of potentiality that only
  manifest in relationship.
 If we're to evoke kindness, intelligence,
  accountability and learning in organizations,
  we need to promote healthy relationships.

   -Margaret Wheatley
What does it take to build
     strongly woven networks?
 A shared ethos/sense of purpose
 Geographical proximity
 An understanding of the self-benefit of
  introducing other nodes on the network to
  each other
 Shared projects (back channel of events,
  collection of group data, mapping of
  network).
What does it take to build
     strongly woven networks?
 Breaking people out of isolating clusters AND
 Reinforcing the uniqueness of the tribe
 The value of inconvenience (Clay Shirky)
 Creating opportunities for off-line connection-
  mentorship, job coaching, job banking, social
  meetups, dating profiles, housing, help-wanted.
 How do new members of the network feel
  welcomed and appreciated?
What does it take to build
      strongly woven networks
 Twitter:
  – Replies
  – Retweeting
  – Following people, and following friends of
    friends
  – DM (direct message): using this tool to ramp up
    connection with friends
  – Requesting that your friends follow others
No on 8
 Twitter account set up to combat Proposition 8
  (anti-gay proposition in California).
 Tweeting of organizing / links
 Establishing connections between No on 8
  activists
 Retweeting No on 8 tweets from others
 Fundraising
Stickam
 Opportunity for video/audio connection
 Conference room set up by topic
 Opportunities to set up individual live rooms
  for connections with friends / fellow activists
 Security concerns (re: taping of meetings)
  need to be addressed
Radical Faerie Heart Circle
 On-line meeting of 50 Radical Faeries from around
  the world
 Set up quarterly, at different time zones to
  encourage worldwide participation
 Thought given to reproducing “real-life” community
  rituals on-line.
 Opportunity for participation by those who
  otherwise would be excluded due to geographic
  distance / cost of travel
 Jump from on-line to FTF and back
Ning
 Opportunity to create and cultivate your own
  social network
 Map it out- note needs (demographic /
  geographic / skills)
 Aggregation of social network tools on-site
Gay Men’s Health Ning
 In two weeks, over two hundred activists from
  around the world have joined
 Looking at ways to bring people into the inner
  circle
 Ning’s technology “rewards” regular participation
  by highlighting those who regularly participate
 Debate re: access
Gay Bar Mitzvah organizing on
           Twitter
Connection
 Understand the network: encourage
  connections between the people you know
  and don’t know. Bring people into the inner
  orbit.
 Jump from on-line to FTF and back
 Let there be something at stake- a price for
  participating
Acknowledgements
           and Contacts

 Thanks to Valdis Krebs for his useful
  theories on social networking and on-line
  communities.
 I can be reached on Twitter @harveymilk or
  by email at bartlett.cd@gmail.com

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NettuesdayActivist Communities Using Social Media

  • 1. Activist Communities Using Social Media for Net Tuesday, July 7, 2009 Chris Bartlett @harveymilk Thanks Ivan and Seth
  • 2. A community thrives by its connections, not by its collections! It's the relationships, and the prospect of future relationships, that keep members active and excited. @valdiskrebs http://www.orgnet.com/community.html
  • 4. On-line community network  Outer Orbit- Blue nodes- not connected/lurkers. More than 60% of the group.  Middle Orbit- Connections to prior acquaintances- no sense of belonging yet. Likely to leave or become passive and will do so in unison. About 20% of the group. @valdiskrebs http://www.orgnet.com/community.html
  • 5. The core of the network @valdiskrebs http://www.orgnet.com/community.html
  • 6. The core of the network  “They are very involved and have formed a connected cluster. The leaders of the OLC are embedded in the core. The core members will stay and build the community. Unfortunately they are in the minority. The core nodes are usually less than 20% of most on-line groups. Although small, they are a powerful force of attraction. It is the core that is committed and loyal to the OLC and will work on making it a success. They see a win-win for themselves and the group -- better connectivity will help the individual and the group simultaneously.” @valdiskrebs http://www.orgnet.com/community.html
  • 7.  We are all bundles of potentiality that only manifest in relationship.  If we're to evoke kindness, intelligence, accountability and learning in organizations, we need to promote healthy relationships. -Margaret Wheatley
  • 8. What does it take to build strongly woven networks?  A shared ethos/sense of purpose  Geographical proximity  An understanding of the self-benefit of introducing other nodes on the network to each other  Shared projects (back channel of events, collection of group data, mapping of network).
  • 9. What does it take to build strongly woven networks?  Breaking people out of isolating clusters AND  Reinforcing the uniqueness of the tribe  The value of inconvenience (Clay Shirky)  Creating opportunities for off-line connection- mentorship, job coaching, job banking, social meetups, dating profiles, housing, help-wanted.  How do new members of the network feel welcomed and appreciated?
  • 10. What does it take to build strongly woven networks  Twitter: – Replies – Retweeting – Following people, and following friends of friends – DM (direct message): using this tool to ramp up connection with friends – Requesting that your friends follow others
  • 11. No on 8  Twitter account set up to combat Proposition 8 (anti-gay proposition in California).  Tweeting of organizing / links  Establishing connections between No on 8 activists  Retweeting No on 8 tweets from others  Fundraising
  • 12. Stickam  Opportunity for video/audio connection  Conference room set up by topic  Opportunities to set up individual live rooms for connections with friends / fellow activists  Security concerns (re: taping of meetings) need to be addressed
  • 13. Radical Faerie Heart Circle  On-line meeting of 50 Radical Faeries from around the world  Set up quarterly, at different time zones to encourage worldwide participation  Thought given to reproducing “real-life” community rituals on-line.  Opportunity for participation by those who otherwise would be excluded due to geographic distance / cost of travel  Jump from on-line to FTF and back
  • 14. Ning  Opportunity to create and cultivate your own social network  Map it out- note needs (demographic / geographic / skills)  Aggregation of social network tools on-site
  • 15. Gay Men’s Health Ning  In two weeks, over two hundred activists from around the world have joined  Looking at ways to bring people into the inner circle  Ning’s technology “rewards” regular participation by highlighting those who regularly participate  Debate re: access
  • 16. Gay Bar Mitzvah organizing on Twitter
  • 17. Connection  Understand the network: encourage connections between the people you know and don’t know. Bring people into the inner orbit.  Jump from on-line to FTF and back  Let there be something at stake- a price for participating
  • 18. Acknowledgements and Contacts  Thanks to Valdis Krebs for his useful theories on social networking and on-line communities.  I can be reached on Twitter @harveymilk or by email at bartlett.cd@gmail.com