4. CATERPILER
is an American corporation which designs,
manufactures, markets and sells machinery
and engine and sells financial product and
insurance to customers via a worldwide dealer
network . Caterpillar is the world's leading
manufacturer of construction and mining
equipment, diesel and natural gas engines,
industrial gas turbines and diesel-electric
locomotives
6. Started in 1883 in Stockton, California as
“Stockton Wheel Company”
Founded by Benjamin Holt
1905 first major public contract, the san
Francisco Cable Car
1909 opened a second plant in Peoria, Illinois
Merged with C.L. Best Tractor Company to form
Caterpillar Tractor Company in 1925
8. 1. Founders: Daniel Best, Benjamin Holt
2. Headquarter: Peoria, Illinois, United States
3. Predecessors: C. L. Best Tractor Company& Holt
Manufacturing company
4. Company started: California, USA at April 15, 1925
5.Dealer:it has 60 dealers in USA and over 150 out side
6. Employees : 94,000
7. Business volume : 32 billion US Dollar
8. Total Asset : 84.49 billion US Dollar (sept 30, 2014)
9. Business operation over : 23 countries
10 Total liabilities : 65.66 billion US Dollar (sept 30, 2014)
10. Products and services
Product
Machines : The product line
consists of more than 300
machines
Engines : High speed diesel
engines
Electronics: Technologies,
systems and components
needed in the production and
services.
Turbines : Mid-range industrial
gas turbines
Replacement part
Services
Casting : Caterpillar’s Cast
Metal Organization
Maintenance and support:
Caterpillar dealer service
Training: Caterpillar University
Financing and insurance
Rental
13. Mission & the Vision of Caterpillar
The mission of the company Caterpillar is to
enable economic growth through infrastructure
and energy development and to provide
solution that support communities and protect
the planet
15. Q 1. how is caterpillar using the factors of production fuel
global growth ?
A : caterpillar is a huge and one of the largest heavy
constructing and mining equipment manufacturing
company.It is constantly improving efficiency of its
equipment which reduces the consumtion of power.The
company also offers training to their coustomer so that they
can use the machineries & equipments of Catterpillar with a
little power.Thus they save fuel.
Caterpillar makes mining equipments which generally use in
extracting different kinds of mines such as oil mine ,gas
mine etc. which increase the fuel growth globally.
16. Q 2. how would you characterize competitive situation ?
what are the implications for how it does business ?
A : Caterpillar is a business giant.So its competator must be
another giant.Thus it does compition with Komatsu of Japan
,CNH Global of Netherland & Volvo of Sweden.
Caterpillar maintains code of conduct in all their business
dealing,customers and competitor.It forbides bride & any
other unethical works.It is constantly improving their
equipments, reducing the power & reducing the uses of fuel
in their equipments so that their customer can handle their
equipment with low cost.In this way it is sustaining in the
market and doing their business.
17. Q 3. what factors in the business environment appear to
have the most influence on caterpillar`s ability to continue
its business success ? Explain.
A : Firstly, our global business market or global business
enviroment is so competitive.For going to the peak of
success one need to have some competitors.As caterpillar
has some good competitors like volvo & komastu it always
tries to vanquish their competitor by increaing their
business.
Secondly, our world is urbanizing day by day.so the demand
of construting equipment become increasing.Thus the
business of Caterpillar also become increaing.
18. If any one have
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