Crafty’s + Drink Tank at Startup Night at Hatch in Norfolk, VA

1. +

2. We’re the right people to do this.
Ingrained in the culture not just the consumption.
Lucien Frelin - User Experience Developer, beer geek.
Matt Hinson - Electrical Engineer, beer nerd.

3. State of the Brewnion
● $14.3 billion market
● 2013 Virginia experienced 20% increase to 61 breweries.
● A quarter of those are in our region.
● Crafty’s target patron
● Drink Tank’s target member

4. Discovering local beer is complicated.
● Not everyone wants to go to a bar and groceries stores are a lonely experience...
● The closest thing we have to a beer store is called Total ‘Wine’.
● Breweries are spread out all over town and they have limited hours.
Crafty’s is the missing piece. Here’s why...
● We’ll put all those beer wants and needs in one friendly retail place.
● 1 in 3 craft beer consumers ask sales associates for advice and information when buying beer.
● 45% of craft beer drinkers indicate that they would try more craft beers if they knew more about them.
● Crafty’s inventory will be well organized and designed in a meaningful way.
● We’ll be informative, comfortable and encourage tasting during retail experience.
● Crafty’s will offer ALL your local and national favorites, including prototyped and custom beers from DrinkTank
● Crafty’s is the frontend of Drink Tank.

5. A Collaborative Brewing Space

6. A Collaborative Brewing Space
● 1.2 Million homebrewers nationwide
● 800k homebrewers started in the last 9 years
● Many lack the space, equipment, and time to home brew
● Drink Tank gives access to professional equipment,
knowledgeable brewers, and brand launch platform

7. Bringing the startup culture to beer
● Members can take classes
● Serious craft beer entrepreneurs
● Lowering the barrier to entry
● A place for to meet, learn, and network

8. How Drink Tank Works
● A gourmet brewing license
● Subscription fees
● Members will brew

9. Under One Roof
● 2000-2500 sq ft
● 500 sq ft retail for Crafty’s
● 1200 sq ft of scalable brewing space for DrinkTank
● 400 sq ft for office space
● Climate controlled space is required
● Brew space is easily scalable

10. Prototyping
● Flex commercial space
● Potential members survey
● Crafty’s will be prototyped through a series of growler pitstops
● Retail concept will be designed and reviewed professionally

11. The Potential
● Scaling the membership
● Opportunity for investing in promising beer brands
● Aging and cellaring beers for sale online nationally

12. Clearly the businesses compliment each other.
● Potential to share the space
● Drink tank would create generate one-off beer for Crafty’s
● Similar target customer

13. Progress So Far
● Legal assistance received
● Business models in review
● Space prototyping in the works
● Basic cost estimates on equipment
● Networking with suppliers

14. What is Left
● Investment pitch
● Advanced cost estimates
● Economic Feasibility
● Education model developed
● Distribution partnerships
● Building leasing and build out

15. +
Ladies, gentlemen.
Crafty’s and Drink Tank an ultimate beer experience.
Coming soon.