HATCH! FAIR 2013 Numbers and Figures on: - Objectives - Challenges and Opportunities - Audiences - Performance, Value and Quality - Media Coverage - Feedback Appendix: Media Clipping Book http://www.slideshare.net/hatchprogram/hatch-media-clipping-book

2. HATCH! FAIR 2013
21-22 December 2013
Indochina Plaza Hanoi
Report on the Event
Reporting date: Dec 27th, 2013
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3. Contents
» Event description
» Event objectives
» Challenges & opportunities
» Target audiences
» Event highlights
» Mass-media clipping report
» Performance and value
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4. Event description
» HATCH! FAIR 2013 was the first major
event organized by HATCH! PROGRAM
» The exhibition & conference venue was
Level 2, Indochina Plaza Hanoi
» The sponsors were: Alpine Creative,
Indochina Plaza Hanoi, Mekong Housing
Bank, Kingsmen, Highlands Coffee and
Pho24
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5. Event objectives
» To share knowledge & experience about
start-ups in Vietnam
» To connect start-ups with business
community, customers & potential partners
» To raise awareness to the general public
about HATCH! PROGRAM
» To communicate that well-made start-ups
are important to the development of Viet
Nam
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6. Challenges / Opportunities
Challenges
• HATCH! PROGRAM aimed to raise
$10,000, but only could raise $2,000
from sponsorship (from VTI, MHB).
• This is the first annual event ever
organized by HATCH! PROGRAM
• The event was organized in the time
crowded with year-end, holiday, and
charity fund-raising events
• 3-days before Christmas, participants
were unable/unwilling to attend
Opportunities
• First Start-up exhibition and
conference combined in Vietnam
• Rough-finish room conveys true feeling
of start-ups like events in Silicon Valley
• Wide range of media attended
• Not only technology start-ups, but also
start-ups in other sectors attended
• Organized parallel with week-end
Christmas holiday exhibition at
Indochina Plaza Hanoi
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7. Target audiences
» Would-be entrepreneurs
» Existing entrepreneurs
» Students
» Businessmen / supporting services
» Investors in Start-ups
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8. Target audiences
1000 visitors:
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30% SMEs and supporting entities,
26% founders and entrepreneurs,
22% wannabe-entrepreneurs,
21% coders and programmers,
1% investor
17 speakers
15 startups and 5 DEMOs
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9. Event highlights
Executive summary:
All internal expectations were exceeded, but
external expectations were not carefully set,
lessons learned are assessed herein.
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10. Pre event
HATCH! FAIR at
Cancham Networking Event
HATCH! FAIR
Promotional Video
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11. Pre event
HATCH! FAIR
team work
HATCH! FAIR
Interview with InfoTV
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12. THE EXHIBITION
HATCH! FAIR 2013
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13. Exhibition
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14. Exhibition
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15. Exhibition
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16. Exhibition
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17. Exhibition
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18. Expectation
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19. Reality
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20. THE CONFERENCE
HATCH! FAIR 2013
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21. Conference
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22. Conference
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23. Conference
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24. Conference
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25. Conference
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26. Expectation
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27. Reality
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28. Mass-media clipping report
Key Media Release
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29. Media Report
7 television media
» HanoiTV, VTC1, VTC10, HCaTV, infoTV,…
» 13’ story on Sharing Vietnam
» 4.5’ story on infoTV
40 online media
» 150+ articles about HATCH! FAIR 2013
1 print media
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30. Media Clipping
Key Media Release
(Television News and Programs)
Truyền hình Hà Nội
Thời sự 23:00
*Detailed media report to be presented in media clipping book
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31. Media Clipping
Key Media Release
(Television News and Programs)
Truyền hình infoTV
Phóng sự 18:00 – 21:00
*Detailed media report to be presented in media clipping book
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32. Media Clipping
Key Media Release
(Television News and Programs)
Truyền hình VTC1
Thời sự 18:00
*Detailed media report to be presented in media clipping book
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33. Media Clipping
Key Media Release (Online)
*Detailed media report to be presented in media clipping book
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34. Key Media Release (Online)
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35. Performance and value
Judging our stated key performance
indicators (KPI) against actual
results, we met all targets.
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36. Key event metrics*
Item
Expected
Actual Result
Speakers
16 speakers
16 speakers
Start-ups & DEMOs
15 start-ups
15 start-ups
5 DEMOs
5 DEMOs
3 TV stations
30 online & print media
7 TV stations
40 online media
1 print media
>150 news about HATCH! FAIR
1,000 pax expected
~1000 pax arrived
Media
Attendees
* After the execution of the new plan of 1 room.
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37. Performance and value
(continued)
Positive commentary
(source: feedbackstr.com pole, taken
21-22 December by roaming pollsters)
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38. Positive
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Professional and methodical organizing
Practical content from various topics
Useful panel discussion sessions
Beneficial market overview sessions
Start-up reflected venue and atmosphere
Enthusiastic and thoughtful organizers
Beneficial media coverage for start-ups
Inspiring and practical guest speakers
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39. Performance and value
(continued)
Negative commentary, including
resolutions / actions taken
(source: feedbackstr.com pole, taken
21-22 December by roaming pollsters)
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40. Negative
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Inexperienced Audiences
Unavailable WIFI
Not well prepared venue
Some unskillful guest speakers
No in-advanced, fixed and delivered content
Not enough networking time
No break between sessions
Lack of direct translation
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41. Constructive
» Organize better instruction from parking site
to the event site
» Spread more published information
» Raise more booths and startups
» Encourage integrative activities from start-up
and booth holder
» Publish in advanced: slide, timeline, speakers
and topic
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42. Constructive
» Organize more communication method with
attendance: SMS, Email, Info Package
» Lack of recruitment material
» Expand topics
» Raise more specific cases
» Raise focused audiences: founders and
wannabe entrepreneurs
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43. Taken Action
» Collect feedback between team members
» Collect feedback from other parties:
FeedbackStr, Attendees, Speakers, …
» Record, consolidate and documentize all
feedbacks
» Ask, answer and follow-up with all people
who give negative feedbacks
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44. Public Feedback
BUSINESS IS OPEN
See for yourself, on the web, our unfiltered
HATCH! FAIR 2013 feedback.
HATCH! FAIR 2013 Conference:
https://www.feedbackstr.com/reviews/hfcf
HATCH! FAIR 2013 Exhibition:
https://www.feedbackstr.com/reviews/hfex
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45. See you at HATCH! FAIR 2014
October 11–12, 2014
Thanks for being with us in the beginning,​
and believing in HATCH!
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