- Media investments increased 3% in January to June 2014 compared to the same period in 2013. - The sector that received the most investment was Culture, Tourism, Leisure & Sports, followed by Retail, Food & Services. - Television and dailies received the largest shares of total media investments. - Free press investments decreased each month compared to the previous year, while radio and internet investments increased.

1. MEDIA INVESTMENTS
OVERVIEW JAN-JUN 2014
AUGUST 2014

2. Executive Summary
• 3% increase of media investments over Jan–Jun 2014 compared to
2013 over the same period of time.
• Culture, Tourism, Leisure & Sports is the sector where money is the
most invested. Followed by Retail, Food & Services.
• Top 3 advertisers:
• Top 3 brands:

3. Jan-Jun 2014 vs Jan-Jun 2013: +3%
1.827.347.711 €1.771.593.070 €
 3% global increase in 2014 vs 2013 over the same period of time.
 TV & Dailies have the biggest share of investments.
22% 22%
7% 7%
4% 3%
39% 38%
13% 14%
1% 1%
9% 9%
6% 6%
2013 2014
Internet
OOH
Cinema
Radio
TV
Free press
Magazines
Dailies
Source : Nielsen, Gross Investments, Adstat, JAN-JUN 2013&2014

4.  Free press investments are decreasing every analyzed month (2014/2013).
 Web investments boomed in March 2014 (vs 2013).
 Radio index 2014/2013 was positive every analyzed month.
 Dailies’ investments increased particularly in May 2014 (vs May 2013) while Cinema suffered during that month…
Free press is suffering. Radio & Web are healthy
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
Jan Feb Mar Apr May Jun
Dailies
Magazines
Free Press
TV
Radio
Cinema
OOH
Internet
All
Source : Nielsen, Gross Investments, Adstat, JAN-JUN 2013&2014 - Index

5. Trends from one eco-sector to another
+8% +7% +5% +6% -7% -14% +19% -12% +24% +1% -8% -27% +17% +77% -48%
 General investment increase for the top 4 sectors.
 Telecom also tends to raise its investments towards media.
Source : Nielsen, Gross Investments, Adstat, JAN-JUN 2013&2014

6. Top 10 advertisers Jan-Jun 2014
-34%-10% 0% +27%+17%-1% +24% -10%+46% 0%
 Top 2 advertisers with decreasing investments. reached the 3rd position.
 cut its investment by 34% and fell to the 4th position which allows Unilever to reach the top.
 Other advertisers increase their share of investments except Citroën & Renault.
Source : Nielsen, Gross Investments, Adstat, JAN-JUN 2013&2014 – Base: Advertisers (not Group Advertisers)
0
5
10
15
20
25
30
35
40
45
50
Millions
Jan - Jun 2013
Jan - Jun 2014

7. Top 10 brands Jan-Jun 2014
-10%+44% +19% +5%+14% -32%+18% +4% -8% -23%
 The automotive industry is mostly represented followed by the telecom sector.
 Mobistar increased considerably its media investments.
0
2
4
6
8
10
12
14
16
18
20
Millions
Jan - Jun 2013
Jan - Jun 2014
Source : Nielsen, Gross Investments, Adstat, JAN-JUN 2013&2014

8. THANK YOUAny questions? christophe.durot@havasmedia.com