3. The females posture(hands on her hips)
and facial expression (grin) suggest that
she is a leading character within the film
which will appealed to the female target
audience
The leading female character I visual
coding is a smart red dress which
indicates that she is a working class
woman who is intelligent this will appeal
to the female audience ad they can
relate to the story line and would like to
see how they are represented within the
media
The colour red connote love and
passion which means which mean
that this film is more targeted at the
female audience.
This film poster widens the target
audience with with a hansom leading
man within the poster this suggest
that more women will come to see
this film.
This poster has a romantic but
comedic aspect to as the leading
man has got his heart over this
private area which suggest that men
are not that intelligent this will
appeal the the female audience as
they as they can relate and
understand the storyline
This film post target the female
audience as there is a barrier
between the male and female this
suggest that there is a power
struggle between the two this will
appeal to the female audience as
they can relate to the story

4. One technique that the movie make
have used to appeal to the male target
audience aged 15 to 35 is by the main
character costume this presents him as
a intelligent working man by his clothing
this will help widen the range of the
audience as working men would like to
see this as they would like to know how
they are represented within the media.
The use of male characters attracts the
male audiences as they what to see how
they are represented within the movie
and see how they can relate.
The characters posture and facial
expressions that they are suggest that
they are domain characters within the
film . The characters posture and facial
expressions suggest action and
seriousness which which automatically
attacks that male audience as they
would be entreated by the action aspect
of the movie.
The colour black and red connotes
death, danger, action and evil this
suggest that that the two characters
have a hateful relationship towards
each other which appeals to the male
target audience because of the action
aspects of the film
the colour used within the poster black
and white connotes good and bad
/peace and disruption.
One smart technique used by the film
makers used to widen the target audience
was by representing two different types of
men as seen on the poster for e.g. smartly
dressed working business man and a
unemployed out of controlee facial hair
man. This help the widen the target
audience as more men would want to see
this film.
Another thing that action movies do to
widen there audience is to add iconic
building in the background of where the
movie was filmed as there secondary
image this helps widen the audience as
people from the location would like to
see the film and how the city is
represented.
One way the film makers targeted the
male audience with this poster was but
with the use of guns and other weapon
this give the film an action aspect which
helps target and attract the male audience
The use of the tagline help attacked the
male target audience as it give the film a
somewhat more a an action Feature

6. Narrative- within Disney movie to appeal to the target audience there is a consistent use of Todorov's
narrative theory is fare common for e.g. Within Cindarella there is an equelibrium then a diruption with
conflict then ends with a happy ever after (new equelibrium)
Characters-within Disney Films the characters are fairly similar with the use of Props character Theory
for e.g. Cinderella (the Hero) Villain (Evil step mother) The Donor/Dispatcher (Fairy God Mother) The
False Hero(Evil Step Sisters) The Helpers (The Mice) The Prince(acts as a reward for the hero) The
Father (The King)
Settings-Within most Disney Films to appeal to the target audience the setting is usually within a
similar background as the audience for e.g. High School Musical as the setting I within the school and
the target audience consist of Kid that attended school .
Use Of Violence- as most Disney films are U or PG rating by the BBFC there is usually no violence but
when violence dose occurs it is frailly miner.

8. Narrative- Within most action movies the use of Levi Strauss Narrative theory is common for e.g. within
Mr. and Ms. Smith with good VS bad/ Male VS Female
Settings-Within most Action films the setting usually differ to aid the film makers to target and wider
the target audience for e.g. Fast and Furious was set in in London and Taken 2 was set in Albania.
Use Of Violence-As action and violence is key within the convention of an action film there is no
limitation on the violence in action film but depending on the film certificate the violence is toned
up or down.
Characters-within action Films the characters are fairly similar with the use of Props character Theory
for e.g. Taken 2 Bryan Mills (the Hero) Murad (Villain) The Donor/Dispatcher (Sam) The False Hero
The Helpers (Sam) Kim (acts as a reward for the hero) The Father (Bryan Mills)