media

1. Unit 11- Assignment 1 Guide
Contents
Introduction ................................................................................................................................. 2
Protocols...................................................................................................................................... 2
URL .......................................................................................................................................... 2
Domain Name........................................................................................................................... 2
Domain Name Registrar ............................................................................................................ 2
Top Level Domain Name............................................................................................................ 3
Country Codes .......................................................................................................................... 3
Organisation Codes ................................................................................................................... 3
ISP ........................................................................................................................................... 3
Hosting Companies ................................................................................................................... 3
Web Page Naming Conventions ................................................................................................. 3
Design Conventions ...................................................................................................................... 4
Software ...................................................................................................................................... 6
Web authoring ............................................................................................................................. 2

2. Introduction
In this report I will be discussing what web authoring is and how it is used to make a website and
what goes on behind the making of the website. Web authoring is made up of three different things
which are protocols, software and design.
Web authoring
Web authoring is a category of software that enables the user to develop a Web site in a desktop
publishing format. The software will generate the required HTML coding for the layout of the Web
pages based on what the user designs.
Protocols
Protocols are another world for rules. When discussing web authoring protocols we talking about
the rules which govern the exchange of data and information over the internet.
Web authoring protocols: protocols are another world for rules. When discussing web authoring
protocols we talking about the rules which govern the exchange of data and information over the
internet. Example this protocol will direct you to the web site.
Web authoring: protocols-Top level domain name: the last section of a URL. The indicate the type of
website or its location.
URL
This is URL (uniform resource locator) the web address of a website. URL is a URI that, in addition to
identifying a web resource, provides a means of locating the resource by describing its "primary
access mechanism (e.g., its network location)".
A uniform resource locator (abbreviated URL; also known as a web address, particularly when used
with HTTP) is a specific character string that establishes a reference to a resource. Most web
browsers display the URL of a web page above the page in an address bar. A typical URL might look
like:
http://en.example.org/wiki/Main_Page
Domain Name
A domain name is a unique name that identifies an internet resource such as a website. It is an
identification string that defines a realm of administrative dependence, authority or control on the
Internet. Domain names are formed by the rules of the Domain Name System (DNS). Any name
registered in the DNS is a domain name.
Domain Name Registrar
A domain name registrar is an organization or commercial entity that manages the reservation of
Internet domain names. A domain name registrar must be official by a generic top-level domain
(gTLD) registry and/or a country code top-level domain (ccTLD) registry.

3. Top Level Domain Name
A top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name
System of the Internet. For example, in the domain name www.example.com, the top-level domain
is com (the "dot" and the word that follows it).
Country Codes
Country codes are short alphabetic or numeric geographical codes (geocodes) developed to
represent countries and dependent areas, for use in data processing and communications.
• .uk
• .jp
 .ie
Organisation Codes
 .ac
• .gov
ISP
ISP sends you a request to the imp address of the website you want look at. This is send thorough
cables and satellites until your request reaches the right server (this is what the internet is).The
server that hosts the website you want to view gets your request and sends all the data.
Internet service providers (ISPs) this is the company that provides you with access to the internet.
Examples:
• BT
• Virgin
• PlusNet
• Talk-talk
Hosting Companies
Hosting: companies will let you host you website on their servers. They store your website files on
their serves which is accessible to their via the internet. There is often a monthly or yearly fee for
this.
Web Page Naming Conventions
This are websites are made of lots of pages, all using the same URL. It is important that each web
page has suitable name that reflects content on that page.
An example of this is Home page= www.example.com/index.htm
• Contact us= www.example.com/contact.htm
• About us= www.example.com/aboutus.htm

4. Design Conventions
The rule of thirds is applied by aligning a subject with the guide lines and their intersection points,
placing the horizon on the top or bottom line, or allowing linear features in the image to flow from
section to section.
•Websites and images can be divided into thirds; three vertical lines and three horizontal lines:
where those lines cross are `Points of focus’. The eye is naturally drawn to that position.
A website that uses the rule of thirds is universally seen as visually appealing and keeps the des ign of
the page neat.
•There are three main colour schemes that a website can be designed with. Picking the right colour
scheme for your website is very important in setting the tone.
Sans serif and sans
Finding the right font for a website is important visually and for usability. Fonts are divided into two
categories:
• Sans serif • Serif
Sans serif means the letters are clear and have no serif (the flicks at the end of the letters).
Font size and colours are also important in designing a webpage. Titles and sub-headings should be
larger than the text below to show the importance and break the page and content up. Fonts should
also be clearly coloured so they are easy to read. E.g. using white font (sans serif font) on a black
background, this is because it is easier to read and clearer to see.
Text on website can sometimes be grouped together poorly, making it harder for the user to read.
Paragraphs are used in websites, same as they are in writing, to break up long bits of the text.
Monochromatic means `one colour’.
This means that if a website is monochromatic because it uses only one colour, but it can use all the
tints, tones and shades of that colour.

5. An analogus colour scheme is one which uses similar colours. Analogus
are located next to each there to colour wheel.
Complimentary colours are ones which are opposite, but visually work very well together. They are
always found opposite each other on the colour wheel.
Finding the right font for a website is important visually and for usability. Fonts are divided into two
categories:
• Sans serif
• Serif
Sans serif means the letters are clear and have no serif (the flicks at the end of the letters)
When designing text to be used on a website one important design
decision of what kind of font to use. There are two kinds sans and sans serif; serif fonts do not have
flicks at the end.
Each paragraph should have its own focus, for example:
•A paragraph welcoming you to the website
•A paragraph introducing the website and then another explaining what it is about
Backgrounds on websites are generally single colours, patterns or images.

6. •Single colours should follow your colour scheme for consistency, and should make it easier to read
writing on your website.
•Patterns can be used, but should not `distract’ from the foreground and content of your website.
•Images are sometimes used, but finding the right image can be difficult and large images can make
websites slower to load.
Text on websites can sometimes be grouped together poorly, making it harder for the user to read.
Paragraphs are used in websites, same as they are in writing, to break up long bits of text.
Each paragraph should have its own focus. For example:
A paragraph welcoming you to the website
A paragraph introducing the website and then another explaining what it is about.
Software
There are lots of tools and software available to build websites. These are divided into two
categories: text bases editors and visual based editors.
HTML Text Editors
These let you type the HTML code that builds websites. They are dependent on your knowing all the
code you will need to build the website you want.
HTML is written in the form of HTML elements consisting of tags enclosed in angle brackets (like
<html>). HTML tags most commonly come in pairs like <h1> and </h1>, although some tags
represent empty elements and so are unpaired, for example <img>. The first tag in a pair is the start
tag, and the second tag is the end tag (they are also called opening tags and closing tags).
Example: Notepad
Visual Editors
These let you build websites visually and do much of the programming for you.
Visual editors or full screen editors are editing programs which display the text being edited on the
screen as it is being edited, as opposed to line-oriented editors (such as ed, ex and edlin).
The term is generally used in discussing character mode, as opposed to GUI applications. All GUI
editors are visual editors, but not all character-mode editors are.
Example: FrontPage, Dreamweaver

7. Text bases editors
A text editor is a type of program used for editing plain text files.
Text editors are often provided with operating systems and software development packages, and
can be used to change, e.g., configuration files, documentation files, programming language source
code.
Example:
In conclusion this report has looked at numerous different aspects of web authoring, including what
the rule of thirds may be and what the protocols and software`s are. What I have knowledgeable
from this assignment is I am starting to understand is more about the ICT side of media. I can then
use this in my own work because it will give me a much clearer understanding more of what I have
learnt so far in my own creative media production