Thapster, a no.1 massive hit of music game in Thailand. It reached 500,000 downloads and 2M gameplay-times within 5 months of Thai iOS App Store. Mr.Thitipong Krungkaew, (Co-Founder & Producer) and Mr.Ratapatr Chotimongkol (Business Development Manager) both from Sinoze Game Studio will be sharing with us about their journey for the road to success of making Thapster the no.1 hit of music game in Thailand. The story will include approaches they were using both in terms of business and production, problems they faced and how they resolved them, vision of the team and the app itself including all other misc story along the journey. See the meetup event link at http://www.meetup.com/Indie-game-developers-and-development/events/139630732/.

1. Presents

2. Who am I ?
Sinoze Co-founder
CTO
Producer of Thapster
Past :
Graphics Programmer
Now :
Code
Manage Project
Design QA
Fanpage Admin, Order Pizza

3. Topics
 Thapster
 History
 Problems
 Achievement
 The Future
 Lessons Learned

4. “The First Official Thai Music Game On Mobile”

5. #1 Official Thai Music Game

6. High Quality App

7. Featured App

8. Data Overview
Average Plays / Day 278,281
680,461 installs Soon...
Time Spend / Session 17.6 min
~30,000,000 plays
Data Collected on September 27th 2013

9. Free iPhone “Game” Ranking
Thapster Ranking
LINE POP Ranking

10. Entertainment “Half-life”
Music 25 - 1000 years
Film 5 - 25 years
Game 2 - 5 years
Mobile Game 1/2 - 2 years
The shorter the half-life,
the more power the creator holds
Reference : Unite 2013 Keynote

11. The Community
● Updates
● Song Request
● Live Support
● Android ???

12. History

13. $$$

14. Freedom

16. Research Research Research

17. Understanding market
TapSonic (2011)
Tap Tap Revenge 4 (2010)
Cytus (2012)
Jukebeat (2011) Beat Sneak Bandit (2012)
Groove Coaster (2011)

18. Incubation Period

19. Concept Art

20. Planning
“Business Plan”
Monetization
Production/
Programming
Marketing

21. Pitching Investors

22. Prototyping

23. Testing Market
FatFest 2012

24. Building the Team
Sinoze Office

25. Drama

26. 1. Users
4. Music Labels3. Advertiser / Ad Network
Stakeholders
2. Product Development

27. Problems
1.
1.Thai Users do not
purchase songs
2. Advertising Selling /
Operation
● Advertising
● Alternative Payment Gateway
● Items Shop
● Build larger Users
● Co - Promotion Program
● Direct Customers

28. Problems
3. No Sales Pack
/ No Exact Price
● Co Promotion Program
(itune/ facebook/ youtube)
● Satisfaction Discrimination
● Profit Share/ Fix Amount

29. Future Plan
Thapster 2.0
Internationalized Music Game
International Social/ Casual Game
Better UI/UX design
Item Shop
Payment Gateway
New Social Features

30. Lessons Learn
Be friend with everyones
Fails Lead Success
Lean as you can
Stay Focus and Motivate

31. Contact: ratapatr.c@sinozegames.com , Tel. 090-971-2235