The document discusses best practices for corporate blogging. It recommends that companies have clear goals for their blog, such as joining conversations, promoting products, or sharing expertise. It also recommends following the "4 C's" - creating valuable content, building an engaged community, posting with consistency, and communicating clearly. Companies should be transparent, but blogging also means losing some control and potentially receiving criticism. Proper implementation requires understanding audiences, aligning with company aims, defining style and policies, and measuring results.

1. Corporate Blogging Best Practice Hayden Sutherland Ideal Interface

10. Transparency isn’t always cultural Source: http://www.blaugh.com

15. … and have fun!

16. Hayden Sutherland hayden@idealinterface.co.uk find me at: http://press20.blogspot.com