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CheapTweet
Reach targeted consumers with social media




                                   Prepared by
                                   Hayes Davis
                                   hayes@appozite.com
                                   919.539.3258
About CheapTweet
The Twitter-focused social deals property




CheapTweet.com                     @CheapTweet
How CheapTweet.com Works
                     Official Deals        Word-of-mouth          Small Shops
Search Engine
 CheapTweet




                                     Search, filter, categorize
   CheapTweet.com




                             Loves jewelry          Wants a netbook
About @CheapTweet
               Our voice on Twitter


• Not a feed - all tweets by Jenn     21,000 Followers
• Share interesting deals, links
  and personal responses
• Promotions
• Leverages CheapTweet Blog
  for longer-form content
Who Uses CheapTweet?
Age       30-39
                                                            Gender
           29%                                       Male
                                                     27%
                       40-49
                        26%
      25-29
       18%                                  Female
                     50+
              < 25                           73%
                     13%
              13%




              >75,000 monthly uniques
                               +1300% YTD
What We Offer
 Exposure to a growing shopping community

• Basic Advertising
  Reach our users with unique ad units
• CheapTweet Stores
  Our premium advertising offering. Engage
  buyers with a branded store and exposure
  across all CheapTweet properties.
• Custom Opportunities
  Engage Twitter users to drive awareness and
  conversions
Basic Twitter-based Ad Units
     Reach shoppers by leveraging Twitter content




Sponsored Tweet                          Sidebar
Tweet pulled directly from your Twitter Twitter profile listed in sidebar with
account shown at the top of tweet lists links to site and button to follow on
on CheapTweet.                          Twitter.
Category Sponsorship
• Prominent banner
    displays on category
    listing and on detail page
    for Tweets in that
    category
•   Highly targeted
•   Standard IAB 468x60
    “Full Banner”
Basic Ad Pricing
       Unit            Price (CPM)
  Sponsored Tweet                    $10

     Sidebar 1                       $10

     Sidebar 2                       $8

     Sidebar 3                       $6
Category Sponsorship                 $12
CheapTweet Stores
         Targeted social media exposure and a search engine optimized
          online store built around your tweets for less than a $6 CPM

Our Premium
Offering
Multi-faceted exposure
across CheapTweet.

Reach Buyers,
not Socializers
Our users are actively
searching for deals. Many of
them aren’t even Twitter
users.
                                                   Example Store
How it works...
Your tweets and assets are used to create a feature-rich, branded
                  “store” within CheapTweet




                          Example Store
...We Give You Maximum Exposure...



  We share your deals with                           Text                                    Buyers find your deals through
                                                                                                    organic search.
@CheapTweet’s 20,700 followers




                                 Your deals show up in CheapTweet
                                   search and other lists of Tweets




                                                       Get maximum exposure to deal
                                                     seekers with ads on high-traffic areas
...Users Reach Your Sites

                        Home Page




                        Offer Pages




                       Twitter Profile
Exposure Details
       40M-50M Monthly Impressions

•   2 tweets per month of one of your Twitter deals
•   More than 5000 ad impressions on
    CheapTweet.com across our ad units
•   Listed in the Stores directory
•   Listed in rotating Store banner
•   Store launch blog post and tweet - FREE (>20M
    impressions)
Take a tour of your
CheapTweet.com Store
Custom Branding
Your brand at the forefront,
  our branding minimized
Custom Sidebar
Make special offers, guide users to
      specific landing pages
Only Your Tweets
No noise from other brands or
            sellers
Featured Tweet
Highlight a deal to drive extra traffic
Store Search
Users search through just your deals
Subscribe with RSS
Users subscribe to your deal stream
         and get updates
Who’s using
CheapTweet Stores?
CheapTweet Stores Pricing
                                                                 Effective
   Term           Discount                    Price  †
                                                                  CPM††
  Monthly               0%                          $249              $5.53

 3 Months               5%                          $710              $5.26

 6 Months               10%                       $1345               $4.98

 12 Months              15%                       $2540               $4.70

            †Before   sales tax •   ††   45M impressions/month
Custom Advertising
      Campaigns
• For larger advertising purchases we offer
  additional display advertising units
• We welcome RFPs from media buyers or
  agents for advertising campaigns
• Contact us for custom proposals
Custom Twitter
            Promotions
• Retweets, contests,
  conversations and
  giveaways
• Leverage our brand
  and deal-focused
  followers
• Worked with
  Overstock, Best Buy   Measurement and analytics
                        with TweetReach.com
Custom Opportunities
      Pricing

• Pricing varies based on duration and type
  of opportunity
• Contact hayes@appozite.com for a custom
  proposal
Get Started
                                Hayes Davis
Your Contact                    hayes@appozite.com
    Questions, RFPs, Purchase
                                919-539-3258


  Stores Info                   http://cheaptweet.com/info/stores



       Ad Info                  http://cheaptweet.com/info/sponsor

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Cheap Tweet Sales Overview

  • 1. CheapTweet Reach targeted consumers with social media Prepared by Hayes Davis hayes@appozite.com 919.539.3258
  • 2. About CheapTweet The Twitter-focused social deals property CheapTweet.com @CheapTweet
  • 3. How CheapTweet.com Works Official Deals Word-of-mouth Small Shops Search Engine CheapTweet Search, filter, categorize CheapTweet.com Loves jewelry Wants a netbook
  • 4. About @CheapTweet Our voice on Twitter • Not a feed - all tweets by Jenn 21,000 Followers • Share interesting deals, links and personal responses • Promotions • Leverages CheapTweet Blog for longer-form content
  • 5. Who Uses CheapTweet? Age 30-39 Gender 29% Male 27% 40-49 26% 25-29 18% Female 50+ < 25 73% 13% 13% >75,000 monthly uniques +1300% YTD
  • 6. What We Offer Exposure to a growing shopping community • Basic Advertising Reach our users with unique ad units • CheapTweet Stores Our premium advertising offering. Engage buyers with a branded store and exposure across all CheapTweet properties. • Custom Opportunities Engage Twitter users to drive awareness and conversions
  • 7. Basic Twitter-based Ad Units Reach shoppers by leveraging Twitter content Sponsored Tweet Sidebar Tweet pulled directly from your Twitter Twitter profile listed in sidebar with account shown at the top of tweet lists links to site and button to follow on on CheapTweet. Twitter.
  • 8. Category Sponsorship • Prominent banner displays on category listing and on detail page for Tweets in that category • Highly targeted • Standard IAB 468x60 “Full Banner”
  • 9. Basic Ad Pricing Unit Price (CPM) Sponsored Tweet $10 Sidebar 1 $10 Sidebar 2 $8 Sidebar 3 $6 Category Sponsorship $12
  • 10. CheapTweet Stores Targeted social media exposure and a search engine optimized online store built around your tweets for less than a $6 CPM Our Premium Offering Multi-faceted exposure across CheapTweet. Reach Buyers, not Socializers Our users are actively searching for deals. Many of them aren’t even Twitter users. Example Store
  • 11. How it works... Your tweets and assets are used to create a feature-rich, branded “store” within CheapTweet Example Store
  • 12. ...We Give You Maximum Exposure... We share your deals with Text Buyers find your deals through organic search. @CheapTweet’s 20,700 followers Your deals show up in CheapTweet search and other lists of Tweets Get maximum exposure to deal seekers with ads on high-traffic areas
  • 13. ...Users Reach Your Sites Home Page Offer Pages Twitter Profile
  • 14. Exposure Details 40M-50M Monthly Impressions • 2 tweets per month of one of your Twitter deals • More than 5000 ad impressions on CheapTweet.com across our ad units • Listed in the Stores directory • Listed in rotating Store banner • Store launch blog post and tweet - FREE (>20M impressions)
  • 15. Take a tour of your CheapTweet.com Store
  • 16. Custom Branding Your brand at the forefront, our branding minimized
  • 17. Custom Sidebar Make special offers, guide users to specific landing pages
  • 18. Only Your Tweets No noise from other brands or sellers
  • 19. Featured Tweet Highlight a deal to drive extra traffic
  • 20. Store Search Users search through just your deals
  • 21. Subscribe with RSS Users subscribe to your deal stream and get updates
  • 23. CheapTweet Stores Pricing Effective Term Discount Price † CPM†† Monthly 0% $249 $5.53 3 Months 5% $710 $5.26 6 Months 10% $1345 $4.98 12 Months 15% $2540 $4.70 †Before sales tax • †† 45M impressions/month
  • 24. Custom Advertising Campaigns • For larger advertising purchases we offer additional display advertising units • We welcome RFPs from media buyers or agents for advertising campaigns • Contact us for custom proposals
  • 25. Custom Twitter Promotions • Retweets, contests, conversations and giveaways • Leverage our brand and deal-focused followers • Worked with Overstock, Best Buy Measurement and analytics with TweetReach.com
  • 26. Custom Opportunities Pricing • Pricing varies based on duration and type of opportunity • Contact hayes@appozite.com for a custom proposal
  • 27. Get Started Hayes Davis Your Contact hayes@appozite.com Questions, RFPs, Purchase 919-539-3258 Stores Info http://cheaptweet.com/info/stores Ad Info http://cheaptweet.com/info/sponsor