The slide deck for Go Annotate from Startup Weekend Manchester. Winning team of the November 2012 event held in TechHub Manchester.

1. Go Annotate
simple online critiques for writers
Please go to http://goannotate.com

2. Problem
Self published content
ell ing is it any good? has gram
ssp mar?
punctuati
on?! structure
pacing length
who does editorial review?

3. Solution
Validate your writing

4. Market
Who is it for?
poets
professionals hobbyist
Go Annotate
= ££££

5. Competition
Who else is out there?
user friendly
Go Annotate
we *hate* this functionality
@
email pingpong

6. Business Model
How we operate
‘Open One Off Unlimited Platinum
Source’ Critique Member Member
Free £3 one time £5 per month £9 p/m
Ultimate plus
Content private Notifications
Content public Content private Coming soon sentiment analysis

7. Projections
Our assumptions
£350,000
Cost of Customer Acquisition: £10
AdWord, event sponsorship
Conversion to pay 10%
*conservative assumption
£100,000
Customer Lifetime Value: £30
*based on 6 month subscription
£40,000
£10,000
2013 2014 2015

8. State of Play
Where we at?
Build Fast! Ship Faster! Learn!
Promote on Reddit, Twitter, IRC etc
Release Alpha Saturday night
>230 unique users by Sunday morning
Qualitative and Quantitate data
Iterate & Validate with Customers
Integrating payments
Continued Feedback and learning

9. Overview
Recap
Problem
Self published content
Solution
Validate your writing
Validation
> 300 unique users & ready to turn into customers

10. Questions?
?