Self-Employment & Business Start-up Coaching Guide

Self-Employment &
Business Start-up Coaching
http://www.fraserhay.co.uk

My name is Fraser Hay, self-employed business coach and I want to help you if I can
Welcome
Fraser J. Hay
Founder | Grow Your Business®
©CopyrightFraserJ.Hay2017

Struggling in starting your own business
Can you identify 3 areas that you need, want or simply “must” address?
YOUR IDEA &
RESEARCH
FEARS &
TREPIDATIONS
SALES & MARKETING FINANCIALS REDUCING RISK
CAPITAL REPORTING & ROI TECHNOLOGY EXIT STRATEGY RESOURCES YOUR PLAN
LEGAL ISSUES

A complete framework & system
We provide you with everything to document your model, vision & strategy

1.0 Are You Ready?

1.0 Are You Ready?
In this session, you will learn
• The 3 questions you “must” answer before you do anything
• The real reasons why you want to work for yourself
• What your fears & reservations are
• What your skills & strengths are
• The real value of your skills & experience to date
• What you can offer prospective customers
• The risks & benefits of self-employment
• How to confirm what the “real opportunity” is
1.0 Are You Ready?
Struggling to determine whether you are ready for becoming self-employed? (or not)

2.0 Your Business

2.0 Your Business Idea
In this session, you will learn:
• What the REAL PROBLEMS are that you can fix/solve for others
• Who the RECIPIENTS of your product/service will be
• What the REVENUE STREAMS for your business will be
• What your ROUTES TO MARKET will be
• What RESOURCES you require to get started
• What RETURN ON INVESTMENT you & your stakeholders require
• What the REQUIRED STEPS are to complete your start-up plan
• What Intellectual property you own and how you will protect it
2.0 Your Business Idea
Struggling to determine how your idea will make money & succeed?

3.0 Market Research

3.0 Market Research
• Who needs your products & services
• Who wants what you offer
• Who is selling similar “solutions”
• Who could recommend you to your target market
• The difference between suspects & prospects
• How to find suspects who might want to become a customer
• How to generate prospects interested in becoming customers
• Where these people “hang out” & how you can reach them
3.0 Market Research
Struggling to determine who wants to buy your product, service or solution?

4.0 Marketing

4.0 Marketing
In this session, you will Learn
• How to set new marketing objectives
• How many leads you need to generate the revenue you want
• What the pains, needs & motives of prospects - are.
• How to answer the question – “What do you do?”
• Which online & offline tactics to use
• How to engage with your target audience
• How to measure all your marketing activity
• How to pre-qualify every hand you shake.
4.0 Marketing
Struggling with generating leads, customers, revenue & referrals?

5.0 Financials

5.0 Financials
In this session, you will learn
• How to create a NETWORTH Statement
• How to calculate your START-UP costs
• How to calculate your CASH FLOW requirements
• How to register for VAT
• How to create monthly BUDGETS
• About different accounting solutions
• The financial benefits of having the right Insurance
• How to earn a potential £10,000 extra TAX FREE
5.0 Financials
Struggling to determine how the numbers will stack up?

6.0 Legal

6.0 Legal
• About different legal structures for your business
• How to register for VAT & TAX
• How to protect your INTELLECTUAL PROPERTY
• About Insurances, Advisers & Staff
• About protecting & finding premises
• How to protect yourself with Agreements
• The importance of Policy Documents & Licenses
6.0 Legal
Struggling to determine how to protect you, your business and your assets?

7.0 Technical

7.0 Technical
• Hardware & Software Considerations
• How to get productivity enhancement software for FREE
• Importance of CRM & BACKUP Solutions
• Website Publishing Platforms
• Planning, Security & Ecommerce Solutions
• Collaboration & Remote Access Tools
• The importance of Technical Support
7.0 Technical
Struggling to determine what technology you need for your business?

8.0 Funding

8.0 Funding
• How to create a PITCH DECK
• 10 Possible sources of finance & start-up capital
• 4 Reasons to get a business valuation other than selling
• 5 Methods to generate a business valuation
• 4 Types of Business Ratios
• 8 Elements of Lending Criteria
• Preparing to meet investors
• Receive a fill-in-the-blanks Template Business Plan.
8.0 Funding
Struggling to determine what to “include” in your business start-up plan?

What’s Covered in the STANDARD Programme?
A Break-down of what’s covered in the coaching programme
No. Steps Covered
1 Are You Ready? Some personal considerations for starting up YES
2 Your Big Idea. We help you document your model, vision & strategy YES
3 Market Research. How to confirm demand for your solution(s) YES
4 Marketing. How to raise awareness of your offering and generate leads YES
5 Financial. What you need to get up and running & survive your first 12 mths YES
6 Legal. Many of the legal issues that you need to consider. YES
7 Technical. You will know and be able to live your life purpose. YES
8 Funding. Document your plan and your exit strategy YES
9 BONUS. 40 revenue streams you might not have considered yet YES
10 BONUS. Get Office Productivity Software for FREE (Word processor, speadsheet etc) YES

What’s Covered in the PLATINUM Programme?
A Break-down of what’s covered in the coaching programme
No. Steps Covered
11 A situation Analysis to identify exactly where you are in your life today YES
12 Goals and objectives for your first 12 months YES
13 Break your goals and objectives down into priority action points YES
14 Real Problems You Fix for clients and customers YES
15 Recipients for your solution(s) and where to find them YES
16 Revenue Streams. How you will generate revenue in your business YES
17 Routes to Market. How to attract and engage with prospective customers YES
18 Resources Required. What you need to get up and running YES
19 ROI. What you, your stakeholders and shareholders want to achieve YES
20 Required Steps to complete your plan. What else you need to do YES

You Choose how you would like us to work with you.
Coaching Delivered The Way You Want It
Decide whether you want
us to coach you online, by
phone or in person at your
home or office.

Look at what you receive:
The advantages of our personal coaching
• Private sessions are typically 1 – 2 hrs long
• Tailored & Personalised to your situation
• More detailed, valuable information shared
• Practical instructions & case study examples
• Mutual Accountability. No excuses - ever
• Progress every session – GUARANTEED
• Record of progress made after every session
Fraser J. Hay
Founder | Grow Your Business®

Maybe you’re not aware of all the
different ways I can help you achieve
your entrepreneurial objectives
I have a range of additional solutions to support you on your entrepreneurial journey
And it gets better…
Knowledge Contacts Opportunity

Then read the feedback from business owners I’ve helped..
Still Not Sure?
I have a wide variety of
“testimonials” that I have
received from individuals who
were in exactly the same place
as where you are now.

NEW OBJECTIVES,
PRIORITIES & KPIs
MARKETING FUNNEL ENGAGEMENT LEADS & REFERRALS SALES & REVENUE
LOW COST & NO COST
TRAFFIC SOURCES
NEW PASSIVE INCOME
INCOME STREAMS
COLLATERAL &
COMPELLING CTAs
VALUE PROPOSITION FOLLOW-UP
PROCESS
RECOGNITION
OF EXPERTISE
POWERFUL, PROVEN
TACTICS
No Problem, my 90 Day Marketing Plan program can help for it covers….
Need additional help with your marketing?

Imagine...
Still Not Sure?
Get real practical help to identify what’s
holding you back and preventing you from
achieving your entrepreneurial goals and
objectives…
… all the “know how” you need to create
(and execute) a practical plan of action…
...and the additional offer to help you
execute and implement your new plan.

Self-Employment & Business Start-up Coaching Guide

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Self-Employment & Business Start-up Coaching Guide