Social DDB 'Being Agile'

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Presentation given at IMH 9th Communication Conference, 27th May 2011, Hilton Park Hotel, Nicosia, Cyprus The days of launch and leave marketing are coming to an end. As the world around us accelerates, brands must become more agile. They need to be able to move at the speed of culture not just the speed of production. Managing and measuring this new approach to participation requires a rethink about the way we run our marketing practices.

Empresariales

Innovation has been getting faster during the last 50 years (USPTO)

“The life expectancy of exclusive information can now be measured in minutes, if not in seconds.” Alan Rusbridger

<1 minute 2011 Japan earthquake 1891 Nobi earthquake 1805 Battle of Trafalgar Time taken to reach London 17 days 1 day 4.3 kph 394 kph 326,000 kph

It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.

Being Agile Always-on Real Collaborative Responsive Im…

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Social DDB 'Being Agile'

1. Being Agile James Hayhurst

4. 1. People

5. Hello?

7. 2. Speed

8. Innovation has been getting faster during the last 50 years (USPTO)

9. “The life expectancy of exclusive information can now be measured in minutes, if not in seconds.” Alan Rusbridger

10. <1 minute 2011 Japan earthquake 1891 Nobi earthquake 1805 Battle of Trafalgar Time taken to reach London 17 days 1 day 4.3 kph 394 kph 326,000 kph

11.

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19. Being Agile

20.

21. Fail to plan Plan to fail

22. No more “Launch & Leave”