Part 3 of two day workshop in Melbourne

1. 2.0 Libraries Learning Moving from 1.0 to 2.0 Helene Blowers Digital Strategy Director Columbus Metropolitan Library www.LibraryBytes.com http://www.flickr.com/photos/tehtopo/123001806/ (part 3)

2. 23 Things & beyond 2.0 Innovation: Policy & Practices agenda http://www.flickr.com/photos/y-a-n/29789408/ YPRL Tour Exploring the Shift 2.0 road show – it’s about Moving from 1.0 to 2.0 New media & Library marketing

3. You Organization Community

4. Colaborate Share =

5. http://www.flickr.com/photos/hondapanda/2767424742/ Step 1: Learn to listen

7. http://www.google.com/alerts

10. http://search.twitter.com

11. Yes, there talking about you! http://howsociable.com

12. http://socialmention.com

13. http://www.flickr.com/photos/thomashawk/32557536/ Learn to spy on yourself

14. What is RSS? http://cravingideas.blogs.com/backinskinnyjeans/2006/09/how_to_explain_.html

15. http://www.youtube.com/watch?v=0klgLsSxGsU Common Craft

16. http://www.commoncraft.com/show

18. “ The central idea of (Web 2.0 technologies) is harnessing collective intelligence.” - Tim O’Reilly, O’Reilly Media API API API API

19. Exercise

20. Join the Conversation

21. http://www.flickr.com/photos/carbonnyc/365132202/ Online Reputation Management

22. Create a home base Building an online reputation … http://www.flickr.com/photos/unprose/114166705/

23. Building an online reputation … http://www.flickr.com/photos/fotologic/435457697/

24. Engage your passion Building an online reputation … to create meaningful content http://www.flickr.com/photos/swamibu/2264617197/

25. Start commenting Building an online reputation … http://www.flickr.com/photos/distortedsmile/18500026/

26. Link & trackback Building an online reputation … http://www.flickr.com/photos/kros/183201986/

27. Join other communities Building an online reputation … http://www.flickr.com/photos/worldworldworld/3041327172/in/photostream/

28. Create connections with yourself Building an online reputation … http://www.flickr.com/photos/margolove/2093521959/

29. Continually engage with others Building an online reputation … http://www.flickr.com/photos/nogood/516136197/

31. What do you want to achieve?

33. Strategy Framework  ONLINE

34. Strategy Framework

35. What elements need to be present in order for our strategies to support Virtual Users?

36. To enable our customers to connect with library staff, its services and with each other in meaningful ways . Engage VIRTUAL USERS Our customers feel CONNECTED

37. To provide our customers with a rich online experience that enhances their local branch experience & daily lives . Enrich VIRTUAL USERS Our customers feel They’re getting VALUE

38. To enable our customers to personalize their library experience allow our community to celebrate themselves . VIRTUAL USERS Empower Our customers feel GOOD about THEMSELVES

39. Engage Enrich Empower + CML.org is a destination. +++ Users embed pieces of CML.org in their space. + CML.org is an information source. +++ CML.org is a utility for connecting the community . + CML.org is a virtual branch. +++ CML.org reflects 21 flavors of CML’s branches. + Digital formats mirror real life. +++ Digital formats give us more options than IRL + Staff are our greatest marketing asset. +++ Customers are our greatest asset online . Create Fresh Practices

40. Strategy Framework VIRTUAL USERS Engage Enrich Empower

41. http://www.flickr.com/photos/striatic/2134277399/

43. http://www.flickr.com/photos/pbogs/2623023489/ Help others test the waters too!

44. http://www.flickr.com/photos/dullhunk/202872717/

45. 23 Things & beyond 2.0 Innovation: Policy & Practices up next ... http://www.flickr.com/photos/y-a-n/29789408/ YPRL Tour Exploring the Shift 2.0 road show – it’s about Moving from 1.0 to 2.0 New media & Library marketing

46. Slides: www.slideshare.net/hblowers