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Lights, Camera, Action! Friday, July 30, 2010
Disclaimer
[object Object],[object Object],[object Object],[object Object],Agenda
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Four P’s
[object Object]
Good Prep: Raiders of the Lost Ark
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Logistical Questions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategic Questions
The Legal Stuff  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Essential Equipment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Video Cameras
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Basics of Videography
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interview Basics
Camera Shots  Extreme Wide Shot  Very Wide Shot  Wide Shot  Cut-In  *Avoid using Jump Cuts
Camera Shots  Noddy Shot CA (Cut Away)  Mid Shot  Medium Close Up  Close Up  Extreme Close Up
[object Object],[object Object],[object Object],Staging
[object Object],[object Object],[object Object],Staging
[object Object],Staging ,[object Object],Lavalier   Handheld   Shotgun
American Society of Anesthesiologists
American Academy of Dermatology
Californians Against Higher Taxes
Basic Editing Software ,[object Object],[object Object],Movie Maker iMovie
[object Object],[object Object],[object Object],Advanced Editing Software Avid Adobe Premier Pro Final Cut Pro
Where to Get Images ,[object Object],[object Object],[object Object],[object Object],[object Object]
Manipulating Images  Example using Caricature Studio 5.0 Software
Where to Get Music ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Case Study: Old Spice
Case Study: Old Spice
Case Study: Old Spice
Case Study: Old Spice
Where to Post  ,[object Object],[object Object],[object Object]
Society of Nuclear Medicine
Case Study: Swagger Wagon
Carbon Motors
Doritos Superbowl 2007
Packaging and Distribution  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
How to Generate Hits  ,[object Object],[object Object],[object Object],[object Object]
Reaching Your Audience  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions & Answers
Questions & Answers
Adfero Group 1666 K Street, NW Suite 250 Washington, DC 20006 (202) 333-4444 Contact: Michael Wm. Schick [email_address]

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Lights, Camera, Action: Make the Most of Your Online Videos

Editor's Notes

  1. -The Quality Differences - Portability Different Types of Video Cameras Flip Camera, many different brands with different price points 3 Price Points - low, medium, professional
  2. Audio – check levels, headphones, batteries Lights – location of artificial light, be aware of shadows
  3. Audio – check levels, headphones, batteries Lights – location of artificial light, be aware of shadows
  4. Audio – check levels, headphones, batteries Lights – location of artificial light, be aware of shadows
  5. Beginners Software Basic Tools Great for Editing with No Experience Simple Editing: -import/export -transitions -Sound -No Flash (movie maker) -Media Imports must be compatible
  6. Final Cut: Apply product but can be used on PCs, Premiere Editing Suite, Allows a lot of creativity and flexibility Adobe Premiere Pro: Can integrate software with entire suite, good starting point for higher end (intermediate), easy to learn Avid: Geared more towards TV and Movie production, advanced software
  7. Talk about Exporting your video during this slide: the quality of the export
  8. Leanback: automatically will show another similar video. The more videos you watch, the better Leanback can “predict” what you like. It's a customizable channel for you
  9. Meta Tags: descriptor tags for search engines Search Engine Optimization: more frequently a site appears in the , the more visitors it will receive from the search engine. search results list