Start Up Management

1. hernan.cuevas@sprint.blackberry.net
(347) 388 3252 – (646) 544 7908
hernan.cuevas@sprint.blackberry.net
(347) 388 3252 – (646) 544 7908
hernan.cuevas@sprint.blackberry.net
(347) 388 3252 – (646) 544 7908
hernan.cuevas@sprint.blackberry.net
(347) 388 3252 – (646) 544 7908
hernan.cuevas@sprint.blackberry.net
(347) 388 3252 – (646) 544 7908
hernan.cuevas@sprint.blackberry.net
(347) 388 3252 – (646) 544 7908

2. your company may have an executive office in the united states...
professionals with
wide
experience
in foreign
trade ,
communications,
business and marketing
residing in new york and
california may be your best
source of advise, help and
support doing business
with the united states

3. principals
Hernan G. Cuevas
Management Consultant
BA Business & Economics , UAI
MBA UAI – MBA U.M.
MMC - Electronic Marketing ,
TBS-Wharton
Leslie D. Tampier
International Trade Advisor
BA Business Administration ,
Agri-Business - UC
Exec. MBA – International Trade
U. of P.
,
MMC - Product Management
U. de Santiago
we never forget
nyco’s logo was redesigned in October 2001, as a tribute to the WTC and to never forget 9/11

4. with new york commercial office’s services, you get
a team of qualified
individuals acting as
your local business
team, covering all of
your needs
getting information and acting…
market analysis
business intelligence
market research
commercial feasibility analysis
consumer surveys
business planning
business development
change management
executive management

5. developing business plans
selection & evaluation of
investors
search & evaluation of
p o t e n t i a l partners,
suppliers or customers
organizing trade missions
staffing services for events
or retail promotions
preparing
scenario
planning market strategies
organizing and managing fairs and
specialized events
negotiation with potential partners,
investors, distributors or clients.
dealing with federal and state agencies
or certification organisms
Commercial attachés
S

6. sales and logistic networks
throughout the united states.
factory representatives
promoting your project,
services or products.
solving incidents
management solutions
expediting & processing
documentation before
organisms & agencies
providing c o n t a c t
i n f o r m a t i o n for
specific targets
preparing your local
e v
e n t s

7. the best investment for your company
a nd your success
for the most
cost effective
and reasonable fees,
your company will
have access to a
world of opportunities

8. our highly specialized services include:
evaluation of communications and marketing
campaigns
design of targeted business plans
focus groups, market surveys
extensive market research
adequate CRM programs for each market
business and market intelligence
marketing your products or services
syndicated or dedicated sales teams
outsourcing of commercial units

9. our business concept:
sailors around the world are
familiarized with the figure of the
pilot. who guides ships through
dangerous or congested waters
where nautical charts won’t help and
local knowledge is essential to safely
navigate.
our goal is to help manage your
startups or launchings until you reach
a volume and maturity. we see our
firm as a springboard to project your
business in unchartered territory.

10. n
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om
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our executive team:
Mr. Hernan Cuevas has been:
Mrs. Leslie Tampier has been:
International Business Development VP for Union
Camp (International Paper)
Business analyst for CORFO, the Chilean Corporate
Promotion Agency
Marketing and Sales Vice President of United Parcel
Service
Business analyst for Banco Santiago – Banco
Santander Group (Spain)
International Business Development Vice President
for Hallmark in Latin America
Director of International Affairs for the Chilean
Exporters Association
CEO of Tresmontes Lucchetti (USA)
VP of Operations for NYCO & CEO (NYCO Chile)

11. our customers ….. our best reference source
american
companies:
american
companies:
phillip morris
jwt
value options
young & rubicam
united parcel service
exxon mobil
citigroup
boc
gases
deloitte & touche
mckann ericksonn
dole
fedex
foreign companies:
wackenhut
indura
dominos pizza
cintac - cap
the washington center
acres international
corpora tresmontes
organisms & governments:
ProCobre
AmCham
Fundacion ExportAr
ProChile
Brazilean Government
Argentine Government
Wines of Chile
Wines of Argentine
isesa
montage bsm
tresmontes lucchetti
telefonica
edelpa
cis corporate

12. selected cases:
food & beverages manufacturer with presence in 32 countries
tresmontes lucchetti
the market was dominated by the world leader with over 75 percent of
market share. another brand recently launched was leading the
hispanic niche for two years, we developed an extensive investigation
of the market and consumer trends, analyzed marketing opportunities
and designed strategies, contacted distributors, sales companies and
logistic partners. finally, we spearheaded the launching of ZUKO, a
brand of drink mixes, concentrating efforts among hispanic consumers
in texas and california with an outsourced operational team.
within one year, less than $500K in slotting, administration &
promotional expending, we secured over 1,000 a-size retail points
capturing a leading position among the target opening the market for
the company that relocated a management team from abroad and is
planning a wide expansion to the rest of the country

13. selected cases:
gas & welding supplies manufacturer - subsidiary of air products
indura
the mig wire market was tightly controlled by two american
corporations and world giants that often exercise protectionism and
anti-trust policies to block competitors. we developed a complete
strategic analyze to identify market opportunities and design a
sustainable business development plan.
our team managed the start up of their operations in the united states,
built a logistic and distribution network. using guerilla tactics and
targeting specific niches in a distribution driven strategy, we were able
to secure –within a year- more than 13 distributors in 8 states getting
revenues for 3.5 million dollars and allowing the company to establish
self-managed long term operations.
In 2010, the client called us back onboard and we are currently
managing their U.S. Operations. We were able to capture 52
distributors in over 10 states from 5 logistics centers.

14. selected cases:
steel producer and fabricated steel manufacturer
cap
our services started with a series of market researches and business
intelligence reports for their fabricated metal divisions: conduit,
prefabricated buildings, cables and wire, bars and studs, highway
materials, piping and light gauge frames, to understand the market
and visualize opportunities.
therein, we developed a series of business presentation of the
company to distributors, retailers and consumers oriented to establish
potential networks and relationships.
finally, one-in-one meetings were arranged between the top
executives of prospective partners/clients and a high-level
representative mission of senior management from our client.
cap was able to expand its presence and secure new markets
substantially growing its shipments to the united states.

15. we currently have the following practice partners to provide wider
services satisfying our customers’ needs:
leaders in distribution and logistics with over 40 years of
experience, 2,500 employees and 31 distribution centers
nationwide. the company excels in customer service
satisfaction. Winner of the Ken Sharma award.
professional services company that helps consumer
goods manufacturers and retailers reach their
performance objectives. headquarter selling, retail
merchandising and store level marketing.
one of the most recognized labor and corporate law firms
in the U.S., 403 professionals, offices in 28 business
centers nationwide, with broad experience in corporate
affairs and global labor litigation.
with offices in Washington DC, New York & Milan, is the
major specialized firm to support customers looking to
target the federal, state and local government contracts
market.

16. we currently have the following practice partners to provide wider
services satisfying our customers’ needs:
BLH is a leading and recognized ethnic marketing group
specialized in targeting communications oriented to
minorities in the United States (Hispanics, Asian and
African-Americans)
Multicultural
Insights
Full Service Market Research
market research company whose focus is specialized
market research for multicultural and niche markets:
Hispanic, African-American and other segments.
Professional branding and industrial design services. the
company also provides a wide arrange of web
development, graphic design and printing services.
A strategic financial advisory firm with unique expertise in
Iberian-American markets focused on creating and
implementing value-enhancing solutions for family-owned
groups and multinational companies

17. Letter from our CEO
Based in New York, Los Angeles and Washington DC, we operate an analysis,
research, support, marketing, sales and logistics network designed to help
companies starting up or expanding operations in the United States. Also, we provide
extensive business liaison services for customers exploring partners, clients or
looking for investors and financing.
Our professional team include seasoned executives with extensive experience in
investments, marketing, business development and sales in global international
environments. We have supported the efforts of several corporations doing business
with the United States, capturing interesting market shares in highly complex and
competitive markets and allowing them to establish permanent presence and take
control of their operations directly, after brief start-up periods.
Our focus is precisely that, we were in your side of the negotiation table before and
we know how to make your road less-traveled. America is a series of different
markets with special singularities and it has a different modus-operandi than what is
classically found in other markets. It therefore requires a unique approach and the
know-how from insiders. Our goal is to support companies establishing or expanding
operations in this market throughout intelligence, research, commercial support,
management and ultimately, looking for your interests. Our honoraries are a fraction
of those you require to accomplish the same acting independently and our in-deep
knowledge of the market and permanent presence guarantee better and faster
results. Our concept is to provide you with your own professional team in this country
but as part of a syndicated team, the cost is affordable.
it is my honor to head this team of dedicated and outstanding individuals. Looking
forward working with you in the future. Best regards,
Hernan G. Cuevas

18. New York Commercial Office Inc.
for more information, contact:
info@nycoworld.com
or by phone:
California: (213) 290-4068
New York: (646) 544-7908
Sao Paulo, Mexico DF, Santiago, Buenos
Aires, Rio de Janeiro, Montevideo
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