Why Get An AIPMM Certification - H.Del Castillo, AIPMM, 280 Group
I’m excited to serve as an instructor for AIPMM certification prep courses from the 280 Group. This presentation describes why you should consider obtaining an AIPMM certification. The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. The 280 Group offers training courses that prepare product management and marketing teams to take the Agile Certified Product Manager (ACPM®), Certified Product Manager (CPM®) and/or the Certified Product Marketing Manager (CPMM®) certification exam(s) from AIPMM. The 280 Group helps companies deliver products that delight their customers and produce massive profits by providing Product Marketing & Product Management Consulting, Contractors, Training, Certifications, Books, Templates and Toolkits. The 280 Group Press offers best-selling product management & product marketing books and a complete and thorough worldwide-standard methodology that includes a seven phase product process with corresponding training, certifications and templates. I have over 15 years of experience building and directing high performance cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand. Seating is very limited in all courses from the 280 Group because we keep the class size small to ensure high participant interaction with the instructors. Reserve your space now before the next session sells out. Contact me for information about AIPMM membership benefits, certification courses in your area, or for help creating a product management or innovation process to drive your company's growth. Feel free to favorite this presentation and download this for your reference. I hope to see you again soon. Regards, Hector Del Castillo http://linkd.in/hdelcastillo
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Why Get An AIPMM Certification - H.Del Castillo, AIPMM, 280 Group
- 1. © 2013 H. Del Castillo Linkd.in/hdelcastillo Hector Del Castillo linkd.in/hdelcastillo
- 2. © 2013 H. Del Castillo Linkd.in/hdelcastillo Association of International Product Marketing and Management • With members in 65 countries, the AIPMM is the worldwide certifying body of product team professionals • The only organization that addresses the entire product lifecycle (inception to obsolescence) throughout any industry • Presently has offerings in North America, Europe, Middle East, Australia and Southeast Asia • Membership benefits include eligibility for the certification programs, discounts to AIPMM events, and access to the career center, peer forums, tools, templates and publications The Hub Of All Things Product Management
- 3. © 2013 H. Del Castillo Linkd.in/hdelcastillo 280 Group • Provides AIPMM-authorized certification training prep courses • Helps companies deliver products that delight their customers and produce massive profits by providing Product Marketing & Product Management consulting, contractors, training, certifications, books, templates and toolkits • Since 1998, the 280 Group’s consultants, contractors and trainers have helped a wide range of companies, from Fortune 500 to startups to deliver and market great new products and achieve excellence in product management and product marketing
- 4. © 2013 H. Del Castillo Linkd.in/hdelcastillo AIPMM Certifications AIPMM offers globally recognized certifications: • Certified Product Manager (CPM®) • Certified Product Marketing Manager (CPMM®) • Agile Certified Product Manager (ACPM®) • Certified Innovation Leader (CIL®) • Certified Brand Manager (CBM®)
- 5. © 2013 H. Del Castillo Linkd.in/hdelcastillo What is your greatest challenge to remain in product management in case of a slowdown, merger, or acquisition?
- 6. © 2013 H. Del Castillo Linkd.in/hdelcastillo Why Get Certified • Bestows internationally recognized credential • Enhances opportunities for career advancement • Improves earning potential • Validates expertise regarding best practices • Grants mark of distinction that sets you apart • Connects you with experts and thought leaders • Demonstrates commitment to your profession
- 7. © 2013 H. Del Castillo Linkd.in/hdelcastillo Why Certify Your Company’s Staff • Increases your company’s value by enhancing your products’ value proposition • Enhances your staff’s effectiveness to align work within your company • Validates your staff’s competence regarding best practices and methodologies • Connects your staff with experts and thought leaders across industries • Grants mark of distinction that sets your staff apart
- 8. © 2013 H. Del Castillo Linkd.in/hdelcastillo Recommended Training & Certification by Role Product Director Senior Product Manager Product Manager Associate Product Manager CPM®, CPMM® & Certified Innovation Leader (CIL®) CPM® & Certified Product Marketing Manager (CPMM®) Certified Product Manager (CPM®) AIPMM ProdBOK® Training
- 9. © 2013 H. Del Castillo Linkd.in/hdelcastillo Seven Phase Product Life Cycle Source: © 1998-2013, AIPMM, All Rights Reserved. GatePhase
- 10. © 2013 H. Del Castillo Linkd.in/hdelcastillo What is ProdBOK®? A widely accepted set of strategies, methodologies, concepts, terms and activities that make up the product management and marketing domains, as defined by AIPMM Applies to any product or portfolio across industries throughout each phase of the product life cycle
- 11. © 2013 H. Del Castillo Linkd.in/hdelcastillo Upcoming Courses Course & Location Dates Days Time ACPM® Certification Prep Course & Exam Seattle, WA McLean, VA Aug 26, 2013 Sep 16, 2013 M 8:30 am – 5 pm CPM® Certification Prep Course & Exam Seattle, WA McLean, VA Aug 27-28, 2013 Sep 17-18, 2013 T, W 8:30 am – 5 pm CPMM® Certification Prep Course & Exam Seattle, WA McLean, VA Aug 29-30, 2013 Sep 19-20, 2013 Th, F 8:30 am – 5 pm Contact Melissa Holtzer, melissa@280group.com, for more information. Additional certification prep courses are available in Austin, San Jose, and London.
- 12. © 2013 H. Del Castillo Linkd.in/hdelcastillo Upcoming Courses Course & Location Dates Time CIL® Certification Prep Course & Exam Athens, Greece Oct 10-11, 2013 9 am – 6 pm CPM® Certification Prep Course & Exam Athens, Greece Singapore Oct 8-9, 2013 Oct, 2013 9 am – 6 pm 8 am – 5 pm CPMM® Certification Prep Course & Exam Athens, Greece Singapore Oct 14-15, 2013 Oct, 2013 9 am – 6 pm 8 am – 5 pm Follow the links provided to get more information regarding these courses.
- 13. © 2013 H. Del Castillo Linkd.in/hdelcastillo For More Information About • AIPMM membership benefits • Certification courses in your area • Defining the right product strategy & process to grow your business • Strengthening your product portfolio • Building and managing a high performing product management team to improve product results
- 14. © 2013 H. Del Castillo Linkd.in/hdelcastillo Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based organizations.TM Product Marketing Director linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo@aipmm.com
Notas del editor
- AIPMM offers globally recognized certifications for product managers, product marketing managers and brand managers.Certified Product Manager (CPM), Certified Product Marketing Management (CPMM) and Agile Certified Product Manager (ACPM). Certification requires obtaining a college degree, minimum one year of experience, and passing a certification examination.
- Certification validates your knowledge and expertise in Product Management, Product Marketing Management and Agile Product Management.Certification evaluates your expertise regarding the product management and marketing body of knowledge.Certification provides a mark of distinction that sets you apart. Certification provides external validation of your knowledge and competence among others not familiar with the profession, improving your marketability. Certification shows your commitment to the profession and your own professional growth.Certification improves your opportunity for professional advancement, including your professional marketability, salary increases, job role and promotions.Certification requires a dedication to continuing education, promoting your continued growth and development as a professional. Certification may persuade your employer to underwrite educational activities that support your professional development and your company's continuous improvement efforts. Certification links youwith experts and thought leaders in your profession.
- AIPMM offers three internationally recognized certifications: Certified Product Manager (CPM), Certified Product Marketing Management (CPMM) and Agile Certified Product Manager (ACPM). Certification requires obtaining a college degree and passing a certification examination. Certification announces that you have recognized knowledge and expertise in Product Management, Product Marketing Management and Agile Product Management.Certification provides a mark of distinction that sets you apart. Certification provides external validation of your knowledge and competence among others not familiar with the profession, improving your marketability. Certification shows your commitment to the profession and your own professional growth.Certification improves your opportunity for professional advancement, including your professional marketability, salary increases, job role and promotions.Certification requires a dedication to continuing education, promoting your continued growth and development as a professional. Certification may persuade your employer to underwrite educational activities that support your professional development and your company's continuous improvement efforts. Certification links youwith experts and thought leaders in your profession.
- Thank you for your attention.I welcome your feedback regarding this topic. Contact me at http://linkd.in/hdelcastillo with any comments or questions. I look forward to seeing you at a certification prep course near you.