features of the future of radio

1. Musyawarah Nasional PRSSNI ke XIII Jakarta, 8 Maret 2011, Twin Plaza Hotel “FUTURE OF RADIO” For Today Generation Indra Utoyo Direktur IT & Solution (CIO) PT. Telekomunikasi Indonesia, Tbk.

2. Konvergensi Teknologi Media 1440 Print BW & Color, Laser PoD Online News Gutenberg 1871 Toward Broadband “Culture” Phone : Fix, FO, Mobile (GSM/ CDMA ) 4G : LTE/Wimax Meucci 1876 TV : BW, Color, Satelit, LCD/LED Smart TV [IPTV] DVB Carey Cloud Computing 1945 Mainframe & Mini PC & Internet Bagaimana Radio ? ENIAC

3. Mengapa Radio Perlu Berubah Extinct??? Web Technology

4. Bagaimana Masa Depan Radio Alan C Kay : "The best way to predict the future is to INVENT it." future of For Today Generation

5. Menciptakan Masa Depan Broadcast Era Broadband Era Bringing one show to millions people Bringing a million shows to one person each VS For Today Generation

6. Long Tail Economy Here, one broadcast Radiostation or one major web site can reach millions of viewers viewers Here, a thousand web sites can each reach a thousand viewers broadcast narrowcast ultra narrowcast sources The era of unlimited choices where Pareto Principles no longer applies VS Broadcast Era Broadband Era Bringing one show to millions people Bringing a million show to one person each

7. Parameter Long Tail Economy Demokratisasi Produksi Demokratisasi Distribusi Menghubungkan Supply - Demand

8. Key Features #1 : Dynamics Live Streaming

9. Key Features #2 : Contextual Podcast Streaming

10. Key Features #3 : Staytune Social Marketing

11. Key Features #4 : Multi Request Integration

12. Key Features #5 : Listening Everywhere, Broadcasting Anywhere

13. Key Features #6 : Radio Business Innovation

14. Key Features #7 : Radio on Application Market

15. TerjangkaukahBiaya Layanane-Radio @Radio Technology is Free, but Its SERVICE isn’t BENEFIT High Music Streaming On Demand (Pandora,, Spotify, Last FM ... dll) RADIO 2.0 Download & Ringtone (iTune, Rhapsody,Langit Musik,... Dll) GoogleRadioAutomation (WO Radio Automation 2.0) RCS, Jazzler, Audiovolt, ... dll Matrix, Basspro, ... dll COST Low High

16. Skala Bisnis Radio US : 1 Radio Untuk 30 Ribu Orang, Indonesia : 1 Radio Untuk 100 Ribu Orang 2009 Dunia Amerika Indonesia $ 39 B $ 16 B Rp 630 M Belanja Iklan Radio $ 504 B $ 117 B Rp 48,5 T Belanja Iklan Media 1,3 % Belanja Iklan Radio 7,8 % 13 % Belanja Iklan Media Rata2 Negara Dunia Membelanjakan Iklan Radio 6X Lebih banyak Sumber : ZenithOptimedia, RAB, Nielsen, PRSSNI Melalui Inovasi : Teknologi, Proses Bisnis, & Model Bisnis

17. Tra Tujuan Strategis Transformasi Industri Radio Suppoprted By Radio Sebagai Alternatif Media Baru Unggul Inovasi Proses Bisnis Keunggulan Media Radio Layanan Teknologi & Bisnis Radio 2.0 Kemajuan Ekonomi & Sosial Budaya Lokal Ekosistem Media Baru & Komunitas Terpadu Kemajuan Bisnis Radio Inovasi Model Bisnis MeningkatnyaPendapatan Radio 600% Dalam 5 Tahun

18. Dukungan Telkom Untuk Transformasi Industri Radio ERA AM/FM ERA @RADIO MIGRASI INVESTASI