The OTT Mobile Revolution - The Changing Industry Landscape. Mobile, broadband and cloud are changing everything, with the rise of free and low-cost OTT services accessed from mobile devices. mPortal provides mobile expertise, including a suite of OTT apps, to help providers win in this market.

1. Service providers are now being
challenged by OTT providers
Landline
Telephone
Mobile,
Voice
& Content
Television
& Video
Fixed
Internet
Dial Up
ISPs
Incumbent
Telcos
Wireless
Carriers
Cable
MSOs
Traditional service providers used to
focus on a single key service
Changing the industry Landcape
28%
72%
That percentage has doubled in the last three years.
Almost a third of content
(video and TV) is watched
“on-demand” and on mobiles
of millennials watch TV
through Netflix, Hulu, and Youtube
and other OTT platforms.
42%
Facebook and Google have created an audience about to overtake all of TV in terms of reach.
Ecosystem
Led
3-­5 years
2-­4 years
1-­3 years
OTT Led
Operator
Led
Incumbent operators continue to
most relevant in voice & video/TV
Market becomes fragmented
across multiple OTT providers
Risk of value shifting away from
traditional providers towards
ecosystem players
Media
Providing "second
screen" experiences
such as discovery,
enhancement and
socialization of TV
and On Demand
content to tablets
and smartphones.and smartphones.
Comms
Designed to provide a
superior end user
experience for integrated
voice, video, conferencing
and collaboration services
across connected devices.
®
Hub
Improving visibility in
an endless sea of apps
with the ability to
aggregate, organize,
categorize and present
branded apps for
display on user's
favorite devices.favorite devices.
The Mobile Experience Platform (UI and UX) that provides the critical link between service providers
existing service infrastructure, and the successful deployment of IP-based mobile apps & services
(VoIP, UC, Video Entertainment) across an ever-changing array of devices.
– The Mobility Experts www.mPortal.com