FoodCare helps food and beverage businesses understand and meet the needs of millions of individuals and families by providing nutrition-related apps and services.

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We are a nation with special dietary needs
Celiac
Disease
3m
Sleep
Apnea
12m
Osteo-
porosis
10m
Gout
6.1m
150 million Americans are managing at least one nutrition related health condition
Pre-Diabetic
79m
Food
Allergies
15m
Chronic
Kidney
Disease
26m
Thyroid
Disease
20m
COPD
12m
Fatty Liver
Disease
30m
Hypertension
76.4m
Diabetes
25.8m
Psoriasis
7.5m
Gestat-
ional
Diabetes
730k

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These community members spend staggering amounts
on foods and beverages
Forecasted sales increase for a local New Orleans restaurant from a .001% increase
in market share (one per one thousand) for households with chronic diseases
$1,700 per day
Sources: Bureau of Labor Statistics, US Census, National Restaurant Association, CDC, Statista
Grocery store spend is even higher
Restaurant spend

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How can we transform nutrition in our own community?
1. Dramatically improve the nutrition literacy of our entire population
2. Make it easy and compelling for our local food and beverage businesses to
offer more healthy foods
3. Align health and nutrition initiatives through cross-sector coalitions of local
organizations to maximize their collective impact
4. Provide community nutrition counselors with tools that are integrated with
all of our local health interventions
5. Identify local community health and food system champions and empower
them to lead and sustain our transformations

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Our story is about local health transformation
• We provide technology and know-how to help communities work through the
“FoodCare Playbook”
o 8 modules that take the community through straightforward steps to transformation!
• The real story here is that there are dozens of organizations and hundreds of
local community champions already in place
o What we really do is empower these amazing community champions to better
align their efforts and drive sustainable transformation!
• And we’re confirming our theory that once you provide food businesses with
simple tools and compelling business justification, they will get engaged
o “At our first home Saints game in the Mercedes-Benz Superdome, a place where
we don’t think of people wanting a lot of healthy options, the new Eat Fit NOLA
concourse healthy foods stands sold out 10 minutes into the first quarter. And
yeah, everyone can get personal nutrition guidance for all of those dishes using
the Fit NOLA / Eat Fit NOLA App!” – Molly Kimball, Ochsner Health System

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Top-down community engagement can actually be easy
“With the release of the Fit NOLA App we have
reached a tipping point in how public health
agencies coordinate and collaborate with
community-based healthcare providers, non-
profits and employers.
Our community has moved beyond
fragmented, one-off projects spread across
hundreds of organizations and we are now
deploying integrated and sustainable
community engagement solutions with the aim
of making New Orleans a top ten fittest city by
our 300th anniversary in 2018.
This initiative shows the nation what the future
of public and private sector population health
partnerships look like.”
Mitch Landrieu
Mayor, City of New Orleans

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Empowering local champions (that are typically already
in place) is easy; they will drive true transformations
Molly Kimball, RD, CSSD
Ochsner Health System
Elmwood Wellness Center
Dr. Eric Griggs, MD
Crescent City WIC Services
State of LA Health Ambassador
“Ochsner started the Eat Fit NOLA
initiative so that local restaurants could
participate in the transformation of our
community. Now with FoodCare they
have even more tangible business
benefits. Every week more are signing
up, even from other parts of the state.”
Molly Kimball
“For us these apps are the missing
links. All of the local healthcare
organizations, non-profits and
schools that I’m collaborating with
immediately understand the story and
want to use these technologies in
everything they’re doing. This is a
turning point for NOLA.” Doc Griggs

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More local food businesses are signing up every week
Darrell Griewe, Emily Gaddis
Gator & Crane Grocery Store
Sam Heyman, Connor Deloach
Top Box Foods
“We’re initially going to be focusing
on providing new food box
combinations that will help with
diabetes, heart disease, pregnancy
and nursing. We’re forging all sorts of
new relationships with local partners.
Fit NOLA and Eat Fit NOLA are
creating so many new opportunities
for us.” Sam Heyman, Founder
“When we launch our new zero-waste,
sustainable, health-focused grocery
store in January we will have analyzed
all of our prepared meals using
FoodCare. We’re also going to achieve
certification with FoodCare add-on
partners Eat Fit NOLA and the United
States Health Food Council.” !
Emily Gaddis, Founder

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And the food businesses are collaborating with local
healthcare teams in unexpected and wonderful ways
Barbara Bolotte, Owner
Clean CrEATions
Dr. Naseer Khan, MD
Ochsner Health System
“We want to study how plant based
high protein diets impact ESRD
patients. We heard about FoodCare
through the grapevine and were
shocked that they could so easily
model our guidelines and provide our
study participants with an app. Better
yet, all sorts of local food companies
want to help out and they’re learning
about ESRD diets.” Naseer Khan
“When FoodCare began informing
customers that a local researcher was
doing a first of it’s kind nutrition study, and
they were looking for local providers of
plant-based dishes to help, we immediately
asked to join. Now we’re getting ready to
send our prepared meals to Dr. Khan’s
study participants and we’re thrilled to be a
part of such important research!” !
Barbara Bolotte

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From national landmarks to mom and pop restaurants,
every neighborhood and need can be reached

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©2015 FoodCare Inc. All Rights Reserved. Confidential. Do Not Distribute.
We believe we can replicate this approach anywhere
• Powerful technology platform that is easy to deploy
o Branded mobile nutrition apps within one hour, web apps nearly instantly!
o Model dietary guidelines in excel with one-button uploads to our Care Engine!
o Close relationships with numerous major health associations (that are also
launching FoodCare Apps)!
o Integrated back-end enterprise software application in collaboration with strategic
partners to align community nutrition initiatives!
!
• Well structured deployment methodology
o The “FoodCare Playbook” is an eight-module guide that walks our backbone
partners through a step-by-step approach to community nutrition transformation!
o Our system is very well aligned for everyone’s needs, so there is very little friction!
o Where there is some friction, we’ve learned how to bring everyone together!
!
• Extreme need for our low cost products and services
o Our nation is spending trillions treating preventable chronic diseases!
o FoodCare can be deployed with less than five part-time leaders, and a handful of
interns; our results already compare favorably to similar community interventions
that had significantly more funding, resources and even time!