Health 2.0 Berlin Code-a-Thon - Sponsored By Aetna International

1. Health 2.0 Berlin Code-a-thon
Langenbeck-Virchow-Haus, Berlin
11.3.12-11.4.12
Q&A Webinar
11.1.12

2. Aetna
Interna)onal
October
2012

3. About
Aetna
Aetna
Inc.

4. Aetna
Interna?onal
at
a
glance
§ Interna)onal
business
segment
of
Aetna
About
§ Over
30
years
experience
in
interna)onal
expatriate
market
under
Aetna
Global
Benefits
§ Over
700
employees
worldwide
(U.S.,
Europe,
Asia
and
the
Middle
East)
§ One
of
the
largest
U.S.-­‐based
expatriate
insurers
§ 97%
client
reten)on
over
past
eight
years
§ Nearly
500,000
members
located
worldwide
Membership
§ “Globally-­‐mobile”
members
including
expatriates,
third
country
na)onals,
U.S.-­‐
bound
expatriates,
key
local
na)onals
and
business
travelers
§ Government
public/private
health
partnerships
§ Comprehensive
interna)onal
health
benefits
products
for
globally
mobile
popula)on
including
medical,
dental,
vision,
pharmacy,
life,
AD&PL
and
disability
Products
&
§ Value-­‐added
services:
emergency
assistance,
interna)onal
disease
and
maternity
Services
management,
health
and
wellness
programmes,
and
pre-­‐trip
planning
§ Consulta)ve
health
management
solu)ons
for
health
care
systems,
government
en))es
and
plan
sponsors
§ 24/7
member
tools
Value-­‐
Added
§ Secure
member
website
for
claims
submission,
claims
look
up,
transla)on
databases
§ Provider
directory
applica)ons
allowing
members
to
find
doctors
and
hospitals
in
their
city
via
mobile
device
(iOS,
Android,
RIM)
§ Access
to
over
71,000
health
care
professionals
worldwide
§ Named
2010
Interna)onal
Benefits
Provider
of
the
Year
by
Forum
for
Expatriate
Management
Aetna
Inc.

5. Our
values
are
our
guide
We put the people who
Our
use our services at the
Values center of everything we do
To make quality health
Our
care more affordable and
Cause more accessible
To be the global leader in
Our
empowering people to live
Strategy healthier lives
Empowering
people
to
live
healthier
lives
through
innova?ve
global
cover,
wellness
and
care
management
solu?ons.
Aetna
Inc.

6. Global
presence,
local
footprint
Suppor?ng
our
customers
needs
from
loca?ons
around
the
globe
Aetna
Inc.

7. The
mobile
landscape
Overall:
• Over
6
billion
cellular
subscrip)ons
worldwide
• China
and
India
now
account
for
30%
of
total
worldwide
subscrip)ons
• Over
8
trillion
text
messages
were
sent
in
2011,
but
consumers
are
also
embracing
mobile
email,
IM
and
MMS
rapidly.
More
people
are
accessing
the
Internet
via
phone
• 1.2
billion
ac)ve
mobile-­‐broadband
subscrip)ons
(17%
of
the
popula)on)
• Mobile-­‐broadband
subscrip)ons
have
grown
45
percent
annually
over
the
last
four
years
• Mobile-­‐broadband
subscrip)ons
outnumber
fixed
broadband
subscrip)ons
2:1.
• In
January
2012,
8.49
percent
of
Website
hits/pageviews
come
from
a
handheld
mobile
device
• For
aetnainterna)onal.com,
April
2012
mobile
page
views
were
up
201.69%
compared
to
April
2011
Apps,
apps,
apps….
• Over
300,000
mobile
apps
have
been
developed
in
three
years.
Apps
have
been
downloaded
10.9
billion
)mes.
But
demand
for
download
mobile
apps
is
expected
to
peak
in
2013.
• 1
in
4
mobile
apps
once
downloaded
are
never
used
again.
Global mobile statistics 2012: http://mobithinking.com/mobile-marketing-tools/latest-mobile- Aetna
Inc.
7
stats#mobilepageviews

8. Our
interna)onal
mobile
strategy
Aetna
Inc.
8

9. Our
mobile
strategy
1
Focus
FIRST
on
tools
that
PROVIDE
MEMBER
SELF
SERVICE
OPTIONS
2
Focus
SECOND
on
tools
that
IMPROVE
MEMBER
HEALTH
3
Focus
THIRD
on
tools
that
EXPAND
OUR
CUSTOMER
BASE
Aetna
Inc.
9

10. Implemen?ng
the
strategy
1
PROVIDE
MEMBER
SELF
SERVICE
OPTIONS
Self
service
tools
for
members
– xtension
of
online
web
capabili)es
to
mobile
devices,
including
access
to
online
E
claims
tracking,
mobile
claims
submission,
access
to
value
add
travel
informa)on
2
IMPROVE
MEMBER
HEALTH
Health
management
services
and
condi?on
management
tools
– ondi)on
specific
pilots
(for
example
diabetes
SMS
text
pilot)
C
– RA
H
– amifica)on
G
3
EXPAND
OUR
CUSTOMER
BASE
Individual
sales
tools
Internal
sales
enablement
tools
Broker
sales
tools
Partnering
with
peripheral
companies
Remote
consulta)on
Aetna
Inc.
10

11. Exis?ng
and
near
term
mobile
capabili?es
Mobile
Op)mized
Website
–
Aetna
Interna)onal
website
is
op)mized
for
mobile
devices
including
touch
and
non-­‐touch
phones;
available
in
6
languages
Provider
directory
applica)on
in
iOS
and
Android
plaiorms:
1. hanghai
(Mul)-­‐lingual
-­‐
English
and
Mandarin)
S
2. iddle
East
M
3. urope
E
4. ndia
(IHO)
I
5. outheast
Asia
S
6. S
Expat
U
Aetna
iPad
App:
Global
Benefits
Marke)ng
App
-­‐
Standalone
tablet
applica)on
providing
access
to
tools
and
resources
anywhere
–
Contains
sta)c
marke)ng
content
including
sales
brochures,
presenta)ons
and
videos
for
brokers
In-­‐flight
Ini)a)ves
1. obile
Claim
submission
M
2. rovider
Directory
for
Canada,
La)n
America
and
Hong
Kong
P
3. eveloper’s
Challenge
at
Health
2.0
in
Berlin
D
4. ecure
Member
Capability
S
Aetna
Inc.
11

12. Code-­‐A-­‐Thon
Overview
Aetna
Inc.
12

13. AGENDA (DAY 1) – Saturday, 11.03.12
9:30 – Doors Open/Breakfast
10:00 – Welcome & Overview of the Day
10:30 – Idea pitch session and team formation
11:30 – Finish team forming and hacking begins
12:00 – Lunch!
1:00 – Continue Working
8:00 – Dinner and end of day
Aetna
Inc.

14. AGENDA (DAY 2) – Sunday, 11.04.12
9:30 – Doors Open / Breakfast
10:00 – Overview of Day 2
10:15 – Continue coding...
1:00 – Lunch!
4:00 – Submit your project
5:00 – Final presentations and judging
6:00 – Winners Announced!
Aetna
Inc.

15. JUDGING CRITERIA
• Potential to improve individual health (25%)
• Technical merit (20%)
• (for example - clever data/API implementations that work,
& can scale)
• Design merit (20%)
• (for example - engaging and easy to use)
• Market potential (20%)
• (for example - opportunities for monetization, size of
current/future target segment etc.)
• Originality of idea/concept (15%)
Aetna
Inc.

16. PRESENTATIONS
• Each Team Gets 5 Minutes
• We Prefer Live Demos!
• 1 to 2 Introductory Slides Max
• Q&A
Aetna
Inc.

17. PRIZES
• €10,000 in cash. And more.
• 1st Place:
• €5,000
• Passes to Health 2.0 Berlin Conference
• Demo on Health 2.0 stage
• Entry into 2013 World Cup competition
• Runners-Up:
• €1,000 (5 prizes in total)
Aetna
Inc.

18. The
goal
of
the
Health
2.0
code-­‐a-­‐thon
Aetna
Inc.
18

19. Using
Health
2.0
to
accelerate
phase
2
of
the
mobile
strategy
1
Focus
FIRST
on
tools
that
PROVIDE
MEMBER
SELF
SERVICE
OPTIONS
2
Focus
SECOND
on
tools
that
IMPROVE
MEMBER
HEALTH
3
Focus
THIRD
on
tools
that
INCREASE
REVENUE
Aetna
Inc.
19

20. The
winning
applica?ons
will…
• Inspire
Aetna
Interna)onal
members
to
improve
their
health
(especially
those
that
may
be
managing
a
chronic
disease
or
are
at
risk
for
developing
one)
• Go
way
beyond
another
diet,
health
and
fitness
tracker
• Poten)ally
integrate
with
the
Aetna
CarePass
cloud
• Crea)vely
incorporate
health
informa)on
(self-­‐reported,
biometric
and
claims)
• Poten)ally
integrate
crea)ve
uses
of
social
media
and
communi)es
(integra)ng
with
how
people
communicate
and
engage
one
another
today)
• Poten)ally
integrate
with
peripheral
devices
(glucometers,
blood
pressure
cuffs,
pedometers,
etc.)
• Poten)ally
integrate
with
doctors
themselves
• Make
healthcare
fun,
easy
and
engaging
–
we
are
compe)ng
with
all
of
the
other
apps
out
there
on
everyone’s
device.
We
want
our
apps
to
be
a
top
des)na)on
for
our
members.
• Have
broad
appeal
and
workability
for
all
types
of
people
(the
young,
hip
and
cool
and
the
not-­‐so-­‐young,
not-­‐so-­‐hip
and
not-­‐so-­‐cool!)
Aetna
Inc.
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21. Thank
you