1. Overview Webinar
May 3, 2012
May 3, 2012

2. On Today’s Call:
JL Neptune Martin Entwistle
Senior Vice Executive Director
President
Druker Center for
Health 2.0 Health Systems
Innovation
May 3, 2012

3. Agenda for Today’s Meeting
An Introduction to the Palo Alto Medical
Foundation Innovation Center and “linkAges™”
Developer Challenge and Accelerator Project
• Kick-off Event - Held April 14th and 15th
• 3 month Developer Challenge - Started 30th
• 6 month Accelerator Program – Available to Winner
Q&A About the Challenge
May 3, 2012

4. Background to linkAges™:
The linkAges™ Developer Challenge and Accelerator Project has
been established by the Druker Center for Health Systems
Innovation, part of Palo Alto Medical Foundation a large, not-for-
profit integrated health-care provider located in Silicon Valley, in
partnership with Health 2.0.
May 3, 2012

5. Successful Aging – a Big Problem:
• Health care for seniors - fragmented services, high cost, and suboptimal
outcomes.
• Ignore importance of quality of life that significantly impacts health
• Over next 18 years over 10,000 Baby Boomers in the U.S. turn 65 daily
– In 1990, 1 in 8 residents of Santa Clara County was over age 60.
– By 2010, 1 in 6 residents of Santa Clara County was over age 60
– By 2030 1 in 4 residents of Santa Clara County will be over 60
• Majority of seniors wish to age independently; in homes and
communities.
• Array of challenges; complex health issues, potential for social isolation,
and difficulty accessing existing community resources
May 3, 2012

6. Impact of Baby Boomers:
May 3, 2012

7. The Problem to Solve:
Trapped in Suburbia!
Isolated and at Risk
May 3, 2012

8. linkAges™ - A Vision for Successful
Aging:
How Would We Know?
What Can We Do?
May 3, 2012

9. linkAges™ - A Vision for Successful
Aging:
• Shift from focus on responses to crises and
treating an acute health event
• Shift to systems that enable seniors to age
successfully in the community
– Enable preemptive action through signal detection
– Change the health behaviors of individuals
– Drive community support for individuals at home
May 3, 2012

10. PAMF linkAges™ - a
dynamic, integrated system
to support Successful Aging
Resource Matching
Signal Detection Senior Profile Find and connect with resources
Identify, mitigate and manage Capture my needs in the community that can help
risks to my physical and social preferences and manage risks to my physical and
health that could compromise context in order to social health so I can continue to
my ability to live safely in my personalize my aging live safely in my home
home in place experience
Microcommunities
Find and connect with other people in the
community with whom I can exchange
services and support that help me remain
independent in my home, stay socially-
engaged, and maintain a sense of
purpose and value as I age
May 3, 2012

11. linkAges™ - Systems Architecture
an Important Enabler:
Intelligent Engines EPIC EHR and PHR
Data Data
Interconnected System Components
Specifications for:
Systems interfacing
Security
Terminology
Data Models
Signal Source User Interface and System Access
PAMFSLIST TIMEBANKING
Resource Matching Social Support
May 3, 2012

12. linkAges™ Developer Challenge
Create Signal Detection Solution:
• Create solutions focused on “Signal Detection”
– Detection and use of signals of physical and social
health of our seniors
– Tracking and interpreting data that will forewarn
of impending events
• Potential to significantly improve health
outcomes and quality of life
• Implementable for seniors living in their day
to day world
May 3, 2012

13. linkAges™ Signal Detection Use
Case
• Mrs James is a 75 widow living alone in a 3 bedroom house in
Mountain View, CA
• In the last year she has become unsteady in her feet and has
fallen twice. From time to time she gets a little confused and
goes out to walk to the mall about 5 miles away
• Her daughter Jill, lives in Texas and is worried that her mother
is going to come to harm and no-one will be there to help
• Conceive of a system that could alert PAMF, Jill and others
that Mrs James has fallen or is wandering the neighborhood
• Better still conceive of system that will alert that Mrs James is
at risk of falling or wandering, allowing pre-emptive action
May 3, 2012

14. Signal Detection – Lateral Thinking
May 3, 2012

15. Kick-off Event – Example Solutions:
May 3, 2012

16. Submissions - Key Requirements:
• Fully functional working prototype of the
proposed solution
• Demonstrate the Submission's capabilities and
functionality
• Accompanied by supporting documentation
and a slide presentation describing the
submission
• Declare in writing any Pre-existing IP
May 3, 2012

17. IP and Sponsor License:
• PAMF wishes to collaborate with the winner and
encourage ongoing development and deployment of
the solution
• Entrants retain ownership and rights to Submission IP
• Entrants retain ownership and rights to pre-existing IP
• PAMF seeks licensed rights to use the IP and create
derivatives
• Entrant grants the right to use the Submission to
administer the Challenge, and for promotion
May 3, 2012

18. Evaluation Criteria:
Criteria Weight
Addresses a significant problem 30%
fundamental to senior health and well-
being
Potential to impact identified problem 25%
Implementability and fit with linkAges 15%
system design
Innovation and creativity 15%
Cost-effective, affordable, sustainable, & 15%
scalable
May 3, 2012

19. Evaluation Process:
• Judging Panel will review submissions
• Reserve right to short list a selected group of
entrants
• Short list entrants may be asked to present
solution
• Winner selected and announced
May 3, 2012

20. Awards:
• 3 Month Developer Challenge – Prototype Creation
– First Place: $5,000 + the chance to participate in the six-
month accelerator program
– Second Place: $3,000
– Third Place: $2,000
• 6 Month Accelerator – Solution Delivery
– Integrate and deliver solution within linkAges system
– Validate in “real-world” situation
– If successful, establish partnership agreement with PAMF
May 3, 2012

21. Timeline:
o 3 Month Developer Challenge April 30th
Kick-Off
o 3 Month Developer Challenge May 3rd
Briefing
o Developer Challenge Closes July 30th
o Developer Challenge Judging August 13th
o Winner Announced October 1st
o Winner Commences Accelerator October 1st
(6 month Program)
May 3, 2012

22. Who Should Participate:
The PAMF Innovation Center is looking for
expansive, outside-the-box thinking, so
this is a place for BOLD ideas.
Unprecedented opportunity for teams to
demonstrate solutions and work in
partnership with a nationally recognized health
care provider.
May 3, 2012

23. May 3, 2012

24. For More Information and
Registration:
http://innovation.pamf.org
http://www.health2challenge.org
Contact Jean-Luc Neptune:
jl@health2challenge.org
Follow us on Twitter:
@pamfinnovation and @paloaltomedical
#linkAges