Small Business Majority (SBM) is a national small business advocacy organization focused on issues that are often ignored by traditional small business organizations – most particularly healthcare reform. SBM was founded by John Arensmeyer, a successful Internet entrepreneur with 15 years experience founding and managing award-winning e-commerce businesses. He had prior experience as an attorney and as a political aide to the Mayor of Philadelphia and lawmakers on Capitol Hill. Herndon Alliance (HA) is a national coalition of the leading 100+ organizations advocating for quality, affordable healthcare. HA has substantial research and communications experience in healthcare reform and has trained a respected network of national and state healthcare reform advocates. HA’s Business Director, Terry Gardiner, successfully founded and ran a 1,100-employee seafood business, following 10-years in the Alaska House of Representatives where he served as Speaker. SBM and HA are working in partnership with Community Catalyst to develop tools, products and research that will be of assistance to states in their effort to engage, communicate and reach out to small business on their health care reform efforts.