Chances are, if you are reading this blog, you have heard some flavor of the “build vs. buy” question in the context of data warehousing. For example, here are two conflicting ways that I’ve personally heard this question posed:
“Do we need to buy [a data warehouse], or can we build it?”
“Are there any vendors we can buy this from, or will we have to build this?”
As you can imagine, both approaches resonate differently with different people, cultures, and strategies, and the same basic questions sound very different depending on who is asking it.