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Workplace
         Wellness

         Action items Public Health Needs to
         Know about the Business Workplace

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
•  Living beyond the project through coalition
            building
         •  Business relationships are essential for long-term
            sustainability
         •  Getting in the door is the crucial step
         •  Public health is the glue that keeps the coalition
            together




         What I’ll talk about
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
1.  Leverage your network
         2.  Build a coalition. Own it.
         3.  Bring in the Big Dogs
         4.  Understand small business
         5.  Elected officials are your allies (all of
             them)
         6.  Make PR work for you
         7.  Competitions will open doors
         8.  Find a connector
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
As marketers, the public health community is great at public
         health

         •  The	
  magic	
  is	
  in	
  coali.on	
  
            building,	
  crea.ng	
  cri.cal	
  mass	
  
         •  Who	
  are	
  your	
  friends?	
  
         •  What	
  do	
  you	
  have	
  in	
  common?	
  
         •  What	
  can	
  you	
  do	
  for	
  them?	
  
         •  What	
  can	
  they	
  do	
  for	
  you?	
  
         •  Formally	
  organize	
  
         •  Communicate	
  


         #1 Build and leverage
         PARTNERSHIPS
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
#2 BUILD A COALITION
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
FISHBOWL FOCUS GROUPS
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
•  Large businesses will add to your
            coalition.
         •  Expertise
         •  Funding
         •  Clout
         •  You just need one to prime the pump




         #3 BRING IN THE BIG DOGS
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
•  Meet them on their terms
         •  Internal audiences: managers & champions
         •  Start with outcomes, not process
            ü It is about COST
         •  Use intermediaries
         •  Think narratives. Tell stories



                           #4 UNDERSTAND
                           SMALL BUSINESS
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Health care costs remain at the top of the list
           of concerns executives have about their firms.

                          Top Tier Concerns Ranked By % Concern (8-10)


         The costs of health care
           coverage (1/2 Sample)


        Government policies and
                    regulations

         The impact of President
             Obama’s health care
         reform plan (1/2 Sample)

                Federal, state and
                      local taxes


                                                                                                                Slide 15

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
And, health care concerns have steadily
             increased since our first survey in December.
                                                                     December          January           January
          % Concerned (8-10)
                                                                       2008             2010              2011

          The costs of health care coverage (1/2 sample)                64%              68%               71%
          Government policies and regulations                            n/a             57%               61%
          Federal, state and local taxes                                55%              64%               56%
          The financial stability of key customers                      41%              29%               25%
          The availability of capital and credit                        23%              32%               25%
          Increased competition from foreign sources                    18%              27%               20%

          Lack of qualified workers (1/2 sample)                        17%              14%               18%

          The financial stability of vendors                            17%              20%               15%
          Costs of employee salaries and benefits, not
          including health insurance
                                                                        18%              16%               15%

         Small Business is Ready
          The ability to attract and retain qualified
          workers (1/2 sample)
                                                                        22%              19%               14%
                                                                                                                 Slide 17

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Health care is the most important factor when it
               comes recruiting new employees.
              “Please tell me how important that particular factor is to your firm in attracting
           workers, using a one to ten scale where one means that factor is NOT IMPORTANT
                     AT ALL and where ten means that factor is VERY IMPORTANT.”

                                                                       % Important In Recruiting New
               Top Recruitment Factors Ranked By                                Employees
                % Important (8-10)
                                                                       2009          2010            2011


              Affordable Health Care                                   39%           39%            45%

              Competitive Benefits Package                             35%           32%            31%

              Salary and Wage Expectations                             43%           38%            29%

              Flexible Work Schedules                                  32%           30%            20%

                                                                                                              Slide 19

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
And, the percentage of firms taking a more
               active role in employee health and other
             initiatives is unchanged from two years ago.
                 “Are you taking a more active role in the health of your employees by offering
                                    wellness programs or other initiatives?”




                                                                                                                Slide 23

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Bit


Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
•  They are NOT just about
            funding
         •  Wellness is not partisan
         •  They are a nexus to all other
            groups in the ecosystem
         •  They care about policy, but
            health care is radioactive
         •  Think of their self interest
         •  They are not JUST about
            funding



       # 5 Befriend Elected Officials
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
•  Talk to reporters yourself. Find the right person
            and call her/him?
         •  Boil your message to one line (the elevator pitch)
                         •  VALUE/FACT/ACTION
         •  Narrative: Have a story to tell that includes a
            real-world example
         •  Sell it on their terms



         #6. PR IS NOT RADIOACTIVE
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
VISUALS	
                       Immediacy	
                    DEPTH	
                       AUDIENCE	
  
                                                                                                     DIRECT	
  
        Colorful	
  plant	
             Your	
  voice	
                Colorful	
  plant	
  
                                                                                                     “Re-­‐purpose”	
  
        Well-­‐spoken	
                 Well-­‐spoken	
                Well-­‐spoken	
  
        interviewees	
                  interviewees	
                 interviewees	
  

        Easily	
                        Easily	
                       Easily	
  
        understood	
                    understood	
                   understood	
  
        stats	
                         stats	
                        stats	
  



Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
#8 FIND A CONNECTOR
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
In	
  2012	
  we	
  will	
  be	
  conducLng	
  a	
  naLonwide	
  survey	
  
            research	
  project	
  that	
  probes	
  the	
  aPtudes	
  of	
  business	
  
                      decision-­‐makers	
  about	
  worksite	
  wellness.	
  




                                	
  Find	
  out	
  more	
  at:	
  www.statesofwellness.com	
  

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Data
                               Coalition
                                                         Media
                                                         Exposure
                                                                                  Sustainable
                                                                                  Coalition



Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
Contact Us:
         The Alliance for a Healthier Minnesota
         800 Nicollet Mall
         Suite 2690
         Minneapolis, MN 55402
         www.healthiermn.com




         Tom Mason
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

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2011 making it better conference

  • 1. Workplace Wellness Action items Public Health Needs to Know about the Business Workplace Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 2. •  Living beyond the project through coalition building •  Business relationships are essential for long-term sustainability •  Getting in the door is the crucial step •  Public health is the glue that keeps the coalition together What I’ll talk about Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 3. 1.  Leverage your network 2.  Build a coalition. Own it. 3.  Bring in the Big Dogs 4.  Understand small business 5.  Elected officials are your allies (all of them) 6.  Make PR work for you 7.  Competitions will open doors 8.  Find a connector Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 4. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 5. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 6. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 7. As marketers, the public health community is great at public health •  The  magic  is  in  coali.on   building,  crea.ng  cri.cal  mass   •  Who  are  your  friends?   •  What  do  you  have  in  common?   •  What  can  you  do  for  them?   •  What  can  they  do  for  you?   •  Formally  organize   •  Communicate   #1 Build and leverage PARTNERSHIPS Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 8. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 9. #2 BUILD A COALITION Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 10. FISHBOWL FOCUS GROUPS Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 11. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 12. •  Large businesses will add to your coalition. •  Expertise •  Funding •  Clout •  You just need one to prime the pump #3 BRING IN THE BIG DOGS Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 13. •  Meet them on their terms •  Internal audiences: managers & champions •  Start with outcomes, not process ü It is about COST •  Use intermediaries •  Think narratives. Tell stories #4 UNDERSTAND SMALL BUSINESS Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 14. Health care costs remain at the top of the list of concerns executives have about their firms. Top Tier Concerns Ranked By % Concern (8-10) The costs of health care coverage (1/2 Sample) Government policies and regulations The impact of President Obama’s health care reform plan (1/2 Sample) Federal, state and local taxes Slide 15 Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 15. And, health care concerns have steadily increased since our first survey in December. December January January % Concerned (8-10) 2008 2010 2011 The costs of health care coverage (1/2 sample) 64% 68% 71% Government policies and regulations n/a 57% 61% Federal, state and local taxes 55% 64% 56% The financial stability of key customers 41% 29% 25% The availability of capital and credit 23% 32% 25% Increased competition from foreign sources 18% 27% 20% Lack of qualified workers (1/2 sample) 17% 14% 18% The financial stability of vendors 17% 20% 15% Costs of employee salaries and benefits, not including health insurance 18% 16% 15% Small Business is Ready The ability to attract and retain qualified workers (1/2 sample) 22% 19% 14% Slide 17 Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 16. Health care is the most important factor when it comes recruiting new employees. “Please tell me how important that particular factor is to your firm in attracting workers, using a one to ten scale where one means that factor is NOT IMPORTANT AT ALL and where ten means that factor is VERY IMPORTANT.” % Important In Recruiting New Top Recruitment Factors Ranked By Employees % Important (8-10) 2009 2010 2011 Affordable Health Care 39% 39% 45% Competitive Benefits Package 35% 32% 31% Salary and Wage Expectations 43% 38% 29% Flexible Work Schedules 32% 30% 20% Slide 19 Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 17. And, the percentage of firms taking a more active role in employee health and other initiatives is unchanged from two years ago. “Are you taking a more active role in the health of your employees by offering wellness programs or other initiatives?” Slide 23 Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 18. Bit Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 19. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 20. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 21.
  • 22. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 23. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 24. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 25. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 26.
  • 27.
  • 28. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 29. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 30. •  They are NOT just about funding •  Wellness is not partisan •  They are a nexus to all other groups in the ecosystem •  They care about policy, but health care is radioactive •  Think of their self interest •  They are not JUST about funding # 5 Befriend Elected Officials Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 31. •  Talk to reporters yourself. Find the right person and call her/him? •  Boil your message to one line (the elevator pitch) •  VALUE/FACT/ACTION •  Narrative: Have a story to tell that includes a real-world example •  Sell it on their terms #6. PR IS NOT RADIOACTIVE Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 32. VISUALS   Immediacy   DEPTH   AUDIENCE   DIRECT   Colorful  plant   Your  voice   Colorful  plant   “Re-­‐purpose”   Well-­‐spoken   Well-­‐spoken   Well-­‐spoken   interviewees   interviewees   interviewees   Easily   Easily   Easily   understood   understood   understood   stats   stats   stats   Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 33. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 34. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 35. #8 FIND A CONNECTOR Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 36. In  2012  we  will  be  conducLng  a  naLonwide  survey   research  project  that  probes  the  aPtudes  of  business   decision-­‐makers  about  worksite  wellness.    Find  out  more  at:  www.statesofwellness.com   Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 37. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 38. Data Coalition Media Exposure Sustainable Coalition Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  • 39. Contact Us: The Alliance for a Healthier Minnesota 800 Nicollet Mall Suite 2690 Minneapolis, MN 55402 www.healthiermn.com Tom Mason Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.