1. Bridging The Gap With Storytelling
You’re on the Wellness Leadership journey. You are building
your business, you want to increase your clientele. But there
is a gap between you and your prospective clients: they do not
yet know you, like you or trust you.
That’s a big gap - how do you cross it? How do you earn their
trust?
We are moving into times where people are sick and tired of being sold to. Our world seems
to be made up of people shouting at us and trying to sell us things wherever we turn. It
seems that no forum is safe from pushy people selling us things. So how do you cut through
the noise, the apathy, the cynicism that people are saturated with? How do you tell people
what you have to offer them without selling to them? How do you create authentic, trust-
worthy connections with people so that you can help them? People want to trust, they need
to feel connected; they need help. They are just more cautious about where they put their
trust, and rightly so. You feel the same too, don’t you?
So, you need to get your prospective clients to trust you. How do you stand out, how do you
differentiate yourself? How do you earn their trust?
Here’s how. You tell stories.
Unlike other forms of receiving information and communication, story-telling is the ONLY
way to activate the specific part of the brain so that a listener turns the story of the story-
teller into their own idea and experience.

2. This is really important. our brains are wired to understand the world and ourselves through
story. We are not wired to absorb information through instruction, preaching or advertising.
Think for a moment about your favourite teacher. They shared something of themselves
with you; they would wrap their message in a story – and you got the feeling that they had
been where you are now. What about The Bible, The Mahabharata, The Bhagavad Gita? All
stories. Stories engage us, we are interested, we feel connected, both to the story and to
the story-teller. All of a sudden, we don’t feel like we’re alone in our experience of life, in our
suffering. And, depending upon the story, we may feel hopeful, inspired and motivated to
change our lives for the better.
When you are crafting a story for your audience, your story must be able to:
 Relate
 Remind
 Respond
Relate
People need to be able to relate to your story. If they can’t see themselves in your story, it
will pass them by. Before you tell your story, it is important to consider your audience. This
is true for any story that you tell: would you tell your mother the same story you were told at
the pub yesterday afternoon by the barman? Possibly, but possibly not. You would definitely
have to weigh it up. Ask yourself who your audience is, what their struggles and aspirations
are and then build your story with them in mind. Your story should be authentic, true and
meaningful.
Remind
Your audience begins to trust you when your story reminds them of their own struggle,
especially if it is something they are struggling with right now. Think of your favourite
movies: you like them because you can relate to something or someone in the story and
it reminds you of something in your own life. What is a movie but a visual story? The same
goes with the story you are telling.
Respond

3. Your story must be compelling enough for your audience to respond by taking action.
Without action, nothing is possible for them, only more of the same suffering. the best way
to create a response in your audience is to follow on from your story with some immediate
tips to help people improve their current situation. This is where your story starts to blend
with your solution and offers your audience a way forward.
So now you’ve shared your story and your audience is starting to trust you. They are
starting to relate to you, your story reminded them of their specific problem, and they
have responded by wanting to take action to change their situation. Your audience is ready
to go on the Wellness Journey with you. How wonderful – now you are in a position to help
them, which is what you want and they need!
What story will you tell?

4. About Andy
“Over the past 15 years I’ve sought to find the key ingredients in running a Heart based
practice. After treating over 2500 patients and coaching over 300 practitioners I’ve
developed a proven system that has worked wonders for my clients and will make your job
as a Heart Based Practitioner so much easier”
Andy Ramsay - Founder of Wellness Leadership Academy
What’s Andy’s Story?
“My journey started as a Massage Therapist and Acupuncturist. I wanted to make a
difference and help people rediscover their wellbeing and their inner peace. The world was
so stressful and I felt like I had so many tools and techniques that could help people feel just
that little bit better. I got great results and my clients got better over and over again, but I
realised something was missing. I was helping them get to a certain level of healing and
then leaving them to fend for themselves. How could I expect them to become Optimally
Well and Self Empowered if I knew how difficult that was for myself ongoing? So I changed
things, I became more of a mentor, a guide, leading them first by living as an example, and
then offering them solutions rather than just healing modalities.

5. I basically gave them everything I knew would help them and that took the form of Energetic
training like Qigong, Meditation, Acupressure workshops, Life Coaching and more. I realised
that by becoming a wellness “Educator’ my clients become more Self Empowered and took
more responsibility for their health and wellbeing, and the results were amazing. People
were less reliant on me and more connected to themselves! And thus the path of Wellness
Leadership opened up to me and the true potential of every Wellness Practitioner was
evident – I started sharing my ideas with Practitioners all over the world and very quickly
had a big list of fellow practitioners wanting to work with me and discover the secrets of
Wellness Leadership.
“Andy is unlike other business coaches I’ve experienced (who actually feel really cheesy to
me). Andy understands practitioners in a much deeper and more authentic way„ he truly
offers the heart of practice.”
Jason Eldridge - Founder of Naturopathic Care
“Andy is a very kind, aligned person with great insight into both health practices as well as
the evolving nature of business. He has great insight and has obviously done his research
on what opportunities are now available and can really help health practitioners be in
alignment with what they truly desire.”
Dr Zoe Wells - Founder of Dr Zoe Wellness Clinic

6. Contact Us: You can contact us anytime and we’ll get back to you within 24-48 hours.
 Phone: (61) 3 90056883 (Australia) for international calls please dial (61)
 Email: andy@wellnessleadershipacademy.com