1. Social Local Mobile
Zach West, Manager, Social Media, Walgreens
@ZachDWest; @Walgreens
Event hashtag #MobiU2012
Presented by the Heartland Mobile Council

2. #MobiU2012, @ZachDWest @Walgreens
Game Plan
• The changing world of “Convenience”
• The role of Social, Local, and Mobile
• What has Walgreens been doing in these spaces
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3. #MobiU2012, @ZachDWest @Walgreens
Convenience is Evolving
Before After
•Down the Street •At your Desk
•In the Store •In your News Feed
•In the Phone Book •In your Pocket
•On a website •On your Touch Screen
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4. #MobiU2012, @ZachDWest @Walgreens
Convenience is Personal
Stories Matter
• Every user is unique
• Relevance trumps Reach
User First
• The user is the constant
• The marketing channel changes
Source: Google
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http://services.google.com/fh/files/misc/multi-screen_infographic.pdf

5. #MobiU2012, @ZachDWest @Walgreens
Social
• Data powers personal experiences
• Making a great museum exhibit is great, but what if the
museum was all about you?
• What if you wanted your photo to tell the whole story?
• One Customer, One Social Identity
• Amplify across friend networks, not ad networks
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6. #MobiU2012, @ZachDWest @Walgreens
Mobile
• Your Phone Can….
• Take Pictures
• Determine your Location
• Keep your Calendar
• Browse/Connect to the Internet
• Play your Music
• Make Phone Calls
• Etc.
• Did we mention apps…
• Apps allow companies to create custom experiences, leveraging the phones native
abilities.
• Convenience of your pocket with the power of a computer
• Deal Companies can instantly show you offers near by
• Photo Editors can filter and edit pictures, then share them with friends
• Social Networks can keep you plugged in anywhere
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7. #MobiU2012, @ZachDWest @Walgreens
Location
• History of Location
• The first every map is about 8,000 years old
• Zip Codes have been around since 1963
• First GPS Satellite was launched in 1978
• Current State of Location
• Your phone can pinpoint your location
• Tell your friends where you are right now
• Report on where you are for future visitors
• Get directions to just about anywhere
• Alerts can be trigger based on where you are
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8. #MobiU2012, @ZachDWest @Walgreens
Social Local Mobile
@Walgreens
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9. #MobiU2012, @ZachDWest @Walgreens
Walgreens Mobile App
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10. #MobiU2012, @ZachDWest @Walgreens
Making Flu Social with a Good Cause
194,000 check-ins shared with 10MM friends
Walgreens 2011 Flu share of voice from 52% to 75%, CVS 28% to 25%
Video: http://bit.ly/HuPw62

11. #MobiU2012, @ZachDWest @Walgreens
Mobile Coupons and Foursquare
• November 2011- Walgreens launches in app mobile
coupons
• March 2012 - Foursquare launches in app mobile
coupons with Walgreens
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12. #MobiU2012, @ZachDWest @Walgreens
PrintWorthy
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13. #MobiU2012, @ZachDWest @Walgreens
Closing Thoughts
• A Strategy for “What’s Next”
• Data driven, personal experiences
• Utility that’s worth talking about
• What’s on my radar
• The Affiliate Marketing Channel’s transition to mobile
• APIs as Business Models
• The End of the App and the Dawn of the Enterprise

14. #MobiU2012, @ZachDWest @Walgreens
Thanks for Listening
@ZachDWest