This session is a mix between Interaction designers and Corporate leaders, includes: Branding and Color psychology.

1. Prepared and presented by:
Assmaa Khaled
Heba T’Allah Waleed
MSTC 1
Branding
&
Color Psychology
Session Five

2. MSTC 2
AGENDA:
• Branding.
• Fonts.
• What is color?
• Types of colors.
• The meaning of the colors.
• How to define your brand?
• Objectives that a good brand will achieve.

3. MSTC 3
“
”

4. MSTC 4

5. MSTC 5
Fonts

6. What ?
MSTC 6

7. MSTC 7

8. MSTC 8

9. MSTC 9

10. MSTC 10
+ =

11. MSTC 11
+ =

12. MSTC 12
TYPES OF
COLORS
COOLWARM

13. MSTC 13
WARM
RED YELLOW
ORANGE

14. MSTC 14
COOL
BLUE PURPLE
GREEN

15. MSTC 15
Colors
meaning

16. “ Colors follow
the changes of the emotions.”
- Pablo Picasso
MSTC 16

17. RED
• Energy
• Passion
• Anger
MSTC 17

18. Green
• Nature
• Peaceful
• Possessiveness
MSTC 18

19. Blue
• Trust
• Peace
• Loyalty
• Frigidity
MSTC 19

20. Cyan
• Communication
• Clarity of mind
• Impractical
MSTC 20

21. Magenta
• Universal harmony
• Emotional balance
• Encouraging
MSTC 21

22. Yellow
• Optimistic
• Impatience
• Jealous
MSTC 22

23. Black
• Secretive
• Mystery
• Elegance
MSTC 23

24. White
• Pure
• Perfection
• Innocence
MSTC 24

25. MSTC 25
Silver
• Emotional
• Sensitive
• Fluid
MSTC 25

26. GOLD
• Success
• Quality
• Prestige
MSTC 26

27. Colors
MSTC 33

28. MSTC 34
How to define your brand?

29. 1. Products and Services
MSTC 35

30. 2. Define Your…
MSTC 36
Mission
Core
Value Vision

31. MSTC 37

32. 3. Company Specialization
MSTC 38

33. 4. Who is your..
MSTC 39

34. MSTC 40

35. 5. Slogan
MSTC 41

36. 6. Personality for your company
MSTC 42

37. Objectives
a good
brand will achieve
MSTC 43

38. MSTC 44
1. Delivers the message clearly

39. MSTC 45

40. 2. Confirms your credibility
MSTC 46

41. MSTC 47
3. Connect Emotionally

42. MSTC 48

43. MSTC 49
4. Motivates the buyer

44. MSTC 505. User loyalty

45. MSTC 51
SUMMARY

46. MSTC 52
QUESTIONS

47. MSTC 53
THANK
YOU

48. MSTC 54
Contacts
www.facebook.com/heba.t.waleed
Assmaa-Khaled-FCI@hotmail.com
Heba T’Allah Waleed
Hebatallahwaleed@outlook.com
Assmaa Khaled
Assmaa Khaled

49. MSTC 55
MSTC Contacts
facebook.com/CairoTC
facebook.com/groups/MSTCCU15Family/
twitter.com/MSTCCU
Instagram.com/MSTCCU