The Community And The Corporation

The Community and the Corporation The Community and the Corporation Professor Hector R Rodriguez School of Business Mount Ida College Business, Society & Environment

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Course Map – Topics Covered in Course

[object Object],[object Object],[object Object],[object Object],Learning Objectives

[object Object],[object Object],[object Object],[object Object],Business – Community Relationship

What They Want From Each Other This defines the community and its interdependency with business… let’s now discuss why is it in the interest of business to respond to community problems and needs.

[object Object],[object Object],[object Object],Learning Objectives

[object Object],Why Respond to Community Problems and Needs ,[object Object],[object Object],[object Object],Driver – Environment; Impacts – Costs, Public Relations

[object Object],[object Object],[object Object],Driver – Education; Impacts – Economic Growth (private and public?) Why Respond to Community Problems and Needs

[object Object],[object Object],[object Object],Driver - Product Safety; Impacts – Growth, Public Health Why Respond to Community Problems and Needs

[object Object],[object Object],[object Object],Driver - Economic Development; Impacts – Public Relations Why Respond to Community Problems and Needs

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Business Case for Community Involvement PETA: A Case Study

[object Object],[object Object],[object Object],[object Object],Learning Objectives We must first know what’s key to the community…

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Must Know What’s Key to the Community

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Corporate Involvement in the Community

[object Object],[object Object],[object Object],Micro-Credit: A New Model of Economic Development

[object Object],[object Object],Micro-Credit: A New Model of Economic Development

[object Object],[object Object],[object Object],[object Object],[object Object],Crime Abatement

[object Object],[object Object],[object Object],[object Object],Welfare to Work

[object Object],[object Object],[object Object],Aid to Minority Enterprises

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Disaster, Terrorism and War Relief

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step One: The Vision Source: Managing a Company in an Activist World by Edmund M. Burke

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why We Need a Social Vision Source: Managing a Company in an Activist World by Edmund M. Burke

Johnson and Johnson’s Credo One Minute Video…

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 2: Adapting and Implementing the Vision

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The DAD Strategy Communities do not accept that approach…

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Better Use the CACDIC Strategy

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Summary

The Community And The Corporation

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The Community And The Corporation