1. Extended step
Advert one: Lynx Body Spray
1. What features does this advert contain?
1.31mins long
Music and sound advert- background music/ halo music
Repetition of angles falling
Speech- about what the product is
Demonstrative action; man using the product and showing after effects
2. What type of advert is this?
Demonstrative advertisement- the actor shows the product being used and shows how, and why to
use it, it even shows the after benefit affects.
3. Who is the target audience for this product?
Men aged 20+
4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other
elements)
Product makes you more attractive by smelling nice, the advert shows angles falling from the sky.
Making more ladies come for him a range of shots. Uses a well built attractive male as the main
character who is topless this is used as a flaunt. The music used is a voice over of girls saying “Sexy”
is a seductive voice as they flock towards him.
5. What social groups are represented in the advert and how are they represented? (age,
gender, ethnicity and social class)
Male: about lat teens early 20’s, range of social class and a range of ethnicities were shown such as
white, Asian and black with the angles. A male model was used attractive, topless, well built and this
emphasises the tag line and symbolises the spray, angles, wings, halo and it also symbolises beauty.
6. What mode of address is used? (tone- funny, formal, informal) and why do you think this is
the case?
Informal; music was more on the seductive side with the flaunting and flocking from the angles, this
is so the viewers and audiences attention gets gripped.

2. Advert two: Injury lawyers
1. What features does this advert contain?
45 seconds advert
Repetition- “lawyers/ lights”
Speech- spoken sales pitch/ real time
Dramatic action- flashing lights
Sound/ symbolism- when the lights come on it symbolises the good, brighter and
lighter side.
2. What type of advert is this?
Spoken sales pitch- star appeal to pursued a ‘want’
3. Who is the target audience for this product?
Injured people or people who have suffered an accident, 25+ both genders.
4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other
elements)
The lights are used as symbols to ‘enlighten’ yourself from the accident. Star appeal from the
Bill and coronation street-seams to get more attention- sound is only speech and demands
the viewer to listen and watch.
5. What social groups are represented in the advert and how are they represented? (age,
gender, ethnicity and social class)
One character is the star appeal from the bill and coronation street; male/ high-class/ suited/
professionally dressed and well presented
6. What mode of address is used? (tone- funny, formal, informal) and why do you think this is
the case?
Formal and quite serious; this works well because the company is dealing with hurt and injured
people which is a serious matter therefore funny and humorous atmosphere is not ideal, a strong
clear male voice is used which makes the atmosphere ore professional.