1. In depth analysis
Advert- simply unstoppable- yes remix
Running time-1.33mins
Product- Locozade sport
Year- 2011
1. What features does this advert contain?
Features:
 Repetition of music/ song/ dance and sport
 Dramatic- action/ flashing lights used as symbols and power shown within the voice, or talent.
 Music and sound- dancing/ singing/ rapping/ sport- whole advert was based around the talent
and sound.
2. What type of advert is this?
This advert is a song and dance performance this is because the whole adverts main focus is the sound,
music and based around the talent of the actors.
3. Who is the target audience for this product?
The target audience for this product is sport athletics, aged at 13+ of both genders.
4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other
elements)
The image of the product is seen to make you very energetic, fast, and give you high quality
performance, its suppose to make you successful, strong and make you reach to the best of you ability.
Range of shots were used, they used a close up to show the drink at the end, and extreme close ups to
show the power in the eyes and props they used. They used dramatic slow effects twice to emphasize
the point that the drink brings you professionalism it makes you stronger and gives you the ability to
carry on at a higher performance. The star appeal within this advert is Travis, Tinie Tempha and Taylor
Swift, non- diegatic sound was; mega bass music, but diagtic sound with the advert was the sounds of
Travis hitting the drums and the voice of Tinie Tempha.
5. What social groups are represented in the advert and how are they represented? (age, gender,
ethnicity, social class)
They were represented as late teens, two male and one female, a mix between black and white
students, with a dream, they were aged between 19-20 years old.
6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the
case?

2. This advert was an informal approach because of the star appeal being themselves and not playing a
role, this enables the audience to look up to the star appeal as role models and relate to the realism of
the advert.

3. Advert- nudest camp
Running time-30 seconds
Product- red bull
Year- 2009
1. What features does this advert contain?
 Symbolic of the drink gives you wings as the wings are floating in the sky.
 Speech- a lot of talking within characters conversation.
 The whole advert is animated.
2. What type of advert is this?
This advert is demonstrational and testimonial because it shows the actor drinking the drink and what
the after effects. It’s shown how, where and why to drink it within the advert.
3. Who is the target audience for this product?
This drink is targeted to over 18 year olds. This is represented in the advert because where they are
drinking the drink by the pool side there is a sign saying over 18’s only, and the kids are in the pool on
the other side playing while the adults are drinking Red Bull.
4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other
elements)
The whole advert is animated, Red Bull is stated to ‘Give you wings’ it allows you to attract the opposite
sex, makes you more attractive. A range of shows were used but mainly medium and long shots to show
the pool side and how many people were drinking the drink. Close ups were shown while focusing on
the wings growing on the actors back while flying off and of the drink. They were playing ‘Get to know
you’ song in the background as non diagtic sound. The diagtic sound was the speech within the actors
conversation.
5. What social groups are represented in the advert and how are they represented? (age, gender,
ethnicity, social class)
Age- 18 years and over.
Gender- both
Ethnicity- cartooned characters but they were all white
Social class- adults just resting and relaxing by the pool side.
6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the
case?
Informal- animated commercial.

4. Advert- Release the beast
Running time-1.00min
Product- Monster energy drink
Year- 2010
1. What features does this advert contain?
 Dramtic action- car racing
 Music and sound- dance and song.
2. What type of advert is this?
Dramatized- car race.
3. Who is the target audience for this product?
Teenagers about 17+ male only.
4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other
elements)
Product is seen to make you faster, attractive and cooler, a range of shots were used and angles were
used to show the race. Slow motion was used for dramatic effects of the drift of the car, music of fast
and furious- Tokyo Drift in the background as non diegatic sound.
5. What social groups are represented in the advert and how are they represented? (age, gender,
ethnicity, social class)
Age- 17+
Gender- male only
Ethnicity mixed- white, black and Asian were all represented.
Social class- low/ students.
6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the
case?
Informal- actors and target audience relate to it better.

5. Advert- drink up, make the difference
Running time-1.08 mins
Product- Powerade
Year- 2011
1. What features does this advert contain?
 Repetition – goals and victory
 Demonstrative- shows working drink vs water
 Music and sound- background.
2. What type of advert is this?
Demonstrative- Rooney vs. Rooney- water and Powerade.
3. Who is the target audience for this product?
Teenagers and athletics, male only was shown.
4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other
elements)
Product enables speed, victory, and success with power and strength. Ranges of shots were used and
star appeal Wayne Rooney football was the only character within the advert that played a double role.
5. What social groups are represented in the advert and how are they represented? (age, gender,
ethnicity, social class)
Age- 20+
Gender- male only
Ethnicity- only white was represented.
Social class- high class professional athlete.
6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the
case?
Informal this makes it more replaceable for the audience and viewers.

6. Advert-
Running time-1.37mins
Product- Relentless
Year- 2011
1. What features does this advert contain?
 Music and sound- dance of guitar and boxing with music
 Speech; spoken sales pitch
2. What type of advert is this?
Spoken sales pitch and testimonial because the main male character uses it and the avert shows and
tells us the difference
3. Who is the target audience for this product?
Aged 18+, both genders.
4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other
elements)
Product is something that improves you, makes you stronger, and more cool. It makes men attractive
and women glow. A range of shots are shown to represent and capture the power and attention, sound
is bass in the background and this symbolizes the power,. Mise- en sence is used as it would be in reality.
5. What social groups are represented in the advert and how are they represented? (age, gender,
ethnicity, social class)
Age- 17+/ for both genders/ students as it represents.
6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the
case?
Informal makes the advert realistic and relatable for audience.

7. Advert- do the drew
Running time-1.03mins
Product- Mountin drew
Year- 2010
1. What features does this advert contain?
 Dramatic action- karate and this represents the symbolic speed.
2. What type of advert is this?
Testimonial- he uses the drink and gains speed.
Demonstration- speed is gained and this is after he drinks the drink.
3. Who is the target audience for this product?
Aged at 17+, only for males and only males were focused within the advert.
4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other
elements)
Product makes you more fast and comfortable with power, range of shots are used to keep viewers
attention on the advert, mise- en sence is used to keep the actors as role models, and they all wear the
same costume to symbolize they are all equal the non diagtic sound- up beat fast music.
5. What social groups are represented in the advert and how are they represented? (age, gender,
ethnicity, social class)
As represented- aged- 17+, male only, mixed ethnicity, black, Indian and white were all shown, social
class is low because they are all students.
6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the
case?
Informal- because it was funny and humorous- it allows the advert to be more relatable.

8. Advert- Nourish it
Running time-1.05mins
Product- Nourishment
Year- 2010
1. What features does this advert contain?
Demonstrative action- shows a man drinking the drink then improves, makes him stronger and more
confident.
2. What type of advert is this?
Demonstrative action- shows and symbolizes the speed and power he gains after drinking the product.
3. Who is the target audience for this product?
Age- 13+
Gender- male
Students- school/collage
4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other
elements)
The product improves the speech and power of the man, a range of camera shots including close ups of
feet showing the speed, mise-en-sence were not really thought of because they wore normal clothes as
teens, there was only non diagtic sound represented within the advert of music background- this was
again upbeat and fast.
5. What social groups are represented in the advert and how are they represented? (age, gender,
ethnicity, social class)
Represented as; ages 13+, males only, mixed ethnicity and social class would be low again because they
are students.
6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the
case?
Informal- just as students are which makes it realistic.

9. Advert- Drink it
Running time-0.55 seconds
Product- Gaterade drink
Year- 2011
1. What features does this advert contain?
 Symbolic of the drink making the drinker cool and gives them the ability of speed.
2. What type of advert is this?
Drink is making you cool and fast in speed; dramatization of climbing the house.
3. Who is the target audience for this product?
Age- 18+
Gender- male
4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other
elements)
Drink is seen to make you fast and cool, while the man in the avert socializes with others, it makes you
fit in like you never did. A range of shots were used and extreme close up of the eye is used to show
power and strength, this put the advert to a more serious aside, background music is Boom Boom bass
by the Black Eyed Peas this is the non diagtic sound, diagtic sound is not used.
5. What social groups are represented in the advert and how are they represented? (age, gender,
ethnicity, social class)
As represented- age- 18+, males only mixed ethnicity but showed black, white and Chinese, social class
again was low because they were students.
6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the
case?
Informal- more realistic and relatable.

10. Information gathered from in-depth analysis
1. Features-
sound and dance
symbolism
drama
demonstrative
2. speed and power
3. age- teenagers-13-20years
4. speed and power
5. age- 15-20years
gender- mixed
ethnicity- mixed
social class- low- students/ high- athletes.
6. Informal because it makes the advert more relatable and realistic.