8 things learned podcasting

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8 Things I Learned from 8 Years in Podcasting, given at #EmMeCon Seattle, June 5, 2013. This 30-minute mini-keynote was designed to inform and inspire others to make a difference around their passion through the medium of podcasting

Technology News & Politics

8 THINGS
I learned from 8 years of podcasting
Heidi Miller - @heidimiller - www.heidi-miller.com
Holy cow!
My listeners
are smarter
than I am!
Wednesday, June 5, 13

What do
you want
to walk
away with?
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

What is a
podcast?
Series of digital media files
(audio or video) released
episodically delivered via
feed/RSS
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

What is a
podcast?
Series of digital media files
(audio or video) released
episodically delivered via
feed/RSS
You mean I don’t need an
iPod or iPhone to listen?
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

Listener analytics
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

1. People trust
someone they know
::slurp::
That swish was
me drinking my
morning coffee.
Tully’s half-caf
latte with whip
and cinnamon
dusting. What
do you drink in
the AM?
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

3. Doing
something
once is easy
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

3. Doing
something
once is easy
Doing something 300 times
is hard!
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

3. Doing
something
once is easy
Doing something 300 times
is hard!
• Set a schedule
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

3. Doing
something
once is easy
Doing something 300 times
is hard!
• Set a schedule
• Get a cohost
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

3. Doing
something
once is easy
Doing something 300 times
is hard!
• Set a schedule
• Get a cohost
• Measure success
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

4. Yes, you really can
talk about ___ for years
Did you hear about the new
widget on the podcast?
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

4. Yes, you really can
talk about ___ for years
Did you hear about the new
widget on the podcast?
I’ve been listening for two
years, and I’ve never heard you
talk about ....
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

5. People really love to
tell you what they think
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

5. People really love to
tell you what they think
You really missed
the mark on your
last show. I’m a
molecular biologist,,
and...
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

6. There is
plenty of
love
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

6. There is
plenty of
love
• There is probably already a
podcast covering your topic
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

6. There is
plenty of
love
• There is probably already a
podcast covering your topic
• Research existing podcasts for
content, voice and audience
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

6. There is
plenty of
love
• There is probably already a
podcast covering your topic
• Research existing podcasts for
content, voice and audience
• Leverage existing podcasts
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

7. There are things in life
more valuable than money
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

7. There are things in life
more valuable than money
Credibility
Niche following
Loyalty
Trust
Engagement
Focus
groups
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

8. You can make a
difference
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

QUESTIONS?
Heidi Miller - @heidimiller - www.heidi-miller.com
Wednesday, June 5, 13

QUESTIONS?
Heidi Miller - @heidimiller - www.heidi-miller.com
www.heidi-miller.com/
podcasting.html
Wednesday, June 5, 13

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8 things learned podcasting

1. 8 THINGS I learned from 8 years of podcasting Heidi Miller - @heidimiller - www.heidi-miller.com Holy cow! My listeners are smarter than I am! Wednesday, June 5, 13

2. What do you want to walk away with? Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

3. What do you want to walk away with? Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

4. What is a podcast? Series of digital media files (audio or video) released episodically delivered via feed/RSS Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

5. What is a podcast? Series of digital media files (audio or video) released episodically delivered via feed/RSS You mean I don’t need an iPod or iPhone to listen? Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

6. Listener analytics Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

7. Listener analytics Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

8. 1. People trust someone they know ::slurp:: That swish was me drinking my morning coffee. Tully’s half-caf latte with whip and cinnamon dusting. What do you drink in the AM? Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

9. Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

10. Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

11. 2. Know thyself (and thy brand) • Just be yourself • Know your brand voice • Build intimacy • Build a niche audience Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

12. 2. Know thyself (and thy brand) • Just be yourself • Know your brand voice • Build intimacy • Build a niche audience My awesome brand is:- Educational - Lighthearted - Listener-driven Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

13. 3. Doing something once is easy Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

14. 3. Doing something once is easy Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

15. 3. Doing something once is easy Doing something 300 times is hard! Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

16. 3. Doing something once is easy Doing something 300 times is hard! • Set a schedule Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

17. 3. Doing something once is easy Doing something 300 times is hard! • Set a schedule • Get a cohost Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

18. 3. Doing something once is easy Doing something 300 times is hard! • Set a schedule • Get a cohost • Measure success Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

19. 4. Yes, you really can talk about ___ for years Did you hear about the new widget on the podcast? Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

20. 4. Yes, you really can talk about ___ for years Did you hear about the new widget on the podcast? I’ve been listening for two years, and I’ve never heard you talk about .... Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

21. 5. People really love to tell you what they think Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

22. 5. People really love to tell you what they think You really missed the mark on your last show. I’m a molecular biologist,, and... Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

23. 6. There is plenty of love Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

24. 6. There is plenty of love Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

25. 6. There is plenty of love • There is probably already a podcast covering your topic Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

26. 6. There is plenty of love • There is probably already a podcast covering your topic • Research existing podcasts for content, voice and audience Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

27. 6. There is plenty of love • There is probably already a podcast covering your topic • Research existing podcasts for content, voice and audience • Leverage existing podcasts Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

28. 7. There are things in life more valuable than money Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

29. 7. There are things in life more valuable than money Credibility Niche following Loyalty Trust Engagement Focus groups Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

30. 8. You can make a difference Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon Wednesday, June 5, 13

31. QUESTIONS? Heidi Miller - @heidimiller - www.heidi-miller.com Wednesday, June 5, 13

32. QUESTIONS? Heidi Miller - @heidimiller - www.heidi-miller.com www.heidi-miller.com/ podcasting.html Wednesday, June 5, 13

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