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SMX London 2008 - Local Search & Blended Results
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Slides from the Local Search & Blended results session at SMX London 2008
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SMX London 2008 - Local Search & Blended Results
1.
Local Search &
Blended Results Heini van Bergen Manager operations Tribal Internet Marketing November 2008
2.
Why is local
search that important?
3.
30% to 40%
of all searches have local intent
4.
Sources shoppers use
to find local business information Source: Comscore & TMPDM October 2008
5.
6.
What is local
search actually about?
7.
Joe “The Plumber”
Wurzelbacher
8.
“ Plumber London”
9.
10.
11.
12.
13.
14.
Well, How to
get listed?
15.
Setup Google Business
listing
16.
Submit to local
directories 1. InfoUSA 2. Acxiom 3. Superpages.com 4. Citysearch.com 5. Yellowpages.com 6. Localeze 7. Insiderpages.com 8. Yelp.com 9. Merchantcircle.com 10. Universal Business Listing 11. Local.com 12. TrueLocal.com Source: David Mihm
17.
Get a website
online
18.
What are the
most important criteria?
19.
20.
21.
22.
23.
24.
To take home
25.
26.
Thank you! Contact
me: www.tribal-im.com [email_address] twitter.com/heinivanbergen
27.
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