11. The Basics Know your audience Know their preferences Get to know their networks Get started! Tweet your questions to @TheCity using hashtag #thecityconvo
12. Two fundamental questions Where is my congregation? Where am I most comfortable? Tweet your questions to @TheCity using hashtag #thecityconvo
13. Who are your influencers? Within your church & community Where are they? Join & participate vs. create Tweet your questions to @TheCity using hashtag #thecityconvo
14. How to execute It starts (and ends) with great content Use an editorial calendar Pull content ideas from your congregation & your peers Create continuity across channels Cross-promote Tie back to common platform (your Web site, your blog, The City) Tweet your questions to @TheCity using hashtag #thecityconvo
15. Tools Wordpress HootSuite or TweetDeck dlvr.it, timely.is, bit.ly, TweetAdder Cross-platform shortcuts #fb #in Tweet your questions to @TheCity using hashtag #thecityconvo
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17. On of the founding pastors at LifePoint Church
18. Married to his best friend, Jennifer. They have two boys.Tweet your questions to @TheCity using hashtag #thecityconvo
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20. 12 yrs of marketing, business development and sales
21. Focuses on greater sales, revenue growth, product success and customer loyalty
22. Lives in Kirkland, WA with his wife, 2 children, dogs, cats and 6 chickens