Final Presentation Internationalization Secco
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Final presentation part of a big course of taking a company international (26credit points) lasting a semester. Out of 18 teams, our presentation was voted to be the best.
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Final Presentation Internationalization Secco
- 1. S E C C O Market Entry Strategies - Australia Team 1, Sub-team 6 Baroli Giulio Dvalishvili Alex Muhammad Hezha
- 4. O PERATIONAL M ODE M ATRIX Direct Export Foreign Retailers Indirect Export EMC Agent Joint Venture Licensing E-Commerce Required Capital + 5 + 4 Control + 2 + 3 - 4 + 3 Product Margin + 2 - 2 + 2 - 4 + 3 Required Expertise + 2 + 4 Risk 0 + 4 - 4 + 3 + 2 Market Penetration 0 - 2 + 2 + 3 Market Learning + 3 - 4 + 4 OVERALL RATING + 8 + 2 + 7 0 + 16 + 3 + 5 + 4 + 5 + 4 - 2 - 4 - 5 - 5 - 3
- 8. THANK YOU!
Notas del editor
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- Important pre-requisite when thinking about long-term strategy is financial strength of Secco.Secco should find a suitable Australian partner with an expertise in the same field. 4