ss15

1. Team:
”Cook Box”
Team members:
- Nina Intihar
- kakšen tim potrebujem? Prosim za predloge!
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2. Homework week2
N of interviews this week: 10
N of interviews from beginning: 17
- mainly experts from different fields
- 3 meetings agreed (2 experts, 1 BNI group)
- 1 education booked (Fotogurmanija 2015)
- 1 “startup” sponsor agreed (plastic
producer)
- 1 idea for FB research (not implemented)

3. Homework week2
Key insight of this week:

4. Homework week2
Key insights of this week:
- I need business cards
- it seems that it should be completely on line (?)
- need to focus on experts, since the procedure is very
complex (cold food chain)
- agreement with food companies (Gorenje, Maestro,
Fonda…) to support launch
- need to make friends MVP research closed FB group
- transport & pricing will be main issues
- need a partner (chef) with kitchen & people

5. Homework week2
Key insights of this week:
- I need business cards
- it seems that it should be completely on line (?)
- need to focus on experts, since the procedure is very
complex (cold food chain)
- agreement with food companies (Gorenje, Maestro,
Fonda…) to support launch
- need to make friends MVP research closed FB group
- transport & pricing will be main issues
- need a partner (chef) with kitchen & people

6. Mission
COOK BOX olajšala vsakodnevno kuhanje.
Omogoča kakovostne, zdrave in zanimive
obroke. Poskrbi za izbor zanimivih receptov in
kakovostnih sestavin, da lahko doma pripravite
obrok iz restavracije.

7. Vrednote
Radi imamo:
- domačo kuhinjo
- lokalne in kakovostne ponudnike
- kreativnost pri kuhanju in kuharske
mojstre doma
- da imate čas za bližnje

8. Problem map
• Pic/text

9. TAM / SAM / SOM
Segment 1:
- foodiji, blogerji, mediji, PR najprej
(ASAP – 3 meseci) – 75 %
Segment 2:
- nujno je ciljati širše po celi Sloveniji,
ne samo Ljubljana (rešiti distribucijo)
- TAM (25 – 50): 850.000
- SAM (25 – 50): 100.000
- SOM (v 3. letih – 50 % populacije)
50.000

10. Market timing

11. Clone market
Blue apron (NYC), Cook it (Montreal),
- odličen UX
- dostava na dom
- 5 – 6 jedi na teden
- Tedensko naročanje, dostava 2 x na
teden
- cena 8 – 10 USD
- veliko pakiranja
- tematske ideje (valentinovo: rože)
- Sodelovanje s kuharskimi mojstri

12. Financial cohort – V1
Finančna kohorta:
- produkt se ne splača, kaj narediti, da
se bo splačalo
- sestavine 3 EUR
- dostava 3 – 7 EUR
- pakiranje, delo 3 EUR
- pomembna je količina (15.000) v 1
letu ter lojalnost
- Cena: 12 - 18 EUR? HEELLLPP????