Find out how to "market the environment" using the vast opportunity available online. If you like the presentation, sign up to get word when the book is published: http://mssem.com/marketing-green/ Marketing through the Internet can be some of the most cost-effective campaigns your organization can try - see how your organization can market environmental issues and products through the web. Marketing environmental initiatives can be a challenge for any organization, but charities, non-profits, NGO's, and commercial businesses can pick up some simple tips from this presentation. This presentation covers such topics as "Where to market online? What your first step should be? What is SEO and PPC and what can they do? What is RSS and why should it be used?