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The New Brand Landscape 2

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Helge Tennø
Helge Tennø

An updated edition of the older presentation The Next Brand Landscape. This presentation tries to explain the changes in digital media, it's effects and opportunities for marketers.

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CONCEPT MODEL Participant initiated Activities / MAP 14.Mars.2009 www.screenplay.no Helge Tennø Strategisk Leder / Digital Planner OUTSIDE www.SCREENPLAY.no UNIVERSE IN-STORE FROM CONTENT TO SERVICES MAP INSIDE ARENAS UNIVERSE Wdg. FOR BRANDS App. SERENDIPITY Mob. FRESH MOBILE 3scr. ARENA SOCIAL PLATFORM OBJECT RFID FOR BRANDS... Del-icio-us EFFECT ACTIVITIES TENT Herd / Swarm CON KNOWLEDGE CONV ERSAT ION INFORMATION SPARK CONTAGION ENTERTAINMENT SOMETHING Det må starte en samtale, WORTH TOOLS mer en bre noe du ler TALKING av og sender videre. ABOUT VALUE NEXT GENERATION STEALABLE PARTICIPATION 5 PORTABILITY GUIDELINES OF COLLABORATION ACTIVATION
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2

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The New Brand Landscape 2

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  • 39. CONCEPT MODEL Participant initiated Activities / MAP 14.Mars.2009 www.screenplay.no Helge Tennø Strategisk Leder / Digital Planner OUTSIDE www.SCREENPLAY.no UNIVERSE IN-STORE FROM CONTENT TO SERVICES MAP INSIDE ARENAS UNIVERSE Wdg. FOR BRANDS App. SERENDIPITY Mob. FRESH MOBILE 3scr. ARENA SOCIAL PLATFORM OBJECT RFID FOR BRANDS... Del-icio-us EFFECT ACTIVITIES TENT Herd / Swarm CON KNOWLEDGE CONV ERSAT ION INFORMATION SPARK CONTAGION ENTERTAINMENT SOMETHING Det må starte en samtale, WORTH TOOLS mer en bre noe du ler TALKING av og sender videre. ABOUT VALUE NEXT GENERATION STEALABLE PARTICIPATION 5 PORTABILITY GUIDELINES OF COLLABORATION ACTIVATION