First-Class APIs, PHPTek 11, Chicago

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APIs are commonly an afterthought, like a hot tub awkwardly attached to a house — a shoehorned approach that produces a suboptimal app with scarce support that lacks documentation. In effect, APIs are the ugly stepchild of the Web. This is a sad reality that we are faced with, because many companies make their living consuming third-party APIs and mixing in their own data to create amazing and interesting mashups. In the initial phases of development, there is rarely enough money to develop the app and its API. By the time there’s both demand and money, it can be hard to fit an API on top of the architecture in such a way that the whole thing won’t fall over. APIs should be first class citizens of the Web. Inconceivable? Possimpible? Not at all! In this talk we will dive deeper into why APIs are an afterthought, how we can change that. We will also touch on how that can benefit your product down the line in terms of resource savings and infrastructure efficiency, as well as the impact it will have on your infrastructure. This talk is inspired by my phpadvent article: http://phpadvent.org/201002

Technology

First-Class APIs

Helgi Þormar Þorbjörnsson
PHP Tek, Chicago, 25th May 2011

Thursday, 26 May 2011

Hi there, I’m Helgi

Thursday, 26 May 2011

VP of Engineering at Orchestra.io

Thursday, 26 May 2011

VP of Engineering at Orchestra.io
Developer at PEAR

Thursday, 26 May 2011

VP of Engineering at Orchestra.io
Developer at PEAR
From Iceland

Thursday, 26 May 2011

VP of Engineering at Orchestra.io
Developer at PEAR
From Iceland
@h on Twitter

Thursday, 26 May 2011

1995 2000 2005 2010

John Musser
Founder, Programmable Web

Thursday, 26 May 2011

Why do we need
a website?

1995 2000 2005 2010

John Musser
Founder, Programmable Web

Thursday, 26 May 2011

Why do we need Of course we
a website? have a website

1995 2000 2005 2010

John Musser
Founder, Programmable Web

Thursday, 26 May 2011

Why do we need Of course we Why do we need
a website? have a website an API?

1995 2000 2005 2010

John Musser
Founder, Programmable Web

Thursday, 26 May 2011

Why do we need Of course we Why do we need Of course we
a website? have a website an API? have an API

1995 2000 2005 2010

John Musser
Founder, Programmable Web

Thursday, 26 May 2011

Data is the new business model

Thursday, 26 May 2011

APIs are the business glue

Thursday, 26 May 2011

Business without an API?

Thursday, 26 May 2011

Developers hunger to use
your data

Thursday, 26 May 2011

Do not keep it all to your self

Thursday, 26 May 2011

The data wasn’t yours to
begin with!

Thursday, 26 May 2011

Mine? Mine? Mine?

Mine?
Mine?
Mine?
Mine?

Mine?

Mine?

Thursday, 26 May 2011

Not everyone believes this

Thursday, 26 May 2011

They do like their ivory towers

Thursday, 26 May 2011

For years APIs have been
treated as...

Thursday, 26 May 2011

Second-Class
Citizen

Thursday, 26 May 2011

It’s a conceptional problem

Thursday, 26 May 2011

Companies believe they will
lose business if they share

Thursday, 26 May 2011

Websites are considered the
business

Thursday, 26 May 2011

APIs are for the cool kids

Thursday, 26 May 2011

Not enough resources

Thursday, 26 May 2011

Not enough foresight

Thursday, 26 May 2011

Finally the time/money comes

Thursday, 26 May 2011

Shoehorned onto the website

Thursday, 26 May 2011

Hot tub awkwardly
attached to a house

Thursday, 26 May 2011

Sparse Documentation

Thursday, 26 May 2011

Ill maintained code

Thursday, 26 May 2011

Ticket response time is in the
weeks not days

Thursday, 26 May 2011

It is a problem with management

Thursday, 26 May 2011

APIs should be...

Thursday, 26 May 2011

First-Class Citizens

Thursday, 26 May 2011

There are few companies
that really get this

Thursday, 26 May 2011

Opening up the API when
they release mobile clients

Thursday, 26 May 2011

New trend for
startups

Thursday, 26 May 2011

Start with an API
Not
a website.

Thursday, 26 May 2011

Supply and Demand

Thursday, 26 May 2011

There is a demand for APIs

Thursday, 26 May 2011

Developers are the supply

Thursday, 26 May 2011

Going First-Class?

Thursday, 26 May 2011

Common architecture

Thursday, 26 May 2011

Data

MVC

Website

Thursday, 26 May 2011

Data

MVC

API Website

Thursday, 26 May 2011

Data

MVC MVC

API Website

Thursday, 26 May 2011

RE Data

JE
MVC CT MVC

ED
API Website

Thursday, 26 May 2011

Data

API Website

Thursday, 26 May 2011

RE Data

JE
CT
MVC

ED
API Website

Thursday, 26 May 2011

Upgrading the API
to First-Class

Thursday, 26 May 2011

Data

API

MVC

Website
Thursday, 26 May 2011

Data

API

Mobile MVC

Website
Thursday, 26 May 2011

Data

API

Mobile MVC 3rd Party

Website
Thursday, 26 May 2011

Website as a client

Thursday, 26 May 2011

Data

API

Mobile MVC 3rd Party

JavaScript Website
Thursday, 26 May 2011

FRAPI
(getfrapi.com)

Thursday, 26 May 2011

At least plan for it

Thursday, 26 May 2011

Higher upfront cost but
lower in the long term

Thursday, 26 May 2011

Additional Overhead

Thursday, 26 May 2011

OAuth/Security + Website

Thursday, 26 May 2011

Eventually Consistent

Thursday, 26 May 2011

The First version always sucks

Thursday, 26 May 2011

Keep things internal if need be

Thursday, 26 May 2011

Data

API

MVC
Internal

Website
Thursday, 26 May 2011

API becomes the core business

Thursday, 26 May 2011

Better Documentation

Thursday, 26 May 2011

More extensive tests

Thursday, 26 May 2011

Better response time on bugs

Thursday, 26 May 2011

The Story of
Twitter

Thursday, 26 May 2011

This is just an example

Thursday, 26 May 2011

I am not trying to be an
asshole to Twitter :-)

Thursday, 26 May 2011

Took oﬀ in 2007 at SXSW

Thursday, 26 May 2011

20k 60k
tweets per day

Thursday, 26 May 2011

Developers asked for it

Thursday, 26 May 2011

And of course it got bolted on

Thursday, 26 May 2011

API was half cooked and
organically grew

Thursday, 26 May 2011

They tried their best, but...

Thursday, 26 May 2011

#NewTwitter in Oct 2010

Thursday, 26 May 2011

Web client consuming it’s
own API.

Thursday, 26 May 2011

More care was taken on the
API side

Thursday, 26 May 2011

What if Facebook
did the same?

Thursday, 26 May 2011

Treat the API as your core
business

Thursday, 26 May 2011

Or at least plan it
from the start

Thursday, 26 May 2011

Clients URL
Login
Shorteners

etc etc

Image
etc Analytics
Hosting

Thursday, 26 May 2011

Outsource the innovation of
UX to people who know
how to!

Thursday, 26 May 2011

Thanks for coming!

@h
helgi@orchestra.io

Joind.in: http://joind.in/3400
Thursday, 26 May 2011

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First-Class APIs, PHPTek 11, Chicago

1. First-Class APIs Helgi Þormar Þorbjörnsson PHP Tek, Chicago, 25th May 2011 Thursday, 26 May 2011

2. Hi there, I’m Helgi Thursday, 26 May 2011

3. VP of Engineering at Orchestra.io Thursday, 26 May 2011

4. VP of Engineering at Orchestra.io Developer at PEAR Thursday, 26 May 2011

5. VP of Engineering at Orchestra.io Developer at PEAR From Iceland Thursday, 26 May 2011

6. VP of Engineering at Orchestra.io Developer at PEAR From Iceland @h on Twitter Thursday, 26 May 2011

7. 1995 2000 2005 2010 John Musser Founder, Programmable Web Thursday, 26 May 2011

8. Why do we need a website? 1995 2000 2005 2010 John Musser Founder, Programmable Web Thursday, 26 May 2011

9. Why do we need Of course we a website? have a website 1995 2000 2005 2010 John Musser Founder, Programmable Web Thursday, 26 May 2011

10. Why do we need Of course we Why do we need a website? have a website an API? 1995 2000 2005 2010 John Musser Founder, Programmable Web Thursday, 26 May 2011

11. Why do we need Of course we Why do we need Of course we a website? have a website an API? have an API 1995 2000 2005 2010 John Musser Founder, Programmable Web Thursday, 26 May 2011

12. Data is the new business model Thursday, 26 May 2011

13. APIs are the business glue Thursday, 26 May 2011

14. Business without an API? Thursday, 26 May 2011

15. Developers hunger to use your data Thursday, 26 May 2011

16. Do not keep it all to your self Thursday, 26 May 2011

17. The data wasn’t yours to begin with! Thursday, 26 May 2011

18. Thursday, 26 May 2011

19. Mine? Mine? Mine? Mine? Mine? Mine? Mine? Mine? Mine? Thursday, 26 May 2011

20. Not everyone believes this Thursday, 26 May 2011

21. They do like their ivory towers Thursday, 26 May 2011

22. For years APIs have been treated as... Thursday, 26 May 2011

23. Second-Class Citizen Thursday, 26 May 2011