20. I saw this ad on the tube for the
dating site
“Be Naughty” had a QR code on it
21. In order for this to work it would involve
someone holding up their phone to the
advert and declaring “I can’t get a date!”*
and also realising that the QR code was
entirely useless without any internet
connectivity (on the tube)
31. http://www.telegraph.co.uk/news/uknews/84
35019/Ramblers-who-rely-on-iPhones-to-
navigate-increase-rescue-call-outs-by-50-
per-cent.html
Our reliance on our mobile phones
has gone through the roof
41. Here are the beginnings of a Brand Layer Skive created for Nestlé
On the back of the KitKat wrapper we placed a marker, the user was
driven to the Kitkat.co.uk where they could experience unique content
42. Cadbury have taken this one step further by
adding a gaming level to their brand layers.
43. Layar is the original Brand Layer maker but
recently their business model has changed
from an AR search engine to making direct
response brand layers
A smart move.
44. Here we see a
festival poster
which has a
Brand Layer
which allows you
to buy a ticket
directly from the
poster…
46. French Connection are trialing the use of Google
Goggles with their shop fronts.
Now their window displays link directly to digital
content giving context to the display but also
giving opportunities to purchase.
47. Tesco have already started capitalising on
people’s “digital expectation of the real world” by
allowing users to shop directly from their posters.
48. By using the QR codes on the posters they can add
individual items to their online shopping baskets
to be delivered to their home later that day.
Fashism appThe newest version of the fashion mobile app integrates Foursquare into its fashionable game.Thanks to the Foursquare API integration, users can try on clothes in-store and tag their looks to the store location. Other users can then see other looks that have been tried on at any given location. An augmented reality map overlay lets users see the highest rated looks at the stores near them.Other new features include the ability to follow other users, search for people on Fashism, and invite contacts to the Fashism community. Users will also be able to easily share their looks with their Twitter and Facebook friends, post looks to friends’ Facebook walls, email contacts and be able to text their look to their closest friends for immediate feedback.
Fashism appThe newest version of the fashion mobile app integrates Foursquare into its fashionable game.Thanks to the Foursquare API integration, users can try on clothes in-store and tag their looks to the store location. Other users can then see other looks that have been tried on at any given location. An augmented reality map overlay lets users see the highest rated looks at the stores near them.Other new features include the ability to follow other users, search for people on Fashism, and invite contacts to the Fashism community. Users will also be able to easily share their looks with their Twitter and Facebook friends, post looks to friends’ Facebook walls, email contacts and be able to text their look to their closest friends for immediate feedback.
Fashism appThe newest version of the fashion mobile app integrates Foursquare into its fashionable game.Thanks to the Foursquare API integration, users can try on clothes in-store and tag their looks to the store location. Other users can then see other looks that have been tried on at any given location. An augmented reality map overlay lets users see the highest rated looks at the stores near them.Other new features include the ability to follow other users, search for people on Fashism, and invite contacts to the Fashism community. Users will also be able to easily share their looks with their Twitter and Facebook friends, post looks to friends’ Facebook walls, email contacts and be able to text their look to their closest friends for immediate feedback.
Fashism appThe newest version of the fashion mobile app integrates Foursquare into its fashionable game.Thanks to the Foursquare API integration, users can try on clothes in-store and tag their looks to the store location. Other users can then see other looks that have been tried on at any given location. An augmented reality map overlay lets users see the highest rated looks at the stores near them.Other new features include the ability to follow other users, search for people on Fashism, and invite contacts to the Fashism community. Users will also be able to easily share their looks with their Twitter and Facebook friends, post looks to friends’ Facebook walls, email contacts and be able to text their look to their closest friends for immediate feedback.
