Fashion and digital trends in 2010.

11. Who is really using twitter?

12. Who is really using twitter? Is this audience right for your brand?

14. Do you hire an agency to run your twitter account?

15. Do you hire an agency to run your twitter account? ...or would it be better to create a video that your audience really value?

17. Ray Ban Virtual Mirror

18. Augmented Reality Shopping!

22. 1. Branded Utility

23. “ It ’ s easier to be repeatedly useful than repeatedly funny ” R. Sutherland

24. The Michelin guide is the Granddaddy of “ Branded Utility ”

25. The guide was developed so people would spend more time driving to restaurants

26. By doing so they would wear their tyres out and buy more Michelin.

27. The brand sits at the heart of the objects usefulness .

28. Many years later we see “ branded utility ” in used in fashion.

29. The Gucci Little Black Book

30. Despite loads of “ visit once and forget ” music and video content. The app also provides guides to hotels, restaurants, bars & clubs in more than 20 major cities picked by Gucci. It ’ s useful and not just pretty.

31. 2. Creativity in Social Media

33. "youneedafacebookpageandatwitterprofile"

37. They had to innovate and push creative boundaries

39. IKEA created a genius tool using facebook ’ s tagging functionality

41. Ikea set up a profile of Gordon Gustavsson – the manager of the soon to open Malmo store. Visitors to the page were encouraged to tag different items. Once they tagged it – they got sent it for free! This spread like wildfire and was a big win for IKEA

42. Burberry

43. Art of the Trench trades on people ’ s vanity and need for social affirmation by getting trench coat wearers to upload photos of themselves in their coats.

44. They then share their pic on facebook and telegraph it to their network

45. What a massive gang of show-offs I say! – but what a great creative use of social media

47. Offline is the biggest driver of online

48. 95% of the people everyone knows on facebook they have actually met in real life. Facebook is the most successful online expression of offline events we ’ re ever likely to see. As digital expands it will fragment and fewer single sites will continue to dominate but for now facebook shows how powerful online/offline can be

49. Diesel Facebook Change-room Connect

50. Diesel put facebook enabled screens in their changing rooms so that shoppers could take photos of themselves and upload it to their profiles .

51. This lacked a realtime element but is a great use of online/offline that we will continue to see on the high street.

52. CatchAChoo

53. Jimmy Choo, a world-renowned footwear brand, is organised a real-time treasure hunt around London via Foursquare.

54. A pair of Jimmy Choos checked in at various locations and anyone who arrived at a venue before the trainers left won a pair of shoes!

56. American Apparel Rummage Sale Riot!

57. American Apparel Rummage Sale Riot!

58. Be careful what you wish for!

63. [email_address] @helloskive