http://hellosociety.com/blog/pinterest-for-non-traditional-brands/ For brands that provide services or products that aren’t very pin-worthy, Pinterest may seem unnecessary. But keep in mind that staying top-of-mind with consumers is essential on all platforms and Pinterest is no exception. For a company like Lowe’s or Home Depot, their products are primarily tools, home appliances, and services like carpet installation, appliance installation, and home painting. Capital One has done a good job of using Pinterest to engage followers. Their Pinterest shares mostly bucket list and travel pins visually communicating how their Venture credit card can help pinners check off their travel bucket lists by making their dream trips a reality with double miles on every purchase. They ask pinners to make a Bucket List board and pin from their The Venture #BucketList board. By incorporating this campaign on their Tumblr, Instagram, Twitter, and Facebook, their consumers will be exposed to all of the possible personalized benefits this product can give them in different ways across different platforms. We’ve collaborated with a lot of brands who’ve teamed up with our tastemakers to promote their products and services on Pinterest in many different ways. The great thing about Pinterest is that it can be used in many different ways and since every brand is different it’s a match in heaven. By pairing brands with highly followed, creative pinners who also may have strong presence in blogging, Twitter, Tumblr and Instagram, they will have a well-rounded campaign that is trackable every step of the way. The following two examples share two non-traditional brands that have had successful and unique campaigns on Pinterest. Progressive & Flo Progressive utilized Pinterest creatively, asking pinners and bloggers to create and share Flo-inspired Halloween crafts. Progressive partnered with 10 top pinners to create relevant, trending content for the fall season. They capitalized on high-growth categories such as Food and DIY & Crafting. A few examples shown below include a Flo-Scarecrow, Flo-Dip, FrankenFlo, and a Flo pumpkin. This campaign got pinners talking & pinning about Progressive in a non-traditional and fun way! Buick Encore Buick needed to promote the launch of the Buick Encore and did so through their “Pinboard to Dashboard” campaign. During the campaign, one top pinner – Michael Wurm, Jr. (Inspired By Charm) – was flown to Detroit, MI for a behind-the-scenes look at the new Buick Encore. His completed board & designs were also featured in a Buick lookbook, which was promoted through numerous media outlets including Mashable! Closing Tips Tip 1 – Give the rewards your services provide a visual story Tip 2 – Think outside of the box Tip 3 – Pin a wide array of categories Tip 4 – Team up with a s

1. THE PREMIERE FULL-SERVICE PINTEREST
MARKETING SOLUTION
Pinterest for Non-Traditional Brands

2. For brands that provide services or
products that aren’t very pin-worthy,
Pinterest may seem unnecessary…
But keep in mind that staying top-of-mind
with consumers is essential on all
platforms and Pinterest is no exception.

3. For a brand like Lowe’s or Home Depot, it may
seem hard to pin tools, home appliances, and
services like painting and carpet installation.
But it’s important to think OUTSIDE of the BOX
and get creative when pinning. The key is to tell
the story of the products and services visually.
DIY projects and Before and After photos can
make a big impact!

4. Capital One – The Venture #BucketList
Capital One has done a good job of using Pinterest to
engage followers.
They ask pinners to make a Bucket List board and pin from
their The Venture #BucketList board.
Their Pinterest shares mostly bucket list and travel pins
visually communicating how their Venture credit card can
help pinners check off their travel bucket lists by making their
dream trips a reality with double miles on every purchase.

5. Examples
The following two examples share two non-
traditional brands that have had successful and
unique campaigns on Pinterest.
We’ve collaborated with a lot of brands who’ve
teamed up with our tastemakers to promote their
products and services on Pinterest in many
different ways.

6. Progressive & Flo
Progressive utilized Pinterest creatively, asking
pinners and bloggers to create and share Flo-
inspired Halloween crafts.
Progressive partnered with 10 top pinners to
create relevant, trending content for the fall
season.
A few examples shown below include a Flo-
Scarecrow, Flo-Dip, FrankenFlo, and a Flo
pumpkin.

7. Progressive & Flo

8. Progressive & Flo

9. Buick Encore
Buick needed to promote the launch of the Buick
Encore and did so through their “Pinboard to
Dashboard” campaign.
During the campaign, one top pinner – Michael
Wurm, Jr. (Inspired By Charm) – was flown to
Detroit, MI for a behind-the-scenes look at the
new Buick Encore. He was then asked to put
together a Buick-themed Pinterest board.

10. Buick Encore

11. Buick Encore

12. Buick Encore

13. Closing Tips
Tip 1 – Give the rewards your services provide a visual story
Tip 2 – Think outside of the box
Tip 3 – Pin a wide array of categories
Tip 4 – Team up with a successful pinner
Tip 5 – Run a Pinterest promotion or contest
Tip 6 – Pin other people’s content
Tip 7 – Be interactive and descriptive

14. Want to learn more about our network of Pinterest
tastemakers?
Check out: hellosociety.com

15. HelloSociety is a full-service Pinterest marketing
and technology firm that helps brands optimize
their efforts through strategic partnerships with
influential pinners, robust Pinterest analytics,
creative consulting and more.
HelloSociety evolved from its roots in
HelloInsights, a comprehensive analytics platform
that launched in April 2012. For additional
information, please visit www.hellosociety.com/

16. HelloSociety is a full-service Pinterest marketing
and technology firm that helps brands optimize
their efforts through strategic partnerships with
influential pinners, robust Pinterest analytics,
creative consulting and more.
HelloSociety evolved from its roots in
HelloInsights, a comprehensive analytics platform
that launched in April 2012. For additional
information, please visit www.hellosociety.com/