Mailcamp: Ed Cox, Reason Digital
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Mailcamp: Ed Cox, Reason Digital
- 1. How to change minds ... ...with e-mail. Ed Cox Managing Director at Reason Digital email [email_address] tweet @reasondigital
- 2. Social marketing... “ The systematic application of marketing , along with other concepts and techniques, to achieve specific behavioural goals for a social good ” National Social Marketing Centre
- 3. Social marketing... “ The systematic application of lies , along with other concepts and techniques, to achieve specific behavioural goals for propaganda purposes ” ...depends on who you ask
- 4. So why use e-mail for social marketing?
- 5. It’s just like any project... PLAN EVALUATE EXECUTE
- 6. Step 1: Plan
- 9. What to do next... Create a journey in ‘baby steps’ For each, create an objective focused e-mail Write the existing and target behaviour down
- 10. Thanks for listening. Ed Cox Managing Director at Reason Digital email [email_address] tweet @reasondigital
Notas del editor
- Quickly about me. How to change minds with email!
- Change 'Social marketing' to 'Propaganda' then "LIES" (with speech marks!)
- Social marketing is not about lies and propaganda, but done badly, there’s a real risk of it appearing this way.
- Sounds obvious but... QUESTIONS
- Sounds obvious but... QUESTIONS
- Sounds obvious but... QUESTIONS
- One quick tip for each point (10 secs each)
- Thanks!