Elasticity of Demand - Volkswagon case study

1. Elasticity of Demand AnalysisVolkswagen Passenger Cars Presenter: ITM EEC Batch 20 Group-5 Pankaj Tiwary – Roll No: 02 Debanjan Roy Chowdhury – Roll No: 15 Chetan Dhapte – Roll No: 20 Hemanta Sahu - Roll No: 25

3. Price Elasticity of Demand

4. Case study:- Volkswagen

7. Alfred Marshall state as, “the amount demanded increases with the fall in price and diminishes with rise in price.”

9. Elasticity of Demand is the % change in Quantity demanded of a commodity as a result of certain % change in its Price.

11. Volkswagen Group 1904–1936 : “Volkswagen” began in Germany in 1904. 1937–1945 : The Foundation of the Volkswagen Plant. 1950–1960 : Internationalization and Mass Production in Germany’s Economic Miracle. 1973–1981 : The new generation of Volkswagens arrived 1982–1991 : New Brands, New Markets 1992–2008 : Globalization of the Mobility Group

12. Volkswagen Group The Volkswagen Group employees just under 370,000 people all over the world. 60 production facilities in 21 countries worldwide. 359 group companies that produce vehicles or offer related services. Group Sales revenue up 19.9% y-o-y at €92.5 billion. Operating profit up €3.3 billion on weak prior year period at €4.8 billion. China, Western Europe, North & South America continue driving demand. Group deliveries to customers up 12.9% y-o-y to 5.4 million vehicles; global market share amounts to 11.6%

17. Volkswagen PC Market Demand