10. For products in medium end which includes Bluetooth, MP3 player and expandable memory warranty will be upto 3 yrs provided with the services all over India.
11.
12.
13. is a portable electronic data recovery device, featured with huge memory capacity enabling to store more than compact discs. While compact discs collect data and restores it in a hard drive, this same work can be done more efficiently using a pen drive, which in comparison stores much more data. Storing spreadsheets, music, films and word documents in it is an effortless task. Pen drive has multitudes of advantages. It is compact in size and hence is easily portable, making it convenient to be carried in one`s pocket. On the other hand, the compact discs are larger and brittle demanding cautious handling. Pen drive is also sturdy erasing the rule of breaking, unless an immense weight is exerted on it.Thus the pen drive is widely used by all the segments because of its above mentioned features.. But they are widely used by the students, business and working particular segment professionals because of their unique needs. Therefore we are targeting this of the people.<br />From the market and the competitor study we have come to a conclusion that there are several big players in the low end segment of the pen drive industry and hence we expect a minimal growth from this segment. This is the reason why we have priced our pen drives of the low end segment lesser than our competitors by following the competitive pricing strategy. Whereas, the scope in the medium and high end segment is very high when compared to the low end segment as there are no big players in these segments and thus we have followed the cost plus mark-up pricing strategy. Here we don’t look at the market, instead we look at our own cost structure and decide the profit we want to make and add it to our costs in order to determine our selling price. More over there are no innovation in the high end segment and that is the reason why we have brought in many high-end features in this segment. Thus we stand as the market leader in the medium and high end segment with new technologies in our product. And hence we are expecting huge revenue from the medium and the high end segment. <br />The expected revenue for the business after one year is as follows:<br />Number of Retailers would be 750 in Bangalore for all the three segments and the average price of a low end pen drive will be Rs.500. Based on our assumptions, if one retailer sells 5 units per month then the total revenue per annum would be Rs.2,25,00,000(low end). Similarly, the average price for medium end segment will be Rs.1000 and if one retailer sells 2 units per month then the total revenue per annum would be Rs.1,80,00,000(medium end). And the average price for high end segment will be Rs.2000 and if one retailer sells 2 units per month, the total revenue per annum would be Rs.3, 60, 00,000. Thus the revenue for all the three segments for the first year would be Rs.7, 65, 00,000.<br />Manufacturer’s profit for the first year<br />The ratio of profit share for the manufacturer, distributor and the retailer in the low end segment is 4:7:10. Thus the manufacturer’s profit share of 4% would be Rs.9, 00,000. For the medium and the high end segment the profit share ratio is 7:10:13. Thus the manufacturer’s profit share for the medium and the high end segment would be Rs.12, 60,000 and Rs.25, 20,000 respectively. Therefore the total manufacturer’s profit for the first year would be Rs.46, 80,000. In future, we would like to upgrade our products according to the prevailing market trends by continuous innovation and R&D.<br />APPENDICES-I<br />MEDIA PLANNINGPrint MediaNewspaperCirculationSlotPMYearly CostTOI – Bangalore2000000Ad Size: 15* 20 sq.cm3420004104000 Placed on Page 2 12 Times a Month Hindustan Times Ad Size: 15* 20 sq.cm2880003456000(Bangalore) Placed on Page 4 12 Times a Month Deccan Chronicle1333668Display Color42750513000 (Business Section - South) (675 + 750) = 1425 *30 days 1270000 The Hindu Rs Per Sq.Cm = 155030240362880(All India) 35 Sq.cm Times Classifieds For 25 Lines53700644400(Mum, Delhi, Bangalore) (950 + 470 + 370 = 1790) * 30 Economic Times620000For 25 Lines 1500000(Mum, Delhi, Bangalore) 75669010580280APPENDICES-IIMAGAZINE MagazineSlotPMYearly CostBusiness Line (The Hindu Grp)Weekly Magazine620074400All India FortuneAd Size : 15* 20 Sq.cm15000180000 Place on 2nd Page 12 Times a Month ForbesAd Size : 15* 20 Sq.cm28600343200 Place on 10th Page Ad twice in 3 Months Business WeekAd Size : 15* 20 Sq.cm30000360000 Place on 2nd Page Ad twice in 3 Months Harvard Business ReviewPlace on 2nd Page50000600000 Ad twice in 3 Months 1251501501800<br /> OUTDOOR OutdoorSpacePMYearly CostUnipole, BangaloreSize : 40 * 20 Sq.feet (3nos) 3900000 Rental = 1300000(pa) * 3 Bus Stop HoardingsNear Colleges150000018000000 Railway Station PlatformsAll Fast Junctions160000019200000 TriadsMG Road4000004800000 E-bayInternet Ads2000002400000 Indoor AdvertisingInside all malls2500001500000 50000 PM * 5 malls 395000049800000 <br />1352550105410<br />PREFERABLE BRAND 40%36%15%9%TRANSCENDKINGSTONI-BALLOTHERS<br /> <br />-247650152400<br />DIRECT SALES MANGER<br />SALES TEAM<br />REFERENCES<br />Philip Kotler - Marketing<br />Kevin Lane Keller - Strategic brand management<br />George E. Belch - Advertising and Promotion<br />http://tutor2u.net/business/strategy/objectives.htm<br />http://www.scribd.com/<br />http://articles.themarketingteacher.com/<br />www.marcommwise.com/sourceindex.phtm<br />http://www.marketingsource.co.uk/<br />http://marketing.about.com/<br />http://www.4psbusinessandmarketing.com<br />