1. Avec Internet, il faut désormais penser autrement Ⓒ Henri Kaufman 27 05 10 With Internet, we need to start thinking differently
2. The new functionnalities of the World Wide Web are leading to profound changes in our vision of the world and the behaviour of individuals – and consumers. And by the same token, in their relationships with brands
7. Left : rational, planning, numbers Right : creativity, emotions, dreams
8. Collective intelligence More heads are better than just one An idea that is shared is an idea that gets better Open-coffee, bar-camps, down-up, canteene, webinaires…
9. With Internet, we entered in a « Far West » period : space belongs to the first to grab it.
10. We are now in an era of surfing and constant flow
18. Customer want to be welcomed in his total aspect : his tastes, what he is expecting for, his sensitivity, where he is located in real time…
19. “ Adaptive marketing” : Greater interaction with consumers and initiatives tailored to the individual, Forrester Research 29 03 10. Marketers will create consumer-focused strategies, while abandoning push marketing. Companies will also seek to create consumer “experiences” instead of campaigns and change their strategies to reach individuals instead of segmented audiences. Marketers will also increasingly use consumer interaction and real-time customer insight.
20. Customers no longer want dialogue with a brand or a website : they want to dialogue with a real person. Your brand no longer belongs to you. Your brand is what people are saying and not you say it is. Your image is not in your website but on the Google home page -
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22. Internet and social media are no longer options. Internet IS a social medium
23. Internet : 5 innovative steps 1- communication one to one 2- Web2.0 : communication via Social networking 3- mobile : geoloc, always connected 4- Products turn to Social Products 5- Places turn to Social Places
24. 1- communication one to one : e-mail 2- Web2.0 : communication via Social networking : Facebook, Twitter, blogs, …
25. 3- mobile : geoloc, always connected Blackberry, iPhone 4- Products Social Products : Stickybits, barcodes 5- Places Social Places Flashcodes, Foursquare..
45. New Jobs Social Commerce manager Community Manager Web designer /author iPhone developer …
46. Les réseaux sociaux : une enclave du Web ? Non, c’est le Web tout entier Social networks are not a part of the Web They are the web !
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48. Merci ! Hip ip ip Google : henri kaufman twitter : henrikaufman Facebook : minurl.fr/bmr tel : 0607 372822 Merci ! Hipipip @henrikaufman Google : Henri Kaufman