1. SCIENCE is the Engine
Driving NSE’s Innovation
Substantiation sets us apart

2. After 20 years and
billions of dollars in
research…
HUMAN GENOME MAP
2
SEQUENCING THE HUMAN GENOME
April, 2003 - International Human
Genome Sequencing Consortium
announces completion that began in 1990

3. 3
ageLOC BREAKTHROUGH
Old Paradigm: Aging is
inevitable – there is
nothing you can do to
influence your inherited
genes
New Paradigm: Expression
of age-related genes can
be influenced back to a
more youthful state

4. CBS NEWS-60 MINUTES-CNN & MORE

5. PUBLISHED OVER 300 SCIENTIFIC PAPERS
LifeGen Technologies… Research leaders in gene
expression and gene profiling…Providing the edge

6. RESEARCH PRESENTED AT PRESTIGIOUS
SCIENTIFIC CONFERENCES
Genetics of Aging
Symposium
University of Tokyo

7. 7
PATENTED ALGORITH TO ASSESS
GENE EXPRESSION
Low
Expression
High
Expression
Gene Expression Scale
Gene Expression Profile
YOUNG OLD
Life Gen Technologies
Genetic Databank

8. YOUNG GENE
EXPRESSION
OLD GENE
EXPRESSION 2 5431
Screening for Ingredients / Blends
ageLOC SCIENCE…AHEAD OF THE ANTI-AGING WAVE
Providing Tested
Product Solutions
That Modulate Gene
Expression

9. POWERFUL PARTNERSHIPS
PLATFORM FOR THE NEXT 10 YEARS
University Research Partner’s - Stanford University -
Purdue University - Harvard - Tufts - Affiliations with
over 150 Scientists from Universities and Research
Institutes around the World
Leader in Gene Profiling and Caloric Restriction
25 Years of Genetic Research
100 Full-Time Scientists from Many Disciplines
3 Global Research Centers
Anti-Aging Scientific Advisory Board - 20 Scientists

10. ageLOC MEDIA COVERAGE

11. SAVVY BUSINESS MINDED PEOPLE REALIZE…
“$BILLIONS IN SALES CREATE
HUNDREDS OF $MILLIONS IN REWARDS”

12. ageLOC – MULTI BILLION DOLLAR BRAND
The New Anti-Aging Category… Based on Gene Expression
ageLOC
Multi-Billion Dollar
Anti-Aging Brand
Nu Skin
Billion Dollar
Anti-Aging Brand
Nu Skin Personal Care
Pharmanex
First Mover Advantage
Proctor & Gamble…Spending 100’s of Millions of Dollars on Genomic Research…the
Goal…"teach old cells how to behave like young cells…turning different genes on or off”

13. THE FIVE KEY POINTS
• Unique Products and Exclusive Technology
• Powerful Partnerships
• Perfect Timing
• Proven Compensation
• Market Trends

14. IT’S TOUGH OUT THERE

15. BUY OR
START YOUR
OWN
BUSINESS
Large investment of
Time & Money
High Failure Rate
Significant Risk
BUY A
FRANCHISE
Higher Success Rate
World Class Branding
Proven Systems
Limited Expansion
Capability
Large Investment for
Startup - Plus
Royalties
Significant Risk
BUILD A
NETWORK
World Class Branding
(NSE)
Proven System
Comprehensive
Training
Unlimited Expansions
Capability
Low Barrier of Entry
Very Limited Risk
3 TYPES OF BUSINESSES
1 2 3

16. PURE GENIUS
Network Marketing…
The Most Powerful Business Model in the World
Build Your Distribution Channel and…
Create Ownership,
Leverage, Security,
Freedom, and a Legacy
Nu Skin Enterprises…
The Gold Standard in the
Network Marketing Industry

17. 600
500
400
300
200
100
0
THE OBSESSION TO STAY YOUNG
Global Anti-Aging Market in Billions of Dollars
2006 2009 2013 2016 2030
Source: BCC Research 2009 & Global Industry Analyst

18. IN 2009 MORE THAN 91 MILLION
CONSUMERS PURCHASED ANTI-
AGING PRODUCTS IN THE U.S.
APPROXIMATELY HALF OF
THEM WERE UNDER THE
AGE OF 40
Cite: Anti-Aging Products for Health Maintenance (Pharmaceuticals for Age-Related Health Conditions, & Supplements for Age-Related Health Conditions), and
Anti-Aging Products for Appearance Enhancement (Skin Care, Hair Care, & Others).

19. BY 2015, THE ANTI-AGING INDUSTRY
IN THE U.S. WILL GROW BY :
76%
2009
$30 Billion
Ref: Global Institute for Alternative Medicine (76% Growth) Freedonia US Industry Study 2004 (2004 $20 Billion Anti-Aging US Grows to $30.7 Billion in 2009)
2015
$53 Billion

20. • 25 Successful Years
• Publicly Traded on NYSE (NUS)
• 5A1 Dunn & Bradstreet Rating
• Operating in 50 Countries
• 2010 - $1.53 Billion
• $770 Million in Assets
• $200 Million in Cash
• Over $350 Million Spent on R&D
• Highest Paying Commission Plan
NSE – THE COMPANY BEHIND ageLOC

21. THE HEART OF THE COMPANY
Two American Business Awards
Most Innovative Company – 2005 & Best Corporate Responsibility Program - 2007
“Nourish the Children
may be 5 percent of
what we do, but it is
95 percent of who we
are."
Blake Roney, Nu Skin
Chairman of the Board

22. EVERY DAY AT NU SKIN AROUND THE WORLD
1.8 million in distributor
commissions generated
100,000 malnourished children
are fed a nutritious meal
50,000 people use
ageLOC Transormation
1 new distributor reaches the $1 million
earned milestone every 6 days
300,000 people take
Life Pak
2200 people sign up as
distributors or customers

23. YOUR WINDOW OF SUCCESS
700 - Million $ Earners – 1 New Every 6 Days
j
2000 New Million $ Earners
$5 Billion
20202010
$1 Billion
More than
$2 Billion
paid to
Distributors
Annually
$530 Million paid to
Distributors Annually
YEAR
GLOBALSALES
L
12.8% Annual Growth = $5 Billion in 10 years
2009 Revenue $1.33 Billion / US Revenue $200 Million
2010 Projected $1.53 Billion 15% YOY

24. PREPARING FOR THE NEXT 10 YEARS
90 MILLION DOLLAR RENOVATION

25. $55,980
$535,276
$124,104
Highest Paying Commission Plan in the Industry
2009 Nu Skin Average
Annual Incomes
* The stated bonus commissions do not represent a distributor’s profit, as they do not consider expenses incurred by a distributor in the promotion of his/her
business. You should always use good judgment in determining the amount of product you purchase. Your expenditure for products should not exceed what
you can afford and what you believe you can resell or consume during any given month. For a complete summary of distributor earnings/bonuses paid to
distributors at all levels within the Sales Compensation Plan, please contact the company at 800-487-1000 or see the end of this presentation or visit
www.nuskinenterprises.com.
EXEC 1 2 4 6 8 12
EXEC GOLD LAPIS RUBY EMER. DIAM. B.D.

26. ALL THE PIECES ARE IN PLACE…
EXCEPT YOU
• Unique Products and Exclusive Technology
• Powerful Partnerships
• Perfect Timing
• Proven Compensation
• Market Trends

27. HOW TO GET STARTED
CUSTOMER
$599$1198
BUSINESS BUILDER DISTRIBUTOR

28. THE FIRST GENERATION OF
ageLOC SOLUTIONS
PATENTED – EXCLUSIVE - PROPRIETARY
ageLOC Galvanic
Spa System
ageLOC Transformation

29. HALF-FACE
RESULTS
• Around the eyes
• Nasal fold
• Around the mouth
• Skin firmness
• Smoother texture
• Reduced pore size

30. SCOTT SCHWERDT– AFTER 5 WEEKS OF
USING ageLOC
Treated Untreated

31. ageLOC Results

32. Week 12 = +20%
P=0.021
Vitality vs. Placebo

34. ageLOC
NU SKIN’S ANTI-AGING
“ROSETTA STONE”

36. Step 3: Screening for Ingredients / Blends
YOUNG GENE
EXPRESSION
OLD GENE
EXPRESSION 2 5431
INGREDIENT 4Young
Cordyceps Cs-4

37. Human Genome Project provided us the ~ 3 billion base pairs
sequence
…………………tgactgccaatttgccaataccaattattgggggaatatgcccaatatatgcccgagaccagtattatgactgcca
atttgccaataccaattttggcgactggaatatgcccaatatatgcccgagaccagtattatgactgccaatttgccaataccaattt
tggacgaatatgcccaatatatgcccgagaccagtattatgactgccaatttgccaataccaattttgggtgaatatgcccaatatat
gcccgagaccagtattatgactgccaatttgccaataccaattattgggggaatatgcccaatatatgcccgagaccagtattatga
ctgccaatttgccaataccaattttggcgactggaatatgcccaatatatgcccgagaccagtattatgactgccaatttgccaatac
caattttggacgaattatatgcccgagaccagtattatgactgccaatttgccaataccaattttggacgaatatgcccaatatatgc
ccgagaccagtattatgactgccaatttgccaataccaattttgggtgaatatgcccaatatatgcccgagaccagtattatgactgc
caatttgccaataccaattattgggggaatatgcccaatatatgcccgagaccagtattatgactgccaatttgccaataccaatttt
ggcgactggaatatgcccaatatatgcccgagaccagtattatgactgccaatttgccaataccaattttggacgaatatgcccaat
atatgcccgagaccagtattatgactgccaatttgccaataccaattttgggtgaatatgcccaatatatgcccgagaccagtattat
gactgccaatttgccaataccaattattgggggaatatgcccaatatatgcccgagaccagtattatgactgccaatttgccaatac
caattttggcgactggaatatgcccaatatatgcccgagaccagtattatgactgccaatttgccaataccaattttggacgaatatg
cccaatatatgcccgagaccagtattatgactgccaatttgccaataccaattttgggtgaatatgcccaatatatgcccgagacca
gtattatgactgccaatttgccaataccaattattgggggaatatgcccaatatatgcccgagaccagtattatgactgccaatttgc
caataccaattttggcgac………
Question: What does this tell us about aging?

38. Egyptian HieroglyphicsSolution: Rosetta StoneEgyptian Hieroglyphics
Classic Greek

39. ageLOC
IN FRONT OF THE ANTI-AGING WAVE
Providing Tested Product Solutions
that address the positive effects of
Gene Expression

41. What if you could KNOW what was
going on under the water and adjust?
EXCEPT YOU.
• Unique Products and Exclusive Technology

42. ALL