A review of basics around branding, social media, personality, content (video / infographics) and metrics for building a strong community.
Reminder that all attendees received a $500 voucher to be used on any infographic, video or other asset before the end of 2013.
Claim your voucher by filling out a
Creative Brief for the project here:
http://bit.ly/10Wc5Ik
14. Personality
Are you more masculine or feminine?
Are you more millennial or boomer?
If you were a car, what type would you be?
What celebrity most embodies your organization?
What adjectives most describe your personality?
22. Channel Selection
What are your resources/capacity?
How customized can you be?
Where do you want people to end up?
What are your peers doing?
What are your idols doing?
Can you think integrated-ly?
27. What it takes
Video/Film/Infographics
$3,000 - $50,000
4 - 6 weeks
1 Internal Coordinator
15 hours internal
Purpose/Call to Action
1 - 2 Script Revisions
1 – 2 final revisions
Document Sharing
Hi res logos
Publishing date
Platform (Vimeo for hi res, YouTube for sharing, Visual.ly)
Description, Keywords
Promotion
(Premiere>Blog> Press Release > Newsletter > Social > Listen)
28.
29. Budgeting
Scarcity vs Abundance
Life Time Value
$ x # x T = LTV
$500 x 1 x 3 = $1,500
Investing in your Community
Dan Pallotta – The Way we Talk about Charity is Dead Wrong
http://www.youtube.com/watch?v=HRJeJ8aJWi8
30. Measurement
# of event attendees
# of post event website
visits
% growth in newsletter
driven engagement
% growth in online
contributions
# of articles and media
inquiries for org expertise
# of requests to get
involved
# of new committee
members
# of job inquiries
# of committee members
matriculating to the board
31. Best Practices
Know who you are
Set a content calendar, by channel and audience
Meet weekly or bi-weekly
Have content in the hopper
Segment Audiences ongoing
Cross pollinate (Newsletter opens to social engagement or in
person)
Write your own content